Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media

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Felix Krueger, the mastermind behind the Brand Discover work at Fairfax, outlined which content creation principles publishers, agencies, and brands should follow to successfully offer truly engaging Native Advertising experiences. View the video of this presentation here: http://www.iabaustralia.com.au/events-training/recent-events-and-training/item/1512-iab-native-advertising-seminar

Transcript of Native Advertising Seminar: Long Live Native Advertising by Felix Krueger, Fairfax Media

January 2014 IAB Native Advertising Seminar

© 2014 IAB Australia Pty Ltd

Native Advertising Seminar

31 January 2014

January 2014 IAB Native Advertising Seminar

© 2014 IAB Australia Pty Ltd

#iabnative

January 2014 IAB Native Advertising Seminar

© 2014 IAB Australia Pty Ltd

Advertorial is Dead, Long Live Native Advertising Felix Krueger Emerging Solutions Specialist Fairfax

IMAGE: theharlow.net

SOURCE: AdWeek

SOURCE: AdWeek

SOURCE: Forbes.com

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