Nation Branding and the SDGs

Narrative PR Summit 2018Cairo, Egypt

October 28, 2018

Mahmoud MohieldinSenior Vice President

World Bank Group

The SDGs present a major opportunity for

substantive transformation and progress

Global development agendas serve as a guide for countries to determine their national development path

3

World Bank twin goals

*End extreme poverty

*Boost shared prosperity

Invest in three areas:

*Human development

*Inclusive growth and infrastructure

*Resilience

Sustainable Development

Goals

*People *Planet *Partnership

*Prosperity *Peace

*17 goals

*169 targets

OECD Accession

*Commitment to pluralist democracy based on rule of law and respect of

human rights

*Adherence to open & transparent market economy principles

*Shared goal of sustainable development

Undergo in-depth reviews by technical OECD committees

There are multiple paths of sustainable development

Global Indices: Benchmarks to Sustainable Development

Coordination of development agendasThe Colombian Example

Active national agendas determine actions related to at least 146 SDG targets - 86%

Source: Colombia’s HLPF presentation

7

NAT’L DEV PLAN National Development Plan 2014-2018

Adapted from: WDR 2019 Changing Nature of Work, World Bank, 20188

Invest in resilience (incl.

social protection) Invest in infrastructureInvest in human capital

Enablers

Achieving the SDGs

Finance Data STI

Effects of

disruptive

changes

e.g. techHarnessing the

impact of

disruptive

changes

requires a

comprehensive

policy

framework

Investing in Human Capital

Launched in October during World

Bank Group Annual Meetings

Building blocks of the human capital:

• Survival – Will kids born today

survive to school age?

• School – How much school will

they complete and how much will

they learn?

• Health – Will kids leave school in

good health and be ready for

further learning and/or work?

Investing in Human Capital

10

HUMAN CAPITAL INDEX

11

Digital economy can help achieve UN Sustainable Development Goals (SDGs) and WBG’s twin goals

DIGITAL

ECONOMY

Smart

Agriculture

Smart

Energy

eCommerce

Digital

Education

Digital

Health

Industry

4.0

Digital

Transport

Digital

Culture

Inclusive Growth

Jobs

Competitive Economy

Efficiency

The scale and speed of disruption is affecting

traditional sectors.

Changing how we collect, store, access, analyze and

present data.

Improving production techniques to increase efficiency, affordability,

and speed.

Transforming how we interact with the world

and deliver/ receive services.

Digital economies require safeguards to ensure robust job markets, and possible downside risks

A Digital Economy Moonshot

Every Individual, Business and Government to be Digitally Enabled by 2030

13

Social protection

and labor

regulation can

help manage

labor market

challenges

Investing in Resilience

Source: WDR 2019

15

Data is the new oil

16

Finance will need to come

from all sources

17

Big picture of developing countries' total resource receipts

Tax revenues

0

2

4

6

8

FDI Net Inflows (% of GDP)

Low & middle income

World

Middle East & North Africa

Fintech

Finance will need to come from all

sources

The SDGs open up US$12 trillion of market opportunities in four economic systems:

• These economic systems represent around 60 percent of the real economy and are critical to meeting the SDGs.

• To capture these opportunities in full, businesses need to pursue social and environmental sustainability as avidly as they pursue market share and shareholder value.

• If a critical mass of companies joins us in doing this now, they will become an unstoppable force.

• If they don’t, the costs and uncertainty of unsustainable development could swell until there is no viable world in which to do business.

Source: Better Business Better World Report, January 2017

Financing sustainable development Opportunities for the private sector

18

Source: Better Business Better World Report, January 2017

12 largest business themes in a world economy heading for the SDGs

Financing sustainable development Opportunities for the private sector

19

20

9.65m8.75m

7.27m

6.57m

6.27m

5.7m

5.6m

5.2m

5m

104,000

245,000 366,000

441,000

1.5m

457,000

4.47m

3.2m

1.27m

3.2m

3.66m

3.4m

5m

4.3m

738,000

1.3m

757,000

ة للتعبئالمركزىالجهاز : المصدر

ىفمصر "العامة واإلحصاء، كتيب " 2018أرقام

Mahmoud MohieldinSenior VP

Thank Youworldbankgroup.org/sdgs

Follow us on twitter @WBG2030

Mahmoud-Mohieldin on

@wbg2030

worldbank.org/sdgs24