Post on 20-Aug-2015
Mobile Delivery of Content:
Nancy Proctor, Smithsonian Institution proctorn@si.edu
CENDI/NFAIS 18 November 2010Mobile Computing: Delivering Content to the Research Community
Mobile as Social Media
It’s not (just) about the technology
Mobile is a unique mix:
and the social
of the personal
Mobile is Disruptive
• A new set of tools and platforms for communications, learning and developing and distributing content
• A fundamentally new way of connecting, collaborating and educating
Photo CC licensed: http://www.flickr.com/photos/jdlasica/138927384/Nancy Proctor proctorn@si.edu
In the Museum as Distributed Network…
6
…at least half of the Museum’s platforms are already mobile.
7
So if we want to meet our audiences where they are
And take them some place new…
Mobile is a great vehicle
http://www.youtube.com/watch?v=6ILQrUrEWe8
9
Nancy Proctor proctorn@si.edu
Mobile Strategic Planning:First principles
1. The only certainty in the mobile landscape is change – so we need an adaptive, standards-based approach to our mobile strategy and solutions development
2. Because of the rapid rate of mobile technology obsolescence, we will build for mobile audiences, not specific platforms and gadgets
3. Because of our public mandate and responsibility, wherever possible SI Mobile will make its resources, best practices, and mobile products available for others to adapt and build upon
Nancy Proctor proctorn@si.edu
Smithsonian Mobile: a summary
1. A Smithsonian Mobile Architecture and framework for connecting our mobile properties to each other and other digital initiatives
2. Standards for content and data management
3. Resources: Best practices documentation, training, collection of code, processes and other common mobile features
4. Infrastructure: Drupal, LAMP, wifi, etc.
5. Governance structures
Five main components:
Mobile Content Standards
http://wiki.museummobile.info/standards
Thinking about content and experience
Means going fromheadphones to microphones
Think network effects
Edward Hoover, 2010, from Flickr.
Think Cross-platform
Audio player
Multimedia player
Cellphone
Personal media player (offline)
SmartMobile
Browser
phonesMobile App
Soundtrack x x (x) X X X
Soundbite X X X x X X
Interactive X X X
Link X X x
Feedback X X X
Social media X X
http://wiki.museummobile.info
Think Conversational
Halsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Jan 1, 2011
http://vimeo.com/15058020
Mobile Art
Janet Cardiff, Words Drawn in Water, 2005
Over 20 Podcasts from across SI
Numerous cellphone tours
• NASM "Explore the Universe" • NPG “Faces of the Frontier” exhibition• NPG "Mask of Lincoln" exhibition• NPG “Hide/Seek” exhibition• AAA exhibition• NMAI gardens• SAAM Luce Center audio tour• SAAM “William Wegman” exhibition
NASM “Got a Question?” Txt Test
• one week• 84 unique
users• 88 responses
http://smithsonian-webstrategy.wikispaces.com/NASMmobile_gotaquestion
Chandra Xray Observatory
Collections.SI.edu
NMNH Leaf Identifier App
MEanderthal
http://smithsonian-webstrategy.wikispaces.com/MEanderthal
mLearning Workshops
Mobile Learning at the Hirshhorn
Plus, in development:
“Using Technology to Support STEM Reading”Matthew H. Schneps, Jamie K. O’Keeffe, Amanda Heffner-Wong,
Gerhard Sonnert of the Laboratory for Visual Learning Harvard-Smithsonian Center for AstrophysicsJournal of Special Education Technology
More about Mobile
http://smithsonian-webstrategy.wikispaces.com/Mobile
http://wiki.museummobile.info/
http://tatehandheldconference.pbworks.com
#mtogo
#simobile
Nancy Proctor proctorn@si.edu