©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244

NATIONAL BRAND IMPRESSIONSTHE #1 NAME IN REAL ESTATE

Source: MMR Strategy Group study of unaided awareness.

An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.

TELEVISION1.03 BILLION IMPRESSIONS(PROJECTED 2014)Major broadcast and cable networksSource: Projected 2014 National TV impressions based on National TV buy

NATIONAL TV EXPOSUREPercentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.Source: Nielsen Monitor-Plus, full-year 2013

TRADE MEDIA PARTNERS

882 THOUSAND CIRCULATION(PROJECTED 2014)Inman, Real Trends and RISMediaSource: Projected circulation in 2014 provided by the individual publication media kits

EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases

RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and InstagramSource: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014

67,112 FANS

4 MILLION VIEWS

40,270 FOLLOWERS

52,967 FOLLOWERS

2,720 FOLLOWERS

9,896 FOLLOWERS

ON THE MOVE: THE RE/MAX BLOG

5 MILLION UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers.Source: Adobe Site Catalyst 8/1/2013-6/4/2014

RE/MAX 83.2%

Coldwell Banker 10.6%

Century 21 6.2%

REMAX.COM

291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014

SINCE 1992, MORE THAN $130 MILLION DONATEDRE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.

PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38

GLOBAL EXCELLENCE

Stories from three standout

RegionsPAGE 21

One World. One RE/MAX.

T H E R E / M A X M A G A Z I N ESPRING 2014 REMAX.COM/ABOVE

ALL EYES ON RE/MAX

2014 NATIONAL AD CAMPAIGN DEBUTS

PAGE 6

C1 REMAX spring 2014_FINAL.indd 1 4/9/14 11:01 AM

ONLINE SEARCH

495 MILLION IMPRESSIONSThe RE/MAX SEM program optimizes exposure of remax.com in online search results.Source: Google/Bing 3/1/2013-8/31/2013

ABOVE MAGAZINE

90 THOUSAND READERSDelivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world.Source: RE/MAX Membership Data

NATIONAL AD CAMPAIGNIn 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home.

A PLACE FOR THIS GUYTHAT IS JUST THE RIGHT SIZE.There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you.

remax.com

©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355

MORE BRAND POWER

Television Print Out of home Social media