Post on 05-Dec-2014
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Mobile Marketing/Social Media Updated Sept 24, 2014
NATIONAL UNIVERSITY: SCHOOL OF BUSINESS AND MANAGEMENT2014 PRESENTED TO MKT 602 CLASSDR. MARY BETH MCCABE
Why do we need to understand Mobile/Social?
Business has changed so that the customer is in charge of the marketing messages which are seen now.
2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study)
Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing.
They all agreed that mobile/social technology is now critical to their business objectives.
We at National University can teach students like you to be prepared for these and future business changes due to our accessible model of education and learning.
www.Guardian.co.uk
Souce: The Netsize guide, from class materials
SOBM Graduate Marketing Concentrations
Marketing 620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic Marketing Simulation
NEW! Mobile MKT/Social Media 651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for MKT
655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)
Undergrad questions? SOBM Concentration in MKT
Required courses:
MKT 302a (required)
MKT 420
MKT 430
MKT 434
MKT 443
Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
Cat 77 (p. 143 for details)
What does a Mobile Marketer do, anyway?
Creates business strategies and marketing plans to engage customers through and with mobile throughout the marketing mix
Lives at the intersection of cutting edge technology and traditional media to change how business is conducted.
Produces value to the enterprise by effectively using resources and making ethical decisions.
What does a Social Media Professional do, anyway?
Creates content to share: photos, video, text, audio
Sharing the content on the appropriate channels: ex. Linkedin.com is for Business to Business sharing.
Includes social media addresses on traditional media, such as your business card, e-mail, news releases.
97% of businesses are using Social Media.
86% say it is important for their business.
Who will do well in this program?
This graduate level AOS is suited well for the “typical” NU student in mid-career, non-traditional and accelerated learning savvy.
Your undergraduate degree can be in the technical or non-technical field. This is a business program, but it is not heavily in the area of math or computer programming.
Students with good writing and analysis skills will do well here.
Students who are self motivated and organized will complete this work with success and are most likely to earn high grades.
What are the pre-reqs?
There are no pre-reqs, but students will need to complete the MBA requirements in order to complete their degrees.
If students have already finished MKT 602, that is preferred. However, if they have never had a course in Marketing, they are still eligible to take this program. To get their degree, they will need to complete MKT 602 at some point.
Classes are offered either online or offline, in person.
As far as a certificate, with 15 students we will start a certificate cohort.
Course Details
Mobile Marketing:
Understanding mobile’s role in the marketing mix plus consumer engagement throughout the purchase funnel
Strategies for developing mobile programs: advertising, applications, websites, and engagement elements(QR, location, etc.)
Staying in touch with regulations: consumer interaction with devices + laws, ethics for business (privacy, spam, etc.)
Cases in Mobile Marketing
Social Media:
Practical business applications for using
Listening to customers and customer service
Global social media
Integrating with offline marketing
Practice using Social Media blogs, Linkedin, Facebook, You Tube, Twitter
What are the job prospects?
One of the fastest growing business categories, and a very exciting field to connect with other disciplines as well.
Monster.com
Craigslist.com
Other jobs found on Aquent.com
Positions : All types of organizations seeking skilled marketers
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Content Writer/Producer
Analysts
Entrepreneurs
Other schools with similar programs
San Diego State University Extension
University of San Francisco Extension
UC Irvine Extension
Rutgers University Extension (Mini-MBA in Mobile)
Full Sail University
Cornell University Extension
UCLA Extension
Southern New Hampshire University (MBA in Social Media)
Questions?
Just ask….
Dr. Mary Beth McCabe
mmccabe@nu.edu
Or text: 858 488 2867
Or call mobile (same number)
Source: Powersiteblog.com