Post on 22-Jan-2018
NATSENSCrowd-sourced user experience
How does business understand user experience
today?
Network reports
User experience todayPrimarily from third party sources with less flexibility
May 11, 2015
1
Customer feedback
2
Third party3
Source Description
Periodic network quality monitor Periodic drive tests
Customer complaints and contact Sales and distribution team
Market research QoS reports from services
Reports on network quality provided to carrier by infrastructure providers
Regular drive tests to evaluate the quality along with accompanying reports
Customers reach out to carriers regularly for issues, queries, and feedback across touch points
Market feedback provided by retailers and distributors to sales and distribution team
Independent market research conducted by third party with a selected sample set
Third party QoS reports from customer focused one size fits all services like ookla
Challenges in understanding user experience
May 11, 2015
Major challenges
• Time consuming
• Limited data set
• Difficult to derive proper insights in case of massive 3rd party data
• Expensive when third party is involved
• Subjective depending on incentives
How do Internet companies do it
• Single most powerful and effective way
“Rely on crowd sourced data”
How NATSENS helps business understand user experience for tomorrow?
User experience tomorrowMove away from dependence towards self-reliance
May 11, 2015
Crowd sourced periodic independent data collection Unlimited data set for action based insights
Targeted marketing and sales campaigns
Time to take more control Leading to
Access to wide array of user experience and quality parameters
Detailed insights into user experience, behavior, and quality
Customised operator centric solution depending on market need
Priority access to strength areas and weak areas (validate existing hypothesis, complement existing data/studies)
Option to report customer problems real-time Easier, better, and transparent communication to
customers on experience and quality Single most powerful feedback from customer
complaints
Our proposal – A customized app
May 11, 2015
NATSENS
Captures
Provides
Results in
Mobile Network information, device information, coverage and quality information, data network information, dual SIM information
Provides insights on progress, cluster behavior, longitudinal analysis, cross-sectional analysis, and real-time experience/issues
Better control over user experience, easier communication to customers, option for reporting issues, advance notice on impending issues
NATSENSProduct details
Web snapshot – zoomed out view from live data
Carrier selection
Mode selection
May 11, 2015
Web snapshot – zoomed in view from live data
Bearer type classification
May 11, 2015
Location search
How does it look – sample screenshot
Bearer type classification
Carrier selection
Mode selection
App branding space(Mobile only)
May 11, 2015
How does it look – Sample screenshot
QoS legend
Demo will have only web access for results display
Web view will be the same except for the top band for menu
Map overlay will be as is
Phase II will carry results display on app
May 11, 2015
Customer issue reporting
Sample set. Can be changed to include top 5 issues Type of coverage at
the time of issue
App branding space(Mobile only)
May 11, 2015
NATSENSHow can business put data to use?
Coverage - basics
No coverage2.1%
Bad7.3%
Reasonable 41.2%
Good49.4%
Coverage
Total cells: 2, 230 1,132
287
1,094
261
0
200
400
600
800
1,000
1,200
Good coverage Bad coverage
Horizontal movement
Prev. mth Curr. Mth
May 11, 2015
Interference issue
78
65
55
60
65
70
75
80
Prev. month Curr. Month
Potential Interference issue
Quality issue
RSSI > -85 dBm
RXQUAL > 4
This indicates a good coverage level with probable bad downlink quality
* Applicable only for 2G voice quality
May 11, 2015
Data network quality - basics
Snail (<100 Kbps)37%
Slow (< 512 Kbps)26%
Acceptable (< 1 Mbps)
21%
Good (< 3 Mbps)13%
Lightning (> 3 Mbps)3%
Speed
Total cells: 1, 842
1,132
287
1,094
261
0
200
400
600
800
1,000
1,200
Good and above Snail speeds
Horizontal movement
Prev. mth Curr. Mth
May 11, 2015
Top areas for complaintsTop 5
clu
sters
voic
e c
om
pla
ints
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Top 5
clu
sters
for data
com
pla
ints
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Total number of call complaints received/ Total number of cells in cluster
Total number of Internet complaints received/Total number of cells in cluster
May 11, 2015
Device profile
Samsung31%
Micromax26%
Moto G16%
Karbon13%
Others14%
Speed
May 11, 2015
Cluster 1 device mix
Coverage & Data
Cells having good coverage or quality / Total number of cells in cluster
Cells having bad coverage or quality/Total number of cells in cluster
May 11, 2015
Top 5
clu
sters
voic
e c
om
pla
ints
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Top 5
clu
sters
for data
com
pla
ints
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Throughput vs quality and consistency
May 11, 2015
Quality and consistency
instantaneous throughput Delay
Average throughput = 3.5 Mbps
Peak throughput = 6.8 Mbps
Min throughput = 0.64 Mbps
Quality = Min speed/maximum = 9.4%
Peak delay = 49.3 ms, VoIP call may not sustain
BW consistency = Avg. tput/capacity *100 = 48.6%
Actual experience – Real time data
May 11, 2015
0
500
1000
1500
2000
2500
3000
0.0
0.9
1.5
2.2
2.8
3.1
3.8
4.1
4.4
5.0
5.3
5.6
6.0
6.3
7.0
7.3
7.6
8.2
8.8
9.2
9.5
9.8
10
.4
10
.8
11
.1
11
.4
11
.7
12
.0
12
.3
13
.2
13
.2
13
.8
14
.1
14
.4
14
.8
15
.4
15
.7
16
.0
16
.3
16
.6
16
.9
17
.2
17
.6
17
.8
18
.1
18
.5
18
.7
19
.0
20
.4
27
.6
28
.6
Time between application data
Test time (sec)
A dealy of 2.6 seconds • a Skype call may not
sustain • Video streamers will
experience buffering and slow speed
NATSENS captures radio conditions, device and other data at this time to understand whether the issue is within operator network or outside
Data network analysis – Issue siteCell id 22248, HSUPA+, tput 878 Kbps, location x
May 11, 2015
0
100
200
300
400
500
600
700
800
900
0.00
0.20
0.40
0.60
0.80
1.00
1.20
Quality and consistency
instantaneous throughput Delay
Average throughput = 878 kbps
Peak throughput = 956 kbps
Peak delay = 800 ms, VoIP call may not sustain
Quality = Min speed/maximum = 66.9%
BW consistency = Avg. tput/capacity *100 = 8.9%
Min throughput = 587 Kbps
Smaller packet sizes with lower delay - potential transport/backhaul bottleneck
Coverage
32
16
48
23
0
10
20
30
40
50
60
Bad coverage Good coverage
Potential coverage issue
Zero neighbour One neighbour
126
436
81
624
0
100
200
300
400
500
600
700
Bad coverage Good coverage
Opportunity cells
3 neighbour 4 or more neighbour
May 11, 2015
NATSENSStatus of implementation
Readiness
May 11, 2015
NATSENS
App
Web
Backend data
Android app ready with automatic network quality capture, and user initiated data network quality assessment. Periodic capture and configurable parameters for capture and transmission of data
Interface ready to display captured information on web with network type, carrier selection options. Backend complete data set is also available. Admin module development based on custom requirements
Customisable data capture and extraction. Facilitation of search, analytics, archiving, hosting available on amazon cloud
Talk to us
Research Center
Hexolabs Interactive Tech Pvt. Ltd.Technology Business IncubatorFirst Floor, Student Amenities CenterUniversity of Madras, Guindy CampusChennai 600025IndiaPhone: +91 44 22202876
sales@hexolabs.com
Registered Address
Hexolabs Interactive Tech Pvt. Ltd. #19, 2nd Main roadOfficer’s colony, AdambakkamChennai 600088IndiaMobile: +91 9789073134
Sales Office
Hexolabs Media & Tech Pvt. Ltd. 560/1, First floor, Dayanand ColonyNew Railway RoadGurgaon 122002, India