Predictive Lifetime Value

Predictive Lifetime Value for Performance Marketing at Scale

Partner Webinar: Jan 2013

Predictive Lifetime Value

Introduction

Chris Wilson Dan SlagenAccount Executive SVP of Marketing at Nanigans@chrisleewilson @danslagen

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Welcome!

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Partner program goal

“To empower partners with the technology, insight and support to grow their business and scale existing customers”

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Certification opportunities

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Company & partner program

Industry trends

Product update

Strategies for success

Q + A

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Company update

1. 100% growth in 20132. $350M in annualized spend solely on FB3. 150+ employees (60% engineering)4. Boston, NY, SF London, Singapore, Sydney5. New integrations in 2014 (social & mobile)6. E-commerce focus, gaming, lead gen, pure play digital7. Partner program to represent significant percent of revenue

Predictive Lifetime Value

Partner program update

Agencies & Consultants:

- Use Ad Engine to scale clients- Work the way you want- Work as a team to close new business- Accept new leads from Nanigans

Predictive Lifetime Value

Company & partner program

Industry trends

Product update

Strategies for success

Q + A

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CPM increased 186% YOY

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Cost per click increased 35% YOY

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RPC increased 83% YOY

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$4M for 30 Seconds

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100M During Primetime Every Night

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Predictive Lifetime Value

State of digital advertising

• Digital 25% of marketing

• Paid search 24%; at point of diminishing return

• Display represents 41%

• 290B impressions on thousands of sites; 54% not visible

• Social less than 15%

• Mobile less than 15%

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Marketing content (Blog)

http://www.nanigans.com/2013/12/17/nanigans-marketing-vision/

http://www.nanigans.com/2013/12/16/use-data-to-select-your-marketing-software-platform/

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Our dedication

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Company & partner program

Industry trends

Product update

Strategies for success

Q + A

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Weekly product updates

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Performance analysis

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Company & partner program

Industry trends

Product update

Strategies for success

Q + A

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$80k - $200k

Agency case study

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Work Together:

Chris WilsonAccount Executive@chrisleewilson

2014 = Year of the Partner

NO

YES

Predictive Lifetime Value

Work Together:

Chris WilsonAccount Executive@chrisleewilson

2014 = Year of the Partner

• Communication• Fit • Leads • Selling• Scale

Predictive Lifetime Value

Company & partner program

Industry trends

Product update

Strategies for success

Q + A

Predictive Lifetime Value