Post on 12-Apr-2017
HowDesign Research
Impacts Our World
F R O M F O O D S T A M P S T O F A C E B O O K
thx
46 Million AmericansThat’s 22 Million Households
15% of the country
Now what percentage of those 46 million were
employed within a year of receiving food assistance?
> 80%
So these are working people. People with
families. Teachers, etc.
How do they apply?
90 Minutes / 53 Days
What is Design Research?
but first
Observing people use technology in order to
design better technology
60 YEARS AGO
LET’S RECORD PEOPLE USING STUFF
30 YEARS AGO
Vs.
10 YEARS AGO
1% Humans listening to humans
99% Data
• UX Research (Facebook, Google) • Experience Research (AirBnB) • Insights (Netflix) • User Research (Walmart) • Design Research (Been around forever)
Terms That are Kinda The Same
What do you think about this interface?
“ think”
Analytics Data Science
Quantitative Research
Design Research UX Research Usability User Research 1:1 Observation Lean Research
DropboxAirBnBPinterestUberGoogleFacebook
Organization
8010050901,000300
Designers
Unofficial
Wild Guesses
DropboxAirBnBPinterestUberGoogleFacebook
Organization
913127250100
Design Researchers /
Unofficial
Wild Guesses
UX Researchers /Whatever They Are Called
DropboxAirBnBPinterestUberGoogleFacebook
Organization
50090030080012,0005,000
Engineers
Unofficial
Wild Guesses
DropboxAirBnBPinterestUberGoogleFacebook
Organization
11:19:14:110:14:13:1
Ratio of Designers to Researchers
Unofficial
Wild Guesses
Btw I’m Nate Bolt
Graduated UCSD in 1999
“ Social Impact of Digital Technology ”
Design Internship At Clear Ink
Design Internship At Clear Ink
Oops, Bankrupt
PLEASE BUY THIS
ethn.io
tinef
Mad Men Season 5 Episode 12
Hiding Spoilers
Chris Eberly Drink every time Roger does acid.
6min ago or 48m into the show
Rick Ross They just fired Don but who cares I’m the boss everyone knows that.
You follow Chris on Twitter
Rick Ross is a suggested user
0 min
5 min
10 min
15 min
20 min
8min ago or 50m into the show
6 people you know talking about this
8min 13sec of 44min total running time
25 min
30 min
35 min
8m 13s
40 min
SF to Paris in Two Minutes
Back to those Food Stamps
Jacob SolomanPolicy analyst and project manager
Just Stop
30 phone interviews
And 15 Follow-Up Interviews
Quant & Qual
11 Minutes / 53 Days (?)
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
Dead Tomato Society
Functional Behavioral Observation
Plain, Spicy, Extra Chunky
"It used to be that the way to find out what people wanted
to eat was to ask them."
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
1988
Aegis Radar
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
#
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know.
“
”
We can never have too much understanding about our products.”
“
1) Data with a heart2) Surprisingly Qualitative3) Fast AF
ux research
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
Research Interface
Fiction
Research Interface
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
Paper
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
• Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology
Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
The Myth: Geniuses have genius ideas that turn into
genius products.
The Truth: Great Ideas come from Other Great Ideas
More Truth: Imaginative research facilitates invention
Fin.
Grad School for HCI Stalk IxDA Events & Forums
Keep an eye on UXPA Internships
Build something epic
How to get into Design Research
• Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's
Guide to User Research • codeforamerica.org/apps/clean • codeforamerica.org/apps/promptly
A Deeper Design Research Dive