1 423 212 fans !

big reach big challenges !

only 3.3% live in Belgium !

258 873 800 friends of fans

tonality fitting the platform

giving people what they might be looking for

keeping it cool

cross-platformcooperation - Instagram/Spotify/Flickr/Vine

meaningful engagement

experiments

navigation

thank you!karolina.wozniak@europarl.europa.eu @Karolina_WO