Post on 10-Apr-2019
National Jelly Bean Day
National Jelly Bean Day – April 22nd
- Sent 55 Influencer kits to people across the UK and Ireland
- Each kit contained a personalized letter, 8 products and a brand book
- Goal: Raise awareness off online store and as a cool, young adult confectionary brand
Influencer Kits
Social Media Shout Outs – Instagram Stories
Faces By Grace – 98k followers
Holly Carpenter – 81k followers
Suzanne Jackson – 198k followers
Jenni Falconer – 60.4k followers
Corinna Tolan – 6k followers
Aideen Murphy – 50k
Back To You Beauty –
Tara Make-Up – 87k
Vicki Notaro – 6k
Social Media – Snapchat
Social Media Snapchat
Learnings Personalize
• Particularly important if not paying them to post. It must be engaging.
• When reaching out use their language as to why they would like your product.
Be Exclusive
• Do not send to everyone and anyone.
• It is better to engage 5 influencers with a genuine interest than 50 who’s values don’t align with your brand.
Follow Up
• After the campaign 3 bloggers contacted us to work with them.
• Thank every person individually who posts and offer a discount code.