LinkedIn for Business

What Is LinkedIn?

Lead Generation

LinkedIn Groups

LinkedIn Company Pages

+ live demo

1234

Next Steps5

What Is LinkedIn?1

3

Professional network

23 Grows at a rate faster

than 2 members/second

4

1Launched in 2003

120m+ professionals worldwide

11LinkedIn connects

:Customers

Businesses

Employers

College Student

s & Grads

Job Seekers

Prospects

5

4

3

2

1 Personal Pages

Company Pages

Groups

Q&A

Discussions

37% of LinkedIn users are female

63% of LinkedIn users are male

*Pew Research Center

36% of Twitter users are male

64% of Twitter users are female

*Pew Research Center

37% female

63% male

LinkedIn by Age*Ignite Social Media

10

Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.

*Pew Research Center

Lead Generation2

Customer Acquisition by Channel

Customer Acquisition by Channel

B2B vs. B2C

14%

Visit-to-Lead Percentage

LinkedIn Groups3

Anybody can join a LinkedIn group!

81% of LinkedIn

users belong to a

LinkedIn group.

*Lab42

Share & Receive

Discuss

LinkedIn Company Pages4

Does your company have a LinkedIn company page?

Over 2 million others Over 2 million others dodo..

Announce News1

Announce News

2 Boost Status

1

32 Boost Status

3 Count activity

1 Announce News

Overview

Products

Content & News

Live Demo

Next Steps5

1

2

1 32 4Create a company

page.

Have your employees link from

their LinkedIn profiles.

Share the page with your social networks.

Network!

Thank you!