Post on 18-Jul-2015
Why#is#it#important?#
Because#online#content#
is#becoming#a#must>have#
component#of#viewers’#
TV#consump@on#and#
expecta@ons#
89%
Why#is#it#important?#
April&2015&Hub#2015#“What’s#TV#Worth”#
TV#viewers#with#broadband#
Of#viewers#with#broadband#s@ll#
have#a#pay#TV#subscrip@on#
Why#is#it#important?#
April&2015&Hub#2015#“What’s#TV#Worth”#
TV#viewers#with#broadband#
Of#viewers#with#broadband#s@ll#
have#a#pay#TV#subscrip@on#
Of#pay#TV#subs#use#at#least#one#
online#source#
89%
Why#is#it#important?#
2.1 The#average#
number#of#sources#online#viewers#use#
is#growing#
2013 2014 2015
2.0 2.4
2015
2.1
Why#is#it#important?#
*Online devices only—does not include DVR, VOD, or set-top box for Live TV !
So#is#the#average#
number#of#
devices#they#use#to#get#online#TV#2013
2014
2015 2015
2.3
2.7
3.3
• The#average#viewer#es@mates#that#in#a#typical#
week…#
Why#is#it#important?#
of#the#shows#they#watch#
are#@me#shiMed##
are#watched#live#February&2015&Hub#2015#“Time#ShiMing”#study#
Viewers#16>74#w/#broadband#
53%
47%
• Among#Millennials,#@me#shiMing#is#even#higher#
Why#is#it#important?#
of#the#shows#they#watch#
are#@me#shiMed##
are#watched#live#February&2015&Hub#2015#“Time#ShiMing”#study#
Millennial#viewers#with#broadband#
61%
39%
Why#is#it#important?#
of#cable#subscribers#have#used#authen@cated#TV#
Everywhere#in#the#past#6#months#
January&2015&CTAM#TVE#Tracking#Study#
Cable#subs#18>64#
54%
Why#is#it#important?#
of#cable#subscribers#are#heavy#users#(use#TVE#
several#@mes#a#week,#or#every#day)#
January&2015&CTAM#TVE#Tracking#Study#
Cable#subs#18>64#
16%
Why#is#it#important?#
January&2015&CTAM#TVE#Tracking#Study#
Millennial#pay#TV#subs#
of#Millennials#with#pay#TV#have#used#TVE#65%
Why#is#it#important?#
of#Millennials#with#pay#TV#are#heavy#users#
January&2015&CTAM#TVE#Tracking#Study#
Millennial#pay#TV#subs#
30%
Why#is#it#important?#
30%#
agree#that#new#TV#op@ons#mean#more#of#their#total#TV#
@me#goes#to#shows#that#they#really#like#
Only# “graze”#(try#shows#that#look#a#li\le#interes@ng)#
New#TV#op@ons#have#made#viewers#more#purposeful#
February&2015&Hub#2015#“Time#ShiMing”#study#
Viewers#16>74#w/#broadband#
13%
81%
The#more#you#use#TVE,#the#greater#
value#you#give#your#pay#TV#service#
48%#
0#
52%#
59%#
82%#
Non>TVE#users#
Light#TVE#users#
Moderate#TVE#users#
Heavy#TVE#users#
%&who&rate&pay&TV&a&“good”&or&“excellent”&value&
June&2014&Hub#“TV#Everywhere”#report#
TVE#users#16>64#
TVE#creates#more#posi@ve##
impressions#of#networks#and#MVPDs#
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#that#network##
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#my#MVPD#
54%#
All#MVPD#
subscribers#
53%#
All#MVPD#
subscribers#
January&2015&CTAM#TVE#Tracking#Study#
MVPD#subs#18>64#
TVE#creates#more#posi@ve##
impressions#of#networks#and#MVPDs#
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#that#network##
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#my#MVPD#
63%#
Millennial##
MVPD#subs#
59%#
Millennial##
MVPD#subs#
54%#
All#MVPD#
subscribers#
53%#
All#MVPD#
subscribers#
January&2015&CTAM#TVE#Tracking#Study#
MVPD#subs#18>64#
TVE#creates#more#posi@ve##
impressions#of#networks#and#MVPDs#
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#that#network##
Makes#me#feel#a#lot/a#li\le#more#
posi@ve#about#my#MVPD#
63%#
Millennial##
MVPD#subs#
59%#
Millennial##
MVPD#subs#
54%#
All#MVPD#
subscribers#
53%#
All#MVPD#
subscribers#
73%#
TVE##
Users#
71%#
TVE##
Users#
January&2015&CTAM#TVE#Tracking#Study#
MVPD#subs#18>64#