Post on 18-Nov-2014
Situation analysis and Market Evaluation
M.Umair Siddique
Situation Analysis
Introduction to NBP
Marketing Environment
1) Change in Macro Environment
a) Fraud in Multan Branch
Situation Analysis
Opportunities of NBP
Threats of NBP
Situation Analysis
Core Benefit
Actual Benefit
Augmented
Consumer Good
Specialty Good
Product Evaluation
Life Cycle
Product Evaluation
Younis KanjuProduct Evaluation
Comments on Perception of Brand
Comment of Packaging and labeling
Product Evaluation
Compare to Competitor
Product Evaluation
Online service provider competitors Manual work in National Bank
Widespread Distribution
How retailer feel about it?
Product Evaluation
Services Provided with Product• Account Balance Enquiry
• Mini Statement (Only at NBP ATM)• PIN Change facility (Only at NBP ATM)
•Problems with Consumer
•Past performance
•Unique Features
Product Evaluation
Over all strengths and weakness
• Quick service
• Time Saving• Status wise
• Chances of Hacking
• Errors in System• Less protective fire walls
Product Evaluation
Azhar NiazConsumer Evaluation
Customer Profile
Present Customer
Consumer Evaluation
Attitudes towards product
Brand reputation
Customer loyalty
Brand switching
Consumer Evaluation
Prospectus of BrandThe Domestic Branch Network of NBP is inBlochistanSindhPunjabN.W.F.PF.A.T.ANorthern AreasAzad KashmirFederal Capital
Consumer Evaluation
In short Customer Details:Currently we have following customers: 1) Employees 2) Pensioners 3) Agricultures 4) Gold loan clients 5) Commercial loan clients 6) Corporate loan clients 7) Consumer loan clients 8) Students
Consumer Evaluation
Abbas RasheedCompetitors Analysis
Direct Competitors
Bank of Punjab
Habib Bank
Bank Alflah
UBL
MCB
Allied Bank
Competitors Analysis
Indirect Competitors
NRSP
Tameer Bank
National Saving Center
First Micro Finance Bank
Competitors Analysis
Strengths and weakness of Direct CompetitorsIn term of Product:Strength: Quick and fast method of Electronic facilities, Easy and best way to facilitate customer.Weakness: All banks working data through electronic devices. If an error in electronic device occur than at the same time bank will fail to provide services to its customer.
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Price:
Strengths: Providing services at comparatively low prices
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Promotion:
Strength: Advertise new product to aware the customer.
Weakness: Actual price is not shown to customer.
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Distribution:
Strength: They are providing online services at least single branch of the each city.
Competitors Analysis
Ashraf NawazMarketing objectives and
Strategies
“To Customer focus Bank and Provide excellence services to the customer.”
Marketing Objective
Target Market
Market Mix
Product strategy
Marketing Strategy
$$
Concentrated Market
Marketing Strategy
ATM
Debit / Credit Card
Online Payment / Receipts
Marketing
Mix
Product strategy
Marketing Strategy
H.Hassan ZahoorPricing, promotion, distribution
strategies and budget
Pricing strategy
Marketing Strategy
Distribution strategy
Our distribution strategies will be direct.
Nowadays each bank have separate credit card departments who directly send credit card to the customer home address.
Marketing Strategy
Promotion strategy
Marketing Strategy
2. PULL STRATEGIES
ManufacturerRetailer
&Wholesaler
ConsumerDemand Demand
Marketing Activities
Ask Question
Monitor Profit figure
Management team is responsible
Evaluation, Monitoring and Control
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...Make Decisions....Make Decisions.National Bank of Pakistan is the only bank that provides you exactly what you need.
National Bank of Pakistan is serving you since 1949.
National Bank of pakistan is the right choice.
National Bank of Pakistan is the only bank that provides you exactly what you need.
National Bank of Pakistan is serving you since 1949.
National Bank of pakistan is the right choice.
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NBP Online ServicesUmeedain.com/Commerce_IUB_Group_D