Post on 30-May-2018
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Diagrammatic representation of distribution of respondents on the basis of
Nilgiris supermarket:
For Gender
Gender Respondents
In numbers In percentage
Male 60 60
Female 40 40
From the above table its inferred that out of the respondents who have opted for
Nilgiris supermarket 60% are male and 40% are female respondents.
Male income group
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Male income group Respondents
In numbers In percentage
Below Rs. 10000 Nil Nil
Rs. 10000 - Rs. 20000 68 68
Rs. 20000 Rs. 30000 32 32
More than Rs. 30000 Nil Nil
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From the above table its inferred that the male respondents who have opted for
Nilgiris super market 68% are in the income group of Rs.10, 000-20,000 and 32%
are in the income group of Rs.20, 000-30,000 and there are no respondents in the
income group of below Rs.10, 000 and more than Rs.30, 000
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Female income group
Female income group Respondents
In numbers In percentage
Below Rs. 10000 80 80
Rs. 10000 - Rs. 20000 20
20
Rs. 20000 Rs. 30000 Nil Nil
More than Rs. 30000 Nil Nil
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From the above table its inferred that the female respondents in Nilgiris super
market 80% are in the income group of below Rs.10,000 and 20% are in the
income group of Rs.10,000-20,000 and no respondents are in the income group of
Rs.20,000-30,000 and more than Rs.30,000
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Customer retention scheme:
Diagrammatic representation showing what makes the customer purchase often in
the super market:
Particulars Respondents (in percentage)
Quality 40
Products 60
Services Nil
Discount Nil
Others Nil
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From the above table its known that in Nilgiris super market the respondents
purchase often on the basis of quality are 40% and on products are 60% and on the
basis of services, discount and others are nil.
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Diagrammatic representation showing the retention techniques that the
customers like in the super market:
Particulars Respondents (in percentage)
Discounts 10
Offers 10
Variety products
80
Others nil
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From the above table its inferred that in Nilgiris super market the retention
techniques which are liked by the respondents are 80% in variety products and
10% in discounts and offers and nil in others.
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Factors influencing customers for repeated purchase:
For display of assortments:
Particulars Respondents (in percentage)
Yes 100
No 0
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From the above table its inferred that 100% of the respondents have accepted for
the display of assortments in Nilgiris super market
.
Chart for Spencers daily:
For gender
Gender Respondents
In numbers In percentage
Male 80 80
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Female 20 20
From the above table its inferred that out of the respondents who have opted for
spencers daily supermarket 80% are male and 20% are female respondents.
Male income group
Male income group Respondents
In numbers In percentage
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Below Rs. 10000 25 25
Rs. 10000 - Rs. 20000 0 0
Rs. 20000 Rs. 30000 50 50
More than Rs. 30000 25 25
From the above table its inferred that the male respondents who have opted for
spencers daily super market 25% are in the income group of below Rs.10, 000,
there are no respondents in the income group of Rs. 10000 - Rs. 20000 and 50%
are in the income group of Rs.20, 000-30,000 and 25% in the income group of
more than Rs.30, 000
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Female income group
Female income group Respondents
In numbers In percentage
Below Rs. 10000 30 30
Rs. 10000 - Rs. 20000 25 25
Rs. 20000 Rs. 30000 25 25
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More than Rs. 30000 0 0
From the above table its inferred that the female respondents in spencers daily
super market 30% are in the income group of below Rs.10,000 and 25% are in theincome group of Rs.10,000-20,000 and 25% are in the income group of Rs.20,000-
30,000 and there are no respondents in the income group of more than Rs.30,000
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Customer retention scheme:
Diagrammatic representation showing what makes the customer purchase
often in the super market:
Particulars Respondents (in percentage)
Quality 34
Products 50
Services 16
Discount 0
Others 0
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From the above table its known that in spencers daily super market the respondents
purchase often on the basis of quality are 34% and 50% on products and16% on
the basis of services and discount, others are nil.
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Diagrammatic representation showing the retention techniques that the
customers like in the super market:
Particulars Respondents (in percentage)
Discounts 34
Offers 34
Variety products 32
Others 0
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From the above table its inferred that in spencers daily super market the retention
techniques which are liked by the respondents are 34% on discounts, 34% on
offers, 32% in variety products and nil on others.
Factors influencing customers for repeated purchase:
For display of assortments:
Particulars Respondents (in percentage)
Yes 84
No 16
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From the above table its inferred that 84% of the respondents have accepted for
the display of assortments and 16% are in low acceptance level in spencers daily
super market
Charts for other super markets:
For gender
Gender Respondents
In numbers In percentage
Male 75 75
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Female 25 25
From the above table its inferred that out of the respondents who have opted for
other supermarkets 75% are male and 25% are female respondents.
Male income group
Male income group Respondents
In numbers In percentage
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Below Rs. 10000 67 67
Rs. 10000 - Rs. 20000 33 33
Rs. 20000 Rs. 30000 0 0
More than Rs. 30000 0 0
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From the above table its inferred that the male respondents who have opted for
other super markets 67% are in the income group of below Rs. 10000, 33% are in
the income group of Rs.10,000-20,000 and there are no respondents in the income
group of Rs. 20000 Rs. 30000 and more than Rs.30,000
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Female income group
Female income group Respondents
In numbers In percentage
Below Rs. 10000 40 40
Rs. 10000 - Rs. 20000 20 20
Rs. 20000 Rs. 30000 30 30
More than Rs. 30000 10 10
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From the above table its inferred that the female respondents in other super
markets 40% are in the income group of below Rs.10,000 and 20% are in the
income group of Rs.10,000-20,000 and 30% are in the income group of Rs. 20000
Rs. 30000and 10% are in the income group of more than Rs. 30000
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Customer retention scheme:
Diagrammatic representation showing what makes the customer purchase
often in the super market:
Particulars Respondents (in percentage)
Quality 80
Products 20
Services 0
Discount 0
Others 0
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From the above table its known that in other super markets the respondents
purchase often on the basis of quality are 80% and 20% on products and on the
basis of services, discount and others are nil.
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Diagrammatic representation showing the retention techniques that the
customers like in the super market:
Particulars Respondents (in percentage)
Discounts 0
Offers 20
Variety products 80
Others 0
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From the above table its inferred that in other super market the retention
techniques which are liked by the respondents are 80% in variety products, 20% on
offers, discounts and others are nil.
Factors influencing customers for repeated purchase:
For display of assortments
Particulars Respondents (in percentage)
Yes 100
No 0
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From the above table its inferred that 100% of the respondents have accepted for
the display of assortments in other super markets.
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Charts for margin free:
For gender
Gender Respondents
In numbers In percentage
Male 25 25
Female 75 75
From the above table its inferred that out of the respondents who have opted for
margin free supermarket 25% are male and 75% are female respondents.
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Male income group
Male income group Respondents
In numbers In percentage
Below Rs. 10000 0 0
Rs. 10000 - Rs. 20000 50 50
Rs. 20000 Rs. 30000 0 0
More than Rs. 30000 50 50
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From the above table its inferred that the male respondents who have opted for
margin free super market 50% are in the income group of Rs.10,000-20,000 and
50% are more than Rs. 30000 there are no respondents in the income group of
below Rs.10,000 and Rs. 20000 Rs. 30000.
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Female income group
Female income group Respondents
In numbers In percentage
Below Rs. 10000 0 0
Rs. 10000 - Rs. 20000 0 0
Rs. 20000 Rs. 30000 80 80
More than Rs. 30000 20 20
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From the above table its inferred that the female respondents in margin free supermarket 80% are in the income group of Rs.20,000-Rs.30,000 and 20% are in the
income group of more than Rs. 30000 and no respondents are in the income group
Below Rs.10000and Rs.10000 -Rs.20000
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Diagrammatic representation showing what makes the customer purchase
often in the super market:
Particulars Respondents (in percentage)
Quality 20
Products 80
Services 0
Discount 0
Others 0
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From the above table its known that in margin free super market the respondents
purchase often on the basis of quality are 20% and on products are 80% and on the
basis of services, discount and others are nil.
Diagrammatic representation showing the retention techniques that the
customers like in the super market:
Particulars Respondents (in percentage)
Discounts 25
Offers 0
Variety products 75
Others 0
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From the above table its inferred that in margin free super market the retention
techniques which are liked by the respondents are 75% in variety products and
25% in discounts and nil in offers and others.
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For reliance fresh:
Diagrammatic representation of distribution of respondents on the basis of
Gender
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Gender Respondents
In Numbers In percentage
Male 62 62
Female 38 38
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From the above table its inferred that out of the respondents who have opted for
reliance fresh supermarket 62% are male and 38% are female respondents.
Male income group
Male income group Respondents
In numbers In percentage
Below Rs. 10000 50 50
Rs. 10000 - Rs. 20000 34 34
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Rs. 20000 Rs. 30000 0 0
More than Rs. 30000 16 16
From the above table its inferred that the male respondents who have opted for
reliance fresh super market 50% are in the income group of Rs.10000, 34% are in
the income group of Rs.10,000-20,000 and 16% are in the income group of more
than Rs. 30000 and nil in Rs.20000 Rs. 30000.
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Female income group
Female income group Respondents
In numbers In percentage
Below Rs. 10000 25 25
Rs. 10000 - Rs. 20000 50 50
Rs. 20000 Rs. 30000 25 25
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More than Rs. 30000 0 0
From the above table its inferred that the female respondents in reliance fresh super
market 25% are in the income group of below Rs.10,000 and 50% are in the
income group of Rs.10,000-20,000 and 25% are in the income group of Rs. 20000
Rs. 30000 no respondents are in the income group of more than Rs.30,000.
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Customer retention scheme:
Diagrammatic representation showing what makes the customer purchase
often in the super market:
Particulars Respondents (in percentage)
Quality 80
Products 20
Services 0
Discount 0
Others 0
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From the above table its known that in reliance fresh super market the respondents
purchase often on the basis of quality are 80% and on products are 20% and on the
basis of services, discount and others are nil.
Diagrammatic representation showing the retention techniques that the
customers like in the super market:
Particulars Respondents (in percentage)
Discounts 10
Offers 10
Variety products 80
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Others 0
From the above table its inferred that in reliance fresh super market the retention
techniques which are liked by the respondents are 80% in variety products and
10% in discounts and 10 % in offers and nil in others
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For employees
Diagrammatic representation of distribution of respondents on the basis of
Gender
particulars Respondents
In numbers In percentage
Male 55 55
female 45 45
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From the above table its inferred that 55% are male employees and 45% are female
employees working in the mentioned super markets.
Diagrammatic representation of distribution of respondents on the basis of
income:
For male
Male income group Respondents
In numbers In percentage
Rs. 1000 Rs. 5000 55 55
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Rs. 5000 Rs. 7000 45 45
More than Rs 7000 Nil Nil
From the above table its inferred that the male respondents who are employees in
super market 55% are in the income group of Rs.1000-Rs. 5000 and 32% are in the
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income group of Rs.5000- Rs. 7000 and there are no respondents in the income
group more than Rs.7000
Female income group
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From the above table its inferred that the female employees in super market 78%
are in the income group of Rs. 1000 Rs. 5000 and 22% are in the income group
Female income group Respondents
In numbers In percentage
Rs. 1000 Rs. 5000 78 78
Rs. 5000 Rs. 7000 22 22
More than Rs. 7000 Nil Nil
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of Rs. 5000 Rs. 7000 and no respondents are in the income group of more than
Rs.7000
Diagrammatic representation of distribution of respondents on the basis of
employees perception which is most preferred to retain the customers:
Particulars Respondents (in percentage)
Politeness to customers 40
Friendliness to customers 35
Help to the customers 25
Welcoming with warmth Nil
Others Nil
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Diagrammatic representation showing responses on the basis of years of
experience:
For male:
Experience Respondents(in percentage)
1 year 3 years
82
3 years 5 years 18
More than 5 years Nil
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For female:
Experience Respondents(in percentage)
1 year 3 years 67
3 years 5 years 33
More than 5 years Nil
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Table showing responses on the basis of feedback forms provided to customers to
increase value of super markets:
Particulars Respondents (in percentage)
Yes 60
No 40
Diagrammatic representation showing responses on the basis of feedback forms
provided to customers to increase value of super markets:
Table showing responses on the basis of feedbacks left by the customers:
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Particulars Respondents (in percentage)
Yes 10
No 90
Diagrammatic representation showing responses on the basis of feedbacks left by
the customers:
Table showing responses on the basis of manager suggesting ideas to retain
customers:
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Particulars Respondents (in percentage)
Yes 20
No 80
Diagrammatic representation showing responses on the basis of managersuggesting ideas to retain customers:
Table showing responses on the basis of incentives provided to employees for
retaining the customers:
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Particulars Respondents (in percentage)
Yes 25
No 75
Diagrammatic representation showing responses on the basis of incentives
provided to employees for retaining the customers: