基本Building Blocks of Social Media

Christopher S. Penn, Chief Media Officer

www.Edvisors.com

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To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia

Why are we here?

Unread

Unseen

Unheard

ideas that spread, win

if you build itthey will come

To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia

Yesterday: 21,528 MySpace friends

Today: 0 MySpace friends

To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia

NOT

social media

media

基本

Blocks

Content

Science

Passion

Service

Content

Science Passion

Service

Social Media Power

Content

Things you readThings you hear

Things you watch

brand you

Science

design

What do you want me to do?

testing

HIPPO Problem

airline magazine syndrome

Google Insight

AdWords Keyword

CrazyEgg

Google Optimizer

Google Analytics

Webmaster Tools

What is the ROI?

How did you hear about us?

Passion

Service

what’s your first step?

To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia

@

Even if LinkedIn disappeared 5 minutes after you did this process, that file is

yours to keep.

Your data, your network, your social media life, is now safely in your hands.

Bring everything full circle.

Find your contacts wherever they are.

Learn different things on different networks about the same people.

19%

5%

4%

33%

39%

Facebook MySpace LinkedIn Twitter None

Summary

Content

Science Passion

Service

Social Media Power

www.Edvisors.comTwitter: @cspenn

cspenn@edvisors.com