myhr.guruAdvising Your Workplace Needs

Rising Workplace Concerns

Glassdoor review

Medium post on Uber experience

NY Times Opinion Article

● We’re in a social climate where concerns want to be heard

● Big changes need to be made in tech culture and developing a voice is the first step

● Recent scandals at Uber & Google give us insight into current conditions

● Sites like Glassdoor & Medium allow for the airing of companies’ dirty laundry

Market Space

● Around 15,000 startups in the SF Bay Area alone

● Half of these startups have less than 30 employees

● Typical size to hire an HR representative is ○ 40 employees

● Average cost/salary of an HR generalist is 70k /year

Startups in SOMA

Is there representation out there?

● Employees at startups feel that they do not have advocates that look out for them.

● Employees feel unsure of how to talk about or approach issues in the workplace.

○ Would these employees feel more comfortable if they had access to a Human Resources specialist that was dedicated to their needs?

○ Would current HR representatives want to provide assistance to employees not within their own company?

myhr.guru

myhr.guru puts you in direct contact with experts

● Build skills and confidence to take back to your workplace

● Have one-on-one conversations with seasoned HR specialists

● Privately message experts via a mobile app

● Experts support the community (and get paid)

Persona Name Persona Characteristics

Peeved Genevieve In her mid-30s; goes on weekly hikes with her two dogs; minored in Art History at Stanford; Project Manager at a Bay Area startup.

Passionate about her job:● Loves the opportunity to work for one of her favorite companies.

Has concerns about upper management’s organization:● She didn’t receive feedback on her quarterly goals, despite the quarter

ending 5 weeks ago.

Is unsure about how to approach this concern:● She typically reaches out to her manager regarding concerns, but since her

company does not have an HR team she thought she would schedule a 1x1 with her manager.

● Her manager has been avoiding her meetings, continually rescheduling.

Persona Goals

● Wants to make the Senior role (both a pay and status bump)● Wants the confidence to speak up for herself and show that her work has

proven her dedication to the role.

Persona Name Persona Characteristics

Startup Sam In his early 20s; wears green Crocs to the office three days a week; dropped out of Carnegie Mellon a week into his 2nd semester; CEO and Co-Founder of a Silicon Valley startup.

Busy, busy, busy● Doesn’t have time to discuss new health plans with employees● Forgot to show the sexual harassment webinar he paid for because he

was flying to meet clients● Has 60 unread Slack messages from a team of 12

Hesitant about how to approach serious claims● His Director of Marketing came to him about a salary adjustment● His VP of Engineering said that she overheard the CFO make a

derogatory remark

Frustrated and concerned:● Due to a limited budget, he can’t hire an HR Generalist until mid next year

Persona Goals

● Wants to foster a fun and laid-back culture for his employees● Really wants to stay within the budget the VCs gave him● Wants his face on the cover of Forbes

Subscribe for personalized support

● Individual customers can subscribe for personalized advice via chat○ Monthly fees give unlimited access to HR Reps○ And unlimited Community posts

● Small businesses can subscribe to have their employees use the service○ Unbiased responses from HR experts○ In conjunction with HR experts, myhr.guru can work with

businesses to resolve disputes

Dedicated to helping you

● Other HR platforms include suites that try to incorporate all facets of HR: payroll, hiring, etc.

● myhr.guru is a simple solution that only wants to help you - the employee

● Dedicated to personal & professional development

1st employee-focused advice app

● With the growth of advice apps: conversational, emotional support, therapy, doctors

● myhr.guru will be the first to be employee focused

Identify Advocates● Identifying groups and organizations to gain support:

○ womenwhotech.com■ Nonprofit organization, to bring together talented and renowned

women breaking new ground in technology.○ startout.org

■ A Private Online Community To Fully Support the LGBTQ Entrepreneur

● Attend events:○ Sf17.techinclusion.co

■ Tech Inclusion is where the tech industry comes together to drive solutions to diversity and inclusion

Landing Page MVP

MVP● Before building all of the

features that would make this possible, I’ll need to show that there’s interest in the product itself.

● I’ve built a Proof-Of-Concept landing page for the product myhr.guru.

● http://myhr.guru

Features & Timeline

User Flow

Sign Up

Tutorial Screens1, 2, 3

App Launch

Sign In

ExpertsHome

Community

Account

Nav Bar

Ask Question

Question Flow 1, 2, 3 Payment

PaymentSuccess

View responses & Message Experts

Search Filter

Post Question

View Community Questions

View Profile

Experts

Expert Home:● Ask a question● Access open and closed

questions

Go through a question flow

Chat with your expert● Attach images, files

Pay flow

Community

Community Home screen● Search / Browse

○ Filter search results

● Ask the community a question

Post community questions● Like or reply to questions

View Profiles of experts or community members

OKRs & ThemesObjectives Key Results

Give employees access to create better workplace experiences

● 500 registered users● 2,000 downloads● MAU at 125

Develop trust by providing expert advice

● Bring on 10 HR experts from 3 states● Respond to 90% of all community posts● Grow paid subscriptions to 25% of

registered users● Resolve 95% of paid subscribers

personal questions

Build an active community with quality content

● Have 25% of users post or respond to community within first 7 days of sign-up

Theme 1 Streamline onboarding process

Theme 2 Award maximum value to paid subscribers

Theme 3 Optimize HR Expert experience

Product RoadmapThemes Q1 Q2 Q3 Q4

Streamline onboarding process

Award maximum value to paid subscribers

Optimize HR Expert experience

p0 (app) Sign up / sign in screen

p0 (app) My Account screen

p0 (app) Private chat between customer and HR expert

p0 (app) Ask an Expert a question screen

p1 (app) Edit profile bio

p0 (app) Community Screen

p1 (app) Community Question Screen

p1 (app) Community profile features (flare, badges, etc.)

p1 (app) Ask the community flow

p2 (app) Community profile screen (show flare, bio, credentials)

p0 (web) Sign in for experts

p0 (web) Private chat between HR expert and customer

p1 (web) Features to private chat (attachments, photos)

p1 (web) Edit profile bio

p3 (web) Pay Experts screen

p2 (app) Ask a question flow

p2 (app) Onboarding: fill out information about yourself

p3 (app) Open questions screen

p3 (app) Closed questions screen

p3 (app) Onboarding screen(s)

p3 (app) Add/change profile photo

p1 (app) Search Community

p3 (app) Contact Customer Support

Trello Board

Conclusion

Build the app that helps employees

● To create better experiences in the workplace

● More confident employees, means happier and more productive employees

● Build the app that fosters care

● Potential for employers to subscribe to the service

○ Inexpensive compared to hiring a full-time HR rep

Questions?

Resources

● Icons from Noun Project by:○ Tong Chalita○ Tereza Moravcova○ i cons○ Icon Depot○ Landan Lloyd○ Rajive○ Gregor Cresnar