I N T E G R A T E I N N O V A T E I M P R E S S I N S P I R E
CHINA MARKET 101 N E W D I G I T A L N O I S E
#2 UNITED STATES
#1 CHINA
#4 JAPAN
#9 RU
#7 S.
KOR
#5 GER
#6 FRA
#3 U.K.
#8 CAN
#10 BRA
TOP E-COMMERCE MARKETS (Incl. M-COMMERCE)
TOP E-COMMERCE MARKETS
#1 CHINA $670 Billion E-COMMERCE SPENDING
UNITED #2 STATES
$350 Billion E-COMMERCE SPENDING
UNITED #3 KINGDOM
$90 Billion E-COMMERCE SPENDING
#4 JAPAN $88 Billion E-COMMERCE SPENDING
$760 Billion On E-COMMERCE SPENDING
$440 Billion On E-COMMERCE
SPENDING
(Incl. M-COMMERCE)
Source: eMarketer (2015)
Tier 2. and Tier 3. ~300 Million consumers shopped online (2014)
INTERNET USERS IN CHINA FROM 2011 TO 2015 SOUCE: According to the China Internet Network Information Centre (CNNIC)
667M
CHINA MARKET SIZE
Tier 2. and Tier 3. ~300 Million consumers shopped online (2014) Online delivery 10x more packages delivered from 06’~14’
1 Billion Package, 2006
10 Billion packages, 2014
CHINA MARKET SIZE
SOURCE: QUARTZ
CHINA MARKET SIZE
SIMILAR BUT DIFFERENT
SOURCE: EAST MEETS WEST by YANG LIU
TALK ABOUT MONEY
關係 RELATINONSHIP
CONTRACTS
SOURCE: EAST MEETS WEST by YANG LIU
HANDLING PROBLEMS
RESOLVE THE ISSUE
DEVELOP AROUND IT
SOURCE: EAST MEETS WEST by YANG LIU
DINNING IN RESTAURANTS
HAVING GOOD FOOD
ABOUT HAVING FUN
SOURCE: EAST MEETS WEST by YANG LIU
THE BOSS
APPROACHABLE/EGALITARIAN
STRONGER HIERARHCY
SOURCE: EAST MEETS WEST by YANG LIU
SIZE OF SELF-EGO
MORE
LESS
SOURCE: EAST MEETS WEST by YANG LIU
SELF-PORTRAYAL
LESS
MORE
SOURCE: EAST MEETS WEST by YANG LIU
COMPLEXITY OF SELF-EXPRESSION
STRAIGHT TO THE POINT
AVOID YES/NO
AT A PARTY
MINGLE SPORATICALLY
STRUCTURED W/ FEW HOSTS
SOURCE: EAST MEETS WEST by YANG LIU
WAY OF LIFE
SOURCE: EAST MEETS WEST by YANG LIU
PRIVATE SPACE
LIKE TO BE TOGETHER
NEWCOMER
SOURCE: EAST MEETS WEST by YANG LIU
WILLING
LESS
SOURCE: EAST MEETS WEST by YANG LIU
CONNECTIONS AND CONTACTS
CLANNISH
SOCIAL & MUTUAL OBLIGATION
SOURCE: EAST MEETS WEST by YANG LIU
RESPONDING TO NEW THINGS
GAUSHE
CURIOUS
SOURCE: GOOGLE
FACEBOOK CYWORLD
I N T E G R A T E
I N N O V A T E
I M P R E S S
I N S P I R E
N E W D I G I T A L N O I S E
Thank You
David Kang david.kang@ndndigital.co
Cell-‐646.726.3553