Post on 27-Jun-2015
description
Neal Thompson
Director, Strategic Technologies
Maritz Travel Company
RFID Technologies@thomace
Background Working with RFID since 2010 Partnership between Maritz Travel and
Capture Technologies
Types of RFID Tags Active (Battery
enabled) Toll Collection
Passive Tags (RF signal provides power) Electronic store
security
Passive RFID Tags Receives power from the reader
ReaderRFID Tag
UHF Signal (RF)
Data Broadcast
Passive RFID Tags
Type Frequency Range
Contactless Smart Card
13.56mHz 2-6 Inches
NFC 13.56mHz 2-6 Inches
UHF 928mHz Up to 30 Feet
Frequency
Type Frequency
2D Orientation Sensitive
3D Complete Orientation Insensitive
Antenna
Storing Data on RFID Tags
Reserved
EPC (Electronic
Product Code)
TID (Tag Identifier)
User Memory
EPC Global Class 1 Gen-2 UHF RFID Tag4 Memory Banks
Access and Kill
Password
Identification of Host Product
Type of Tag Writable Area of Memory
Pre-written 128-496 bit 32 to 512 bit
Tag Modes Read Once
Read tag, switch to B mode Remain in B mode until
power is lost Continuous Read
Read tag, switch to B mode Can’t find any more tags Read again switch to A
mode
Getting Tags on Badges Two methods
Associate the EPC to the attendee at time of print
Write the Attendee ID to the tag at time of print
Tag Association Process
Badge is printed Sticker with RFID tag is
applied to the badge Sticker contains a barcode
with EPC Barcode is scanned into
onsite system and a record is created for association
Slow at time of attendee badge pick-up
Prone to human error (forgot to scan)
Does not test the tag for readability
Tag may be removed from the badge
Pre-Print is labor intensive
Process Challenges
Tag Write Process
Blank badges are ordered with RFID tags factor adhered
Badges are printed and the tag is written with the AttendeeID
Tag is verified read to ensure tag viability
Process is fast and seamless Very little training of staff 100% of tags are quality
checked No separate data file with
tag associations Easier to “disable” a badge Reads of “rouge” tags are
eliminated
Process Advantages
Hardware Type of Readers
Hand Held Reader/Writers Long-Range Antennas
Use Cases Access Control Room Monitoring Enagement
Access Control
Uses a tap and go model
Each attendee must “tap” the badge on a reader
Most vendors are moving away from laptops to tablets
Badge design being comfortable for attendees
Power and infrastructure outside the door
Monitors to ensure attendee adherance
How It’s Used What To Consider
Room Monitoring
Passive: Panels are installed either to the side of the door, or over trusses
Active: Tap and Go with no access control
Key is to measure time in the session
Panels are not 100% accurate
Greater infrastructure and time for setup for panels
Panels are more convenient
How It’s Used What To Consider
Engagement
Panels are setup in areas (exhibit floor)
Strategically located around content areas
Attendees are measured by duration in locations
Reporting can be challenging
Setup time / overall booth look and feel
Very valuable data for exhibitors especially when combined with LR data
How Its Used What To Consider
The RFID Ecosystem My Surveys My Exhibits My Content Electronic
Drink Tickets Engagement
and Analytics
Top 100 technology company
Case Study
Event Overview User
conference 6,000
attendees, world wide
Numerous sessions
Large interactive exhibit area
Sessions Access control for C
level sessions Participation
reporting: Engagement Topic interest Partner driven
sessions Triggering surveys
Exhibit Hall Monitor attendee behavior on the
show floor Provide exhibitor value of overall
traffic Create heat maps of the exhibitor
to determine what is most impactful
Identify which accounts are most engaged in what solutions
Putting the Data to Use Partner sessions became
required during registration Exhibit hall design was re-
tooled to be experiential Attendees registered for
time to be on exhibit floor: moved away from welcome reception concept
Concepts of RFID Reporting
Reporting
Overall Attendance
Track Attendance
Attendee Type Engagement
Topic Detail
What works. What remains challenging.
Lessons Learned
What Works Gain insight and data
into attendee behavior More efficient / accurate
scanning than barcodes Tablet session scanning
provides digital signage Attendee ease of use
Evaluating Providers Investment: Look at total
cost Experience with
registration system Efficient tag association
model at check-in RFID scan storage on
devices Reporting turnaround
time
Demonstration