My Fundraising Event

Was Cancelled, Now

What?

Adapting during COVID-19

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KIMBERLY SANBERG

Owner, Cairn Strategies

Pronouns: She/Her

I help nonprofits fundraise, engage

supporters, build awareness, and

achieve their goals with strategic

digital marketing and

communications, including social

media, website strategy, advertising,

and email.

GLEN FLADEBOE

Owner/Auctioneer, Fladeboe

Advancement

I partner with 300 nonprofits

annually to advise them on

mission-based strategies, virtual

events, and donor retention.

KALSEY BEACH

President, Do Good Events

Pronouns: She/Her

I am an expert in event planning

and fundraising. Do Good Events

is dedicated to capturing and

executing the vision of our client

through a personalized planning

approach. We enhance events

that cultivate community and

elevate brands through

partnership, expertise, and

innovation.

WE’RE A NONPROFIT ON A

MISSION TO USE TECHNOLOGY

TO BETTER SERVE THE WORLD.

NONPROFIT TECH

SERVICES:

• Managed IT Support

• Cloud Services

• Strategic Consulting

• Security & Compliance

• Data Support

• Machine Learning & AI

• Community Integrated

Design

NONPROFIT

EDUCATION &

TRAINING:

• Reports

• Consumer Guides

• Assessments

• Workbooks & Articles

• Online Training

• Free Webinars

WORKFORCE

DEVELOPMENT:

ITWorks & CXWorks: Free

IT and Customer

Experience training

programs

PunchCode:

12-week immersive

programming bootcamp

We do this by delivering tech services,

education, and training that help nonprofits

and communities thrive.

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AGENDA 1. Hosting an Effective Virtual Event: Tips, Tools &

Promotion

2. Beyond Events: Supplementing Fundraising Event

Revenue

3. Shaping an Effective Message in a Challenging Time

4. Q & A

HOSTING A VIRTUAL EVENT

QUESTIONS TO ASK

• Should we cancel or postpone our

event(s)?

• Is a virtual event right for us?

• Do we have the capacity to have a

successful virtual event?

• What technology do we need for a

virtual event?

REFRAMING YOUR EVENT

Walk or run

Silent auction

House Party

Gala

Virtual "race" w/ P2P fundraising

Online auction

Peer-to-peer fundraising

program

Live video conference

virtual dinner w/ ED update

TIPS FOR HOSTING

A VIRTUAL EVENT

• Make a plan

• Create instructions for

participants

• Enlist supporters to

spread the word

• Promote your event

• Test technology ahead of

time

• Follow up after

TOOLS FOR

VIRTUAL EVENTS

• Social media

• Video conferencing

• Peer-to-peer fundraising

• Online auction

• Text-to-Give

• Online fundraising

PROMOTING YOUR EVENT

BEYOND EVENTS

LEAN ON EXISTING

SUPPORTER RELATIONSHIPS

• Major donors

• Board members

• Volunteers

• Foundations

• Corporate sponsors

• What other relationships do you have?

USE DIGITAL & TRADITIONAL TOOLS

• Personal phone calls, letters, and emails

• Video conferences with major donor groups, board members, and one-on-one donor visits

• Facebook or Instagram Live events with updates, tips, and fundraising ask

• Short videos with tips or resources related to your mission

• Fundraising asks via social media and email

COVID-19 ONLINE FUNDRAISING

MESSAGING

UNDERSTAND WHERE YOUR

DONORS ARE

They're feeling:

• Scared

• Uncertain

• Worried

You can help them feel:

• Reassured

• Confident in your

leadership

• Hopeful

CRISIS COMMUNICATION TIPS

• Develop a plan

• Consider all communication through a COVID-19 lens

• Be honest

• Acknowledge that it's a scary time

• Emphasize the importance of your mission

• Create connection opportunities for supporters

• Communicate regularly

• Tell supporters what you're doing

USE TECHNOLOGY TO CONNECT & SHARE

NEXT STEPS

1. Determine whether a virtual event is right for you

2. Make a plan and promote your event

3. Think beyond events and engage existing donors

4. Develop a solid message that acknowledges challenges of COVID-19

5. Go fundraise!

QUESTIONS?

Join us for

Panel Q&A: Remote Work During (and Beyond) COVID-19

Thursday, April 2, 2020 3-4pm ET

Register today at bit.ly/TIPanelQA

TECHIMPACT.ORG

THANK YOU