Using Social Media to Provide a Menu of Communication Offerings

Dr. Joe Mazza!leadlearner.com!April 9, 2014 at 2:15-3:30PM!Duke Convention - Room 200!

Today’s Resource Links

• On Twitter? Use #FCEconf14 to share your learning today

• My website: Leadlearner.com

•  Visit slideshare.net (search “fceconf14” or “Joe Mazza”) to find all slides & links shared in today’s session.

Other Resources:

• Knapp Elementary School Wiki - knappwiki.wikispaces.com

• Knapp Elementary App (Apple/Android)

My work

•  Father to Mark, Husband to Lauren •  K-12 Director for Connected Teaching, Learning &

Leadership (NPSD) Follow #nped •  Former Lead Learner at Knapp Elementary School (NPSD) •  “Principals’ Use of Social Media To Communicate Between

Home & School” University of Pennsylvania, May 2013 •  Blogger: Edutopia, Connected Principals, Parent

Involvement Matters, Smartblogs, LeadLearner.com •  National Family Engagement Consultant •  PennGSE Innovation Coach for Ed.D. / M.Ed. Programs •  Weekly Lead #PTchat Moderator on Twitter •  Weekly #PTchat Radio Host (iTunes)

3 COMMON THEMES THAT RUN THROUGHOUT

4

NO WHERE ELSE I’D RATHER BE

Creating partnerships we’d want for our own kids

7

Commodore 64 kid

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Connecting Schools in a Digital Age

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Hubbard Woods School (K-4)!Winnetka, Illinois

Supporting Post: 3 investment good leaders make in creating other leaders

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Community-building through technology

WGST - Hubbard Woods Supporting Publication: Methods That Matter II (2005) #fceconf14

COMMUNITY - BUILDINGCollaborative!Transparent!

Relationship-driven!Builds trust!

Implemented with (not to)!Partnership and shared

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COMMUNITY - BUILDING

Collaborative!Transparent!

Relationship-driven!Builds trust!

Implemented with (not to)!Partnership and shared

!

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Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships

Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships

THE CHALLENGE

FAMILY AND STAFF CAPACITY OUTCOMES

Lack of opportunities for School/Program Staff to build the capacity for partnerships

School and Program Staff who can• Honor and recognize

families’ funds of knowledge

• Connect family engagement to student learning

• Create welcoming, inviting cultures

Families who can negotiate multiple roles• Supporters• Encouragers• Monitors• Advocates• Decision Makers• Collaborators

Lack of opportunities for Families to build the capacity for partnerships

Effective Family–School Partnerships

Supporting Student Achievement

& School Improvement

OPPORTUNITY CONDITIONS

POLICY AND PROGRAM

GOALS

Process Conditions• Linked to learning• Relational• Development vs. service orientation• Collaborative• Interactive

To build and enhance the capacity of staff/families in the “4 C” areas:• Capabilities (skills and knowledge)• Connections (networks)• Cognition (beliefs, values)• Confidence (self-efficacy)

Organizational Conditions• Systemic: across the organization• Integrated: embedded in all

programs• Sustained: with resources and

infrastructure

Ineffective Family–School Partnerships

!

8

Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships

Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships

THE CHALLENGE

FAMILY AND STAFF CAPACITY OUTCOMES

Lack of opportunities for School/Program Staff to build the capacity for partnerships

School and Program Staff who can• Honor and recognize

families’ funds of knowledge

• Connect family engagement to student learning

• Create welcoming, inviting cultures

Families who can negotiate multiple roles• Supporters• Encouragers• Monitors• Advocates• Decision Makers• Collaborators

Lack of opportunities for Families to build the capacity for partnerships

Effective Family–School Partnerships

Supporting Student Achievement

& School Improvement

OPPORTUNITY CONDITIONS

POLICY AND PROGRAM

GOALS

Process Conditions• Linked to learning• Relational• Development vs. service orientation• Collaborative• Interactive

To build and enhance the capacity of staff/families in the “4 C” areas:• Capabilities (skills and knowledge)• Connections (networks)• Cognition (beliefs, values)• Confidence (self-efficacy)

Organizational Conditions• Systemic: across the organization• Integrated: embedded in all

programs• Sustained: with resources and

infrastructure

Ineffective Family–School Partnerships

Collaborate by default

Shared problem !Shared action plan!Shared research !Shared actions!Shared next steps!Shared parents’ perspectives!

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Image credit: http://www.secularstudents.org

Family engagement insanity = continuing to expect parents to come to us...

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Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships

•  180,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2012)

Supporting Post - Case for eFACE #fceconf14

Where to begin?

Invest in Communication Without Technology

Beyond the Bakesale (2007) - Four Core Beliefs

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FACE Family And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust. #fceconf14

Welcome. Honor. Respect.

#FCEconf14

TABLE TALK In 2 minutes, share 1 (bad) to 5 (good) on the level of buy-in, capacity for FCE currently at your school and/or district.

Why?

Get Connected...See through the lens of those already using these tools!

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Joined Twitter in 2011 !as @Joe_Mazza

10 Family Engagement Rock Stars to Follow TODAY

@LarryFerlazzo – ESL teacher @gpescatore25 – Parent @FCEnetwork via IEL @Cybraryman1 – Retired educator @TonySinanis – Lead Learner @sirotiak02 - Teacher @ptaswilson - PTA @DrJoeClark - Supt @DrSteveConstantino – Supt @7MrsJames – Teacher in AU

Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter

Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. !

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Family engagement +!Technology integration =!

Collaborative transparency

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If we’re serious about collaborating we’re using collaborative tools by default.

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Weekly Hashtag Chats

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#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST

#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST

Inside a “ptchat”

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#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST

Impact

#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST

Reach

*Not pictured Australia, India, UK, France, Germany, Finland, Turkey, Spain, China, Netherlands

The official state hashtag map #ohedchat

Meets virtually every Monday night at 9PM CST

Supporting Post: The origin of #ohedchat by Jeremy Evans

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LIVE to the field…

Listen as school leaders share their social media use using

TABLE TALK In 2 minutes, share how you

might leverage social media to learn from each other, “move

the needle” for yourself & others.

Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008)

Email Distribution List Family Engagement Wiki

Home & School 2.0 Twitter

Text Alerts

“Mobile App” ?

PollEverywhere Skype Parent-Teacher Conferences

Remind 101 - Text Alerts

A “MENU” of communications grown over time

Google Voice/Text line

Shared eFACE !Efforts Implemented @KnappElementary

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•  Supporting Post - Home & School 2.0

•  Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings

anymeeting.com

• “Meet Families Where They Are”

• What does that mean for your school?

• Plant the seeds. Provide ongoing training for parents & teachers.

Overlay Tool: Twitterfall

Supporting Post - 12 Reasons to Get your School Tweeting

“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”

dinner table

Tell me about this book you published.

Supporting Post - 5 Ways Being Connected Helps My Students

Supporting Post: #EdCamp Comes to @KnappElementary

#EdCamp style PD comes to @KnappElementary

2013 Keynote!Dr. Adam Berman!

2012 Keynote !Melissa Bilash (@MomCongressPA)"

VISIT PARENTCAMP.ORG!

TABLE TALK In 2 minutes, which ideas will

you bring back to your school? What capacities need to be

built with staff/ families?

• How Do You Know What Forms of Communication YOUR Parents Are Using For Work & Home?

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• ASK THEM in multiple ways

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Welcoming-Honoring-Respecting"Main Lobby Components •  Welcoming front office staff

•  Clocks relating to timezones of our families

•  Parent Resource Center

•  Parent Computer Kiosk

•  Signage in top 5 languages

•  Student work

•  Sitting Area

•  Principal’s Office

How do liability concerns impact family engagement?

December 21, 2013 Winter Sing-A-Long

Gym Capacity: 626

Face to face two-way communication - A foundation or “home button” for home-

school partnerships

Image credit: inspiredmamadesigns.blogspot.com

Supporting Post: Leadership “Home Button”

Getting Started With Social Media Checklist

1. Identify and invest in family engagement core values.

2. Become a connected educator.

3. Understand the distinct communication needs of your school families.

4.  Understand the parameters.

5.  Share decision-making.

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Getting Started With Social Media Checklist

6. Build capacity.

7. Technology is not the answer to solving conflict.

8. Introduce new tools.

9. Offer a menu of offerings.

10. Ongoing fidelity checks are necessary.

Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.

Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007)

Email Distribution List Family Engagement Wiki

Home & School 2.0 Twitter

Text Alerts

“Mobile App” ?

PollEverywhere Skype Parent-Teacher Conferences

Remind 101 - Text Alerts

Offer A “Menu” of Communications (Restaurant-Style)

Google Voice/Text line

How will you communicate this to families?

#fceconf14

“Menu” of Communications ✏ Face to Face ✏ Phone ✏ Send a note ✏ Zippslip ✏ Skype ✏ E-mail ✏ Google Text ✏ Twitter

✏ Knapp App (Apple/Android) ✏ Edmodo ✏ Home & School 2.0 Mtg ✏ H&S Facebook Page

Supporting Post - “I’m Overwhelmed with all the technology here.”

[Back to School Night Slide]

pennfinn13.wordpress.comfacebook.com/pennfinn13

Inside Finland’s Education System!3/23/13 - 3/30/13!

in education March 25-29

TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community

Family Engagement Wiki knappwiki.wikispaces.com

Parent Perspectives

Image credit: akademifantasia.org

What Do Knapp Parents have to say about eFACE efforts?

(Video Link)

How Will You Move Forward?

PLAY CLIP

Using Social Media to Provide a Menu of Communication Offerings

Dr. Joe Mazza!leadlearner.com!April 9, 2014 at 2:15-3:30PM!Duke Convention - Room 200!

(12-13 family/staff bumper sticker)

@Joe_Mazza – LeadLearner.com Using Social Media to Maximize Family And Community Engagement

What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis &

Twitter on home-school partnerships?

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Pre-Dissertation

Is there any research out there re: the use of social media to connect home & school?

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Dissertation Debrief

Use of Social Media Tools By School Principals to Communicate Between Home & School

Joe Mazza, University of Pennsylvania

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★ Qualitative Case Study Analysis

-> 3 Principals!-> 3 Parent leadership groups!

-> Actual social media evidence!

What works? What doesn’t? Next steps?

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FACE Family And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

The research is robust.

eFACE electronic Family And Community Engagement

voicemail

Email

fax machine

P.A. system

460,000 per day (Pew Internet Survey)

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

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Family Engagement Core Values 1) All parents have dreams for their children and want

the best for them.

2) All parents have the capacity to support their

children's learning.

3) Parents and school staff should be equal partners.

4) The responsibility for building partnerships

between school and home rests primarily with

school staff, especially school leaders.

(Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com

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Findings

"  School principals are responsible "  Limited leadership preparation for using social media tools "  Tools offer two-way communication by default "  Tools offer direct and immediate access to principal "  Educational “branding” occurs

Findings (cont.)

"  Learning community can communicate in the same conversation without being in the same room "  A true depth of how many parents utilized social media tools to support teaching and learning is unclear "  One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied.

Findings (cont.)

"  Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. "  Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect "  Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them.

Implications for Practice

It’s not about the technology

"  Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. "  How school and parent leaders can go about entering the world of social media to engage families and the community.

It’s not about the tools, but the relationships

“Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann

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Implications for Practice (cont.)

Capacity Building

"  Need for University and school-based professional development for school leaders on school, family and community partnerships. "  Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools

Implications for Practice (cont.)

One Size Does Not Fit All

"  Access, home use and training needs should be identified consistently; Per district, per school, per class. "  Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”