TYPEWRITER COMPANIES

PAY TELEPHONES

TRAVEL AGENCIES

PROPERTY/CASUALTY INSURANCE AGENTS

GAS STATION ATTENDANTS

TRADITIONAL STOCK BROKERS

We help companies make the changes they have to make

The World’s Leading Real Estate Advertising Agency &townsend

tomlin nicks wells

ADVERTISING, INC.

Our website is a powerful creative library for agents and companies

We publish the largest on-line magazine in real estate, 270,000 readers each month

More than 10,000of our advertisements

appear each month

10% of all listings in the U.S. are taken

using our strategies

39 of the top 100 agents in the U.S.

now use our services

More than 1,000 top companies use our

programs

&townsend

tomlin nicks wells

ADVERTISING, INC.The World’s Leading Real Estate Advertising Agency

Featured In

The Wall Street Journal

The Seattle Times

Real Estate Today

LORE Magazine

Advertising Age

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

For most agents a real estate office is not a building anymore

Nor is there is just one kind of real estate agent anymore

The solutions to the retention/recruiting dilemma begins by understanding an irrefutable cultural fact of life about this industry

X

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tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

When you look at things from the agent’s point of view…

“I’m not making money. I have bills I have to pay. Everything I am hearing says investing more money in my real estate career is stupid.”

I have to get out.

I have to quit spending so much money.

If I stay, I have to change.

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

“If so many of our agents are failing, and so many are quitting, does my company really have the answer?”

Maybe I should quit too.

But, I like the freedom selling real estate has always given me.

I don’t know what to do!

If your agents feel this way,most agents feel this way.

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tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

Some fairly easy conclusions to reach

Agents don’t want to leave real estate

Agent’s can not spend money they don’t have

Agent’s want cheaper alternatives

Agent’s do things their way

There is more opportunity than ever before if you have real solutions!

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

Our conclusions

Let people do what THEY want to do, not what YOU think they should do (you will not win this battle)

You have to offer something TRULY DIFFERENT

It has to work for THEM, if it’s going to work for YOU

If they want to work from home, help them do it right!

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

Our strategy is new, and new is important

80% Internet functioned l 20% Positioned Recruiting

Offer a NEW option that fits today’s agents… their fears, their problems, their likes, and their rationalizations

Introduce it over the internet (a risk-free environment)

Position it in an authentic and compatible way, letting them choose what they want to do

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

STEP ONE

Outbound Email Recruitingthat will impact every agent

in your market And do it on a regular basis

You email it to all agents

Email a NEW message to every agent in your

community once a month

This is called a “CLICK CARD”

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

STEP TWO

80% - 85% will CLICK BACK to your recruiting website

Some will respond instantly! Some will respond next time

Some will respond weeks later and some will never respond

Agents click to your landing page site

80-85% of all agents in your community see a fabulous NEW concept of yours without anyone making a phone call

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

STEP THREE

Those that are interested will come intothe office (not a lunch appointment)

You offer them the choices THEY want

You will present them with a menu ofPersonal Business Models

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

STEP FOUR

You have to offer them what they want,not what you want them to have.

You have to show them how it will work.

You have to give them something to support it.

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

Three Choices•New Agent Model•Traditional Agent Model•My Neighbor Model

Many will choose the My Neighbor Model

Some intending to, will choose a Traditional Model The My Neighbor Model needs

to work, we do that through strong neighbor-oriented tools

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

THE POINT IS…

When you give people more choices, you’ll have more people making them

When you give people what THEY want, rather than what YOU want them to have, they’ll buy in

MANAGING CHAOS

Quit trying to make people fit into your box

THE LEAST STRESSFUL WAY OF APPROACHING REAL ESTATE

Personal Business Model Menu

Outbound E-Postcards My Neighbor Recruiting Website

My Neighbor Personal Branding Tools

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

My Neighbor™Agent Marketing Software

Over 150 Ad Agency stunning marketing pieces to support the program

Fliers l Postcards l HangersAd Layouts l BrochuresFeature Fliers l Press Releases

Audio and Video TrainingTomlin/Nick On-Line Services

$595.00 To Participate$395.00 For Seniors (over 60)$45.00 a month to Tomlin/NicksWhatever split you negotiate

They move in and out of programs as they decide they can or want to.

They stay with your companyThey come to your companyThey work from home

Wide Area Potential

&townsend

tomlin nicks wells

ADVERTISING, INC.

&townsend

tomlin nicks wells

ADVERTISING, INC. The World’s Leading Real Estate Advertising Agency

If the office is no longer “the office”you can literally recruit any agent who is not homeless

Good agents all over your state are already working from home

They know real estate and need very little support

They don’t know how to market themselves

They are happy to pay someone who does

You can literally recruit hundreds of agents once you put a 21st century management system in place

LICENSE AGREEMENT

36 Month Agreement (Renewable at your option)

Exclusive Rights In Your Market

Customized Recruiting Website (Up in 72-hours)

All Agent Collateral Marketing Tools & Materials

Custom Personal Business Model Menu

Robust Support and Assistance

Exclusive Rights to our other products

Annual Program Upgrades

The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC.

LICENSE FEE

BASED ON YOUR POPULATION$ 6,250.00………………………… 0 – 10,000$ 12,500.00 ……………………..10,000 – 25,000$ 18,500.00 …………….….…. 25,000 – 100,000$ 24,500.00 …………………. 100,000 – 250,000

$45.00 Per Month Per My Neighbor AgentYou provide a central check due 10th of each month

Over 250,000 Population by Quote

Website changes/modifications $175.00 per hour

Existing Tomlin/Nicks Client Companies receive a 50% discount on this program

You keep the $595.00/$395.00 Annual FeeYou negotiate all commission splits

The World’s Leading Real Estate Advertising Agency

&townsend

tomlin nicks wells

ADVERTISING, INC.