Music Department

Plan, Financing, Budget(s),

Resources : Teaching, Learning &

Development Roadmap

Music Department : Out-Sourced,

Partner OR

Managed Services Solution

A complete solution

- or just take some of it –

for your School Music Department

Get a Music

Instrument into the

hands of every Child.

The Music Academy of

Music International.

Cost Drivers

Skill-Sets

Availability

Salary, Growth

40% Occupancy

Development

Stay, re-locate,

Commute, Food

High-Cost

Bulky

Availability

Re-use

IPR - Legal

Workbooks,

High-Cost

Availability

India-Relevant

Mandatory (eg. IB)

Established Syllabus

Formal Music Education

School(s) Competition

Syllabus

Curriculum

Lesson-Plans

Budgets

TCO-ROI

Repertoire

Orcehstration

Demand from School,

Children & Parents

Audience(s) & Local

Community

Rooms (x N)

AV + Projection

Stands etc.

Internet

Management Sheet-Music Instruments Infrastructure Teachers

+ Inflow

- Outflow

Priority

You &

Your School

INFRASTRUCTURE

We &

our Business

MANAGEMENT

Management

Sheet-Music Instruments

Infrastructure

Teachers

Why?

1. It’s not of main-stream importance to the school.

2. HOWEVER …it’s a huge intangible benefit … if done well.

Highly emotional-connect of Students & Parents.

3. The VALUED need of Bollywood is NOT the right Music

Education.

4. Can be expensive with high Cap.Ex., high Op.Ex., high

TCO (Total Cost of Ownership) and minimal ROI (Return

On Investment).

5. Difficult to get, motivate, scale, grow and retain Teachers.

6. The need is for TOO many teachers with ONLY 10%-25%

utilization capacity EACH.

What is Expensive?

1. Cap.Ex.

1. Multiple Class-rooms OR Large areas.

2. Variety range, quantity & size, cost of Music

Instruments.

3. Large-Display. Projection. Music Stands. Lighting.

Audio Systems.

2. Op.Ex.

1. Cost of many originals of Legal Sheet Music.

2. Maintenance of Music Instruments. Consumables.

3. Repair of Music Instruments.

4. Internet bandwidth.

5. Teachers. Teachers. Teachers.

Instrument Grouping

• Band

– Drum & Bugle (24 to 60)

– Bagpipe (24 to 60)

– Brass / Marching (24 to 60)

• Orchestra

– Strings (20 to 60+)

– Brass (20 to 60+)

– Woodwinds (20 to 60+)

– Rhythmic Percussion 4 to 10

• Other (as many individual ONLY).

– Piano.

– Classical Guitar(s)

– Electronic Keyboard(s)

– Drums. Drum Machine

– Electric. Acoustic. Rhythm. Lead. Bass.

– Mandolin. Banjo. Ukulele.

Instrument Sections (Grouping)

Age 3+ Age 5+

Age 7+

Age 9+ Age 11+ Age 11+

GROUPING

Piano

Harp

Bassoon

French Horn

Timpani

Double Bass Flute

Tuba

Euphonium

88-key piano

Cello Trumpet

Clarinet

Classical Guitar

Violin - Viola

Recorder

Orff Instruments

Instrument Funding …

• Outright Purchase (Open Market)

• Bulk or Individual Purchase (Dealer

Supported)

• Loan EMI. Hire-Purchase.

• FUTURE. Lease. etc.

Music Education

Goals, Extent, Scope, Methodology,

Genre(s). Focus etc.

Why are you (we) doing all this?

Music is an ‘essence’ of life

I/we are told to? Part of my job?

Essential part of Education?

Character Development?

Career? A part of the Arts?

Music to teach OTHER subjects.

Music Therapy.

More specifically …

1. Social-Community Give-back

– Want EVERYONE to learn to play an instrument. Sing. Educated,

Informed & Quality Music Appreciation while acknowledging Pop-

Culture-keyboard-drums-guitar.

2. Personal Challenge

– We want to be Educators. Challenge ourselves. Create. Perform.

3. Staying Profitable

– Cash IN must be higher than Cash OUT.

4. Academy Image

– We want to proud of and known. Our Brand.

5. Business Revenue

– We need annual volumes, growth & scale to stay ahead of Market,

Competition & Others.

The WHOLE Music Department

IB

Syllabus

IGCSE-Music

Syllabus

ABRMS Club

Extra-curriculur

Singing

Grade 8

Grade 7

Grade 6

Grade 5

Grade 4

Grade 3

Grade 2

Grade 1

IB

SL & HL

ALSO …

Related

to Class,

Age,

Ability,

Talent,

Practice,

Time,

Cost

Investme

nt etc.

Theory

Instrument(s)

• Brass

• Woodwinds

• Strings

• Percussion Pop. / Popular

• Guitar

• Keyboard

• Drums

Performance

1. Exams.

2. Band(s)

3. Orchestra

CAREER

1. Music

2. Arts

3. Theatre

Your Syllabus Options

1. IB. SL & HL

2. IGCSE. Music as an Elective / Subject.

3. UK ABRSM (or Trinity) Syllabus.

4. MI (Music International Grand Syllabus)

5. Your School(s) ‘Own’ Syllabus.

The IB Syllabus

Support to … ONLY

IB Description and Aims

1. enjoy lifelong engagement with the arts

2. become informed, reflective and critical

practitioners in the arts

3. understand the dynamic and changing nature of

the arts

4. explore and value the diversity of the arts across

time, place and cultures

5. express ideas with confidence and competence

6. develop perceptual and analytical skills

7. develop their knowledge and potential as

musicians, both personally and collaboratively.

IB Assessment #1 of 2

1. a broad and balanced, yet academically

demanding, programme of study

2. the development of critical-thinking and

reflective skills

3. the development of research skills

4. the development of independent learning skills

5. the development of intercultural understanding

6. a globally recognized university entrance

qualifications

IB Assessment #2 of 2

1. knowledge, understanding and perception of

music in relation to time, place and cultures

2. appropriate musical terminology to describe and

reflect their critical understanding of music

3. comparative analysis of music in relation to time,

place and cultures.

4. creative skills through exploration, control and

development of musical elements

5. performance skills through solo or group music

making

6. critical-thinking skills through reflective thought

IB Current Teacher Criteria

• Newly qualified Diploma IB may apply.

• IB experience preferred. (not mandatory)

• 2-years of experience?

• Diploma in IB not the only criteria …

• A level, AP level acceptable.

• ABRSM acceptable.

• International Teaching Experience ok.

• ONE teacher won’t do (for Music).

Current ‘Teacher’ gaps / short-falls … • Mis-matched Qualifications / Certifications.

• Mis-matched Experience.

• Primarily one-Instrument Certified.

– Known problems with Trinity & even ABRSM

– Not performers.

– Weak in Theory.

– Do not play more than ONE instrument.

• Creating Marching bands, Orchestras, Chorus are TOUGH

• Every musician cannot become a Teacher.

– (eg. A salesman cannot promoted to be a manager)

– Motivation. Finances. Incentive. Career-choice.

• Can’t teach

– A syllabus.

– A group. Mass Education.

– Children.

Quick-fix solutions for previous gaps

• Start teaching, get them certified.

• Mass Teaching Methodology.

• Large amount of “teaching-aids” for non-

strength areas.

• Other Instrument support.

• Syllabus based Class-Period specific,

minute-by-minute Lesson Plans.

• LEGAL Sheet-Music. Arrangements.

Transcriptions. Workbooks.

• Event-day “Players” support.

IB Syllabus Inputs & Support

• Help identify Teachers.

• Specialist inputs. Instrument-specific etc.

• Lesson plans. (SL & HL … PYP, MYP and DP)

• Workbooks, Materials.

• Teaching aids, presentations.

• myMI Subscription

– Personal License(s)

– Teacher Institution License

– myMI Library & Resources

– Sheet Music. Transcriptions. Arrangements

• Performance related Content, Resources etc.

• Repertoire Development. Genres. Styles.

IB Syllabus SL SL x 3 HL HL x 4

%age BU 1.5 hrs Week BU 1.5 hrs Week

Weeks 33 40

Total Hours 150 240

Annual per-year Lesson Plans 5 + 5 PYP 100 MYP 160

Practical

MP-0 Warmup 5 2 7 2 7

MP-1 Scales 10 5 14 3 14

MP-2 Exercises 35 16 47 12 47

MP-3 New Music 35 16 47 12 47

MP-4 Old Music 10 5 14 3 14

MP-9 Warmdown 5 2 7 2 7

Theory

MT-1 Music Perception & Analysis 50% 38% 34 135

- Study of Prescribed Work

- Study of Music Genre & Styles

- Musical Investigation

MT-3 Option A : Solo Performance 50% 31% 28 113

Performance Preparation x 2 per year

MT-4 Option B : Group Performance 50% N/A

Performance Preparation x 2 per year

MT-9 Option C : Composition 50% 31% 28 113

x 3 per year

India-IB focus (SL-PYP or HL-MYP)

Theory

MT-1 Music Perception & Analysis 50% 38% 34 135

- Study of Prescribed Work

- Study of Music Genre & Styles

- Musical Investigation

MT-3 Option A : Solo Performance 50% 31% 28 113

Performance Preparation x 2 per year

MT-4 Option B : Group Performance 50% N/A

Performance Preparation x 2 per year

MT-9 Option C : Composition 50% 31% 28 113

x 3 per year

Weeks 33 40

Total Hours 150 240

Annual per-year Lesson Plans 5 + 5 PYP 100 MYP 160

MI Teacher(s) Experience

1. Philippines

2. India.

3. UK, USA, France, Malaysia, Singapore, Japan ..

(Experience in what?)

4. Taught at Lawrence-Lovedale, Hebron, St.

Marks Music Academy, TISB, Baldwins, St.

Josephs.

5. Degree in Music.

6. ABRSM Qualified. 100’s of ABRSM & Trinity

Examination Appearances.

7. Total Performance Experience of 100+ years.

MI long-term & Master Plan (IB Group 6 really)

1.

Music

2.

Theatre

3.

Dance

4.

Film & TV

5.

Visual-Arts

1. MI Academy

2. MI Coaching Minstrels

3. MI Minstrels

4. MI Music Methodology

5. MI Instrument Consortium

A D E E

B A C B

D B B C

C C D A

E E A D

Other than IB Syllabus

The MI Syllabus Option

Partner Approach please!

IB

Syllabus

IGCSE-Music

Syllabus ABRMS

Extra curricular

In-House Out-Source

Singing

Grade 8

Grade 7

Grade 6

Grade 5

Grade 4

Grade 3

Grade 2

Grade 1

IB

SL & HL

ALSO …

Related

to Class,

Age,

Ability,

Talent,

Practice,

Time,

Cost

Investme

nt etc.

Theory

Instrument(s)

• Brass

• Woodwinds

• Strings

• Percussion Pop. / Popular

• Guitar

• Keyboard

• Drums

Performance

1. Exams.

2. Band(s)

3. Orchestra

CAREER

1. Music

2. Arts

3. Theatre

AGE based Learning Groups

• Grouping

Ages 3+

Ages 6 and 7

Ages 8 and 9

Ages 10 to 15

Ages 16 to 21

Age 21+

• Categories

Dance. Movement. Voice. Sing.

Orff Instruments.

Recorders.

Orchestra Instruments.

myMI : Age Group-Phases Targets

• Phase I

– School Education.

– K12 : Age 6 to Age 18

• Phase II

– Ages 18 to Ages 23-25

– Intern. Trainee. Ward.

– Specialist : Industry, Genre. Music-Theatre-Visual Arts

• Phase III

– Training of Trainers

– Refresher course

– Extension. Diversification. Growth.

Music Department : Concern(s)

1. Shortage of Teachers.

2. Mostly 1-on-1; difficulty of Group Training.

3. Need for MANY teachers for MANY instruments.

1. Woodwinds. Brass. Strings. Percussion. Piano. Classical Guitar.

2. Keyboard. Guitar. (The Bollywood Influence)

3. Voice. Classical, Folk, Choir, Chorus.

4. Teacher-Trainer Workshops

1. Feedback. Peer-Groups. Mentoring. Further Learning etc.

5. Meeting Syllabus requirements

1. IB. IGCSE. ABRSM. Trinity Guildhall. OWN

6. Availability of sheet-music, arrangements, transcriptions.

7. Cost of Instruments. Budget. Maintenance. Repair. Parts.

Consumables.

8. Student Motivation.

9. Support for Stakeholders. Board. Top-Management.

Music Department Administration

• People

Head of Department

Teacher(s)

Music Lab. Assistant

• Activity

Parent Handling. Music Counseling.

Decision(s). Instrument. Programme. Syllabus.

Fees Collection. Payments. Dept. Cash-flow. Accounting.

Attendance.

Procurement : Instrument, Sheet-Music, Consumables.

Class(es) Supervision.

Storage. Locks. Open-Close. Holiday Practice etc.

1-to-1 vs MASS Music Education

• The success of the BRITISH education is

the classroom. Syllabus. Leveling.

Structure. Grades and eventual standards

that allow MASS education – resulting in

lower costs & affordability.

• The failure of western classical music in

India is NOT doing this; but using a 1-to-1;

guru-sishya concept even for Trinity &

ABRSM; making money for them at the

cost of Music Education for the Student

Consumer in India

Change ‘Singing’ to ‘Music’ Periods

• Singing Classes 1 to 7.

– Gradual ‘music’ development starting with song.

Action songs. Dance & Movement.

• Introduction or Orff Instruments

– Class 1 to 3 (up to age 7)

• Introduction of Soprano Recorders

– Class 4 upward (age 8 to 11

– Treble Recorders & Ensemble Playing

• Other Introduction

– Basics of Music Notation. Harmony etc.

– Exposure to other Music Instruments.

Instrument(s) Options

1. PRIMARY Instrument (First)

– Recorder.

– Classical Guitar.

– Flute. Clarinet. (Oboe, Bassoon)

– Trumpet. (Trombone, Tuba, Euphonium)

– Violin. Cello. Viola.

– Piano.

– Orchestral Percussion & Rhythm.

– Voice Training.

2. SECONDARY Instrument (Second)

– Guitar. Acoustic. Lead. Bass. Folk

– Keyboard. Chord Organ. Play-by-ear.

– Saxophone.

– Drums.

The Balance of Music Genre Choice

• Western Classical

• Music Notation

• Harmony

• Huge Repertoire

• Written availability

• Recordings

A. International Popular Music

B. India : Carnatic

C. India : Hindustani

D. The pull of Bollywood

PRIMARY

SECONDARY

A. Annual Subscription

Music Department : Solution(s)

• The ‘BACKBONE’ is a real-time, online,

24x7x365 Annual Subscription of

reasonable, low bandwidth.

• Teaching Resources.

• Self-Learning Adult-Education Resources.

• Student & Children Support Resources.

• Not just 2 periods a week - ACCESS from

School. Home. On-holidays. More playing

will result in better students.

Lead Sheets Retail

Subscription

INSTITUTIONAL Subscription

Teaching

Resources

-1 (minus one)

REMOTE Self-Learning

Sheet Music

Individual Group(s) Collaboration

3-chord

Jazz Fakebook Kids

Resources

1. Guitar(s) 2. Keyboard 3. Drums-Percussion 4. Flute 5. Recorder 6. Voice-Singing 7. Bass (all types) 8. UNIQUE-OTHER 9. Brass 10. Woodwinds 11. Strings 12. Piano-Organ

One-Stop-Shop

Air-Tune

Player

100’s of 1000’s

Teacher Training 1. IB School Music Head 2. ABRSM P6/T6 + Certified 3. School Band & Music 4. myMI 3-chord Trainer 5. MI Lead-Sheet Jazz FB Trainer

Band Resources

- Big Band

- Marching / School

- Group(s)

Personalised

myMI login Home Page

http://themusicinternational.com

License Options

I. Personal

– Own personal use. Family. All in a household.

II. Private

– Private Teacher. Typically 6 to 20 students.

III.Institution

– Schools. Colleges. Music Schools. 2 to 10

teachers; 100 to 5000 students or more.

– Multiple locations. Multiple towns etc.

IV.Commercial

– Double-Branding. Sponsored. Any other.

Individual-Personal Benefits (A) 1. Save ‘pots’ of money.

2. Get books, methods I don’t get in Bookstores NOR on-line.

3. Learn top-line play. I have an Accompanist. 24 x 7 x 365

4. Tune-player. Practice Accompaniment. Song Learner.

5. Minus-one. -1. Karaoke. (It’s all the same ... I have it all).

6. Develop by-ear music playing.

7. Metronome. Tuner. Drum tracks and a variety of Virtual Tools.

8. Fresh & Relevant. I constantly get NEW sheet-music.

9. Improve my Sight-Reading and my Sight-Singing.

10. NOT JUST one class per-week NOR limited to just one hour.

11. Listening guidance. Music in your Lifestyle. Constant Stimulus to

Motivate me. Practice makes perfect.

12. Multi-faceted - Music is an Art-form - one of the Arts.

13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI.

14. Comprehensive resource(s) for Singing & Voice Training.

Institutional & Teacher Benefits (B)

1. Single-point, single-source of ALL music related

information, tools & resources.

2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas.

3. Teacher & Student(s) on the same Page. (literally).

Projection to a Class of 30-500. Read one-page sheet-

music together. Lyrics.

4. Other Instrument resources. (20+ instruments)

5. Piano / Organ / minus-one / Karaoke accompaniment

available for the Syllabus.

6. Time-multiplier. Allows student-self learning. In-class.

At-home. On-holidays.

Classroom Projection (C)

Resources & more resources

• Currently available ALL-in-one ONLINE

Subscription for self-service STUDENT.

• Teacher has access to all the above + Personalised

Student Information.

• Off-line HUGE library of music CD’s, opera,

broadway musicals.

• OPEN SOURCE++ repository of sheet-music.

Songs etc.

• Custom : Arrangement, transcriptions on request.

• Instrument Solutions : Buy. Repair. Consumables.

Maintenance. Loans. Lease. Hire-purchase etc.

Annual Subscription(s) • Type

» Retail » Institution

• Scope » Self-Service. Self-Learning. Reference. » Teacher, Teaching Aids & Resources. » Group Playing (with Projection) » Sheet Music » Minus One (-1) Tracks » Air Tracks for Accompaniment Learning. 3-chord etc.

– Voice & Instruments » Orchestra » Voice » Modern.

• Teacher Training – IB Syllabus Trained – ABRMS 6P, 6T & Certified Trainers – MI 3-Chord Trainers – Blues, Jazz, Realbook, Fakebook Trainers. – School Music & Band Teachers

B. Teacher Training

CoachingMinstrels

Teacher Training

• Category A

– Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s)

• Category B

– Voice / Instrument Specialists. Professional & Career in Music.

– Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+

• Category C

– Less than Grade 5. Professional Career Seeker

– General Music Teaching.

– Adequate. Competent.

• Category D

– Adult 21+ Senior Student. Teacher Trainee. Amateur

– Not Certified / Qualified. Performing Musician

– Adequate Teaching Ability

• Category E

– Music Lab. Assistant

– Supervisory. Adequate Communication Skills.

– TRAINEE

Teacher (Instrument) Grouping 1. Theory

Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more

2. Vocal Voice : Choir, Chorus & Individual

3. Piano Piano. Organ. (ABRSM Exams)

Keyboard (Trinity & better)

4. Guitar Classical Guitar (ABRSM)

Acoustic (Folk).

Electric. Lead. Bass. Rhythm.

5. Strings Violin. Viola. Cello. Double Bass.

6. Brass, Woodwinds etc. Brass. Trumpet, Cornet, Tuba, Horn, Euphonium.

Single Reed. Clarinet, Saxophone.

Double Reed. Oboe, Bassoon.

Concert Flute

7. Recorder(s) Age – 10. Group. Ensemble.

Age +9. SATB. Ensemble. Group. Orchestra.

8. Rhythm Percussion Age -10. Group. Ensemble. Orff. Kodaly.

Drums. Cymbals. Orchestral Percussion.

Trainer Training

• Finishing School

– Teaching Skills.

– Use of OUR myMI Teaching Resources.

• Music Growth

– Assessment & Feedback on current.

– Addition Instrument Learning

– Wider knowledge. More Listening.

– Lectures. Workshops. Seminars

• Certification & Qualification

– ABRSM. IB. University and/or OTHER.

Teacher(s) Training Schedule

Months ---------------------------------->

1 2 3 4 5 6 7 8 9 10 11 12

1 Communication Soft Skills

2 Music Theory

3 Voice Development

4 Teaching Aids Usage

5 Practical Muscianship

- Main Instrument

- Second Instrument

- OTHER mandatory Instruments

7 Performance Opportunities

MI Rostering : 2/5+(10,15,25 to 100) School ---> A B C D E

a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time

FROM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM

TO 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM

V Teacher

ONE MON TUE WED THU FRII

TWO TUE WED THU FIR MON

THREE WED THU FRI MON TUE

FOUR THU FIR MON TUE WED

FIVE FRI MON TUE WED THU

SIX MON TUE WED THU FRII

SEVEN TUE WED THU FIR MON

EIGHT WED THU FRI MON TUE

NINE THU FIR MON TUE WED

TEN FRI MON TUE WED THU

ONE Classical Guitar

TWO Concert Flute, Recorder

THREE Brass Instruments

FOUR IB HL, IGCSE Music Elective, Exams. Theory

FIVE Piano

SIX Other Instruments

SEVEN Recorders : S,A,T & B

EIGHT Voice & Singing

NINE Pop. Keyboard

TEN Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.

The Music Teacher(s) Conundrum 1. Minimum acceptable Qualification & Certification.

2. Each Instrument is a specialisation. (There are easily 20+)

3. Mult-faceted Teachers are VERY difficult to come by and

expensive.

4. Good Performers are mostly NOT good Teachers. A good

Teacher is a good Coach.

5. Teaching skills; student-personalisation; using resources;

communications; creating materials is a life-long, full-time

discipline.

6. MUST BE good with Children. Like-it.

7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; In-

School or OTHER.

8. Teacher(s) Assessment. Feedback. Improvement. Growth.

A. Music International People Support

• Top-Management, Key-Staff Involved

– Casper. Sudhakar. Lazar. Leslie. Timothy & many

others.

• Time-on-the-ground.

– Minimum ½ day a week with Teachers

– Also with Talented, Advanced Students.

• Training of Trainers. Mentoring.

• Staff Augmentation. TEMP staffing etc.

• Development of NEW Departments

– Marching Band. School Orechetra.

– Orff Instruments. Recorders.

– School Chorus.

B. Teacher(s) / Trainer(s) Support

• Assessment

– NOT Negative. Positive AUDIT

– Music related. Needs. Concerns. Gaps. Targets. Resources.

– Teaching related. Needs. Concerns. Gaps. Targets.

– Teacher Satisfaction Survey(s).

– School(s) Satisfaction Survey(s).

– Parent(s) Satisfaction Survey(s)

– Student(s) Satisfaction Survey(s)

• ACTION

– Primarily through Music myMI Subscription

– Feedback, Suggestions, Ideas, Communication, Newsletter to

ALL Stakeholders.

– Meetings. Classes. Workshops.

– 1-to-1 Counselling.

C. Infrastructure Facilitation

• Instrument Supply

– SoundGlitz. Yamaha (Lazar). Shiva Musicals.

Reynolds.

• Consumables Supply

– Strings. Rosin. Pads. Oils etc.

• Instrument Repairs

– We ourselves + best BANGALORE possible technicians

instrument wise.

• Institutions

– St. Marks Music Academy

– Max Mueller. Alliance Francais. British Council.

– Several Private Institutes

D. Music International Music Support

• PRIMARILY myMI

– Annual Subscription. RETAIL & INSTITUTE

• Programme oriented

– Events. Groups. Orchestra. Bands

– Workshops.

– Certification Assistance.

• Music that is relevant

– Classical. Traditional. The good

– Contemporary. Relevant. NOT bad, NOR ugly.

• BULK Instrument, Resources BUYING.

• As-needed Materials, Resources.

E. Retainer (if confused, can’t decide)

• Music International on a monthly RETAINER …

purely ADVISORY

– Assumes about 3 to 8 Music Teachers

– 50+ serious Music Students. (upto 300)

– Example FEE Rs. 1 L / month

• Deliverables

– 3 myMI PERSONAL/PRIVATE License logins.

– At least ONE Senior visit/audit to School per month.

– Phone availability of Subject Experts (as needed).

– Monthly Mailers/Newsletters to Teachers.

– Music Staff Recruitment / Interview / Background

Check.

The 10,000 hours to be a pro. at age 23 Weekly …..

Age Grade TAUGHT SELF Month Annual

7 1 2 2 8 104

8 2 2 4 16 208

9 3 2 6 24 312

10 4 2 7 28 364

11 5 1 7 28 364

12 6 1 9 36 468

13 7 1 9 36 468

14 8 1 9 36 468

15 9 1 9 36 468

16 10 1 12 48 624

17 11 1 12 48 624

18 12 1 12 48 624

19 Grad 1 6 18 72 936

20 Grad 2 6 18 72 936

21 Grad 3 6 18 72 936

22 PG 1 6 24 96 1248

23 PG 2 6 24 96 1248

TOTAL 10400

Careers in The Creative Industry(ies)

1. Advertising

2. Architecture

3. Art

4. Crafts

5. Design

6. Fashion

7. Film

8. Food

9. Games ONLINE

10. Gaming & Apps.

11.Gaming Consoles

12.Music

13.Performing Arts

14.Publishing

15.Radio & FM

16.R&D

17.Software

18.Toys & Board Games

19.TV

20.Writing

Careers in Music 1 Performer Play an instrument to a certain level of competence.

2 Vocalist Sing. Specialise in a genre, voice range, language etc.

3 Instrument maker The best instruments even today are handmade.

4 Repair of Instruments Repair of instruments requires enormous expertise.

5 Instrument Tuning Tuning a piano or an organ is not for everyone.

6 Composer Create music for any purpose. Lyrics. Song-writing.

7 Conductor Conduct a group of musicians.

8 Songwriter - Lyricist Create words for songs.

9 Music Transcription Arrange music. Transcribe from one set of instruments to another set of instruments.

10 Music Teacher Teach music.

11 Music Examiner Assessment. Examination. Certification. Qualifying the musical ability and talent of People.

12 Music Therapy Use music to help people with clinical or psychological problems.

13 Event Management Manage Events related to Music.

14 Music Direction Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music.

15 Music Critique Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc.

16 Compere, DJ Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events.

17 Recording Engineer Capture live performances for stored later playback.

18 Music Appreciation An informed connoisseur of music

19 Audiophile Sound and music for what it is. Recording appreciation.

20 Digital Music A whole new generation that includes MP3, iPod, Itunes etc.

21 Soundtrack Music 90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc.

22 Music Historian Music Library. Instrument archive. Curator of Music

23 Marketing Sales The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities

24 Music Legality Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings

etc.

25 Music for Dance Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque,

Waltz, Chaconne, Ballet to name a few.

26 Music for Opera Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc.

27 Sacred Music Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to

your local language.

28 Pocket Money After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.

Economics of Group LEARNING

• Not just 30 with 6+ Teachers.

• Immediate Target of 120

• Then 300

• Then 1000+

The Economics

• Current & not-viable

– 30-50 students paying Rs. 500/- per hour =

monthly inflow of 100,000/- per month. You

can’t run a Quality Music Department with that.

• Potential & viable

– Assuming 1000+ school; get 300 music-

students to pay for QUALITY music classes at

Rs. 2,000/- per month = Rs. 6,00,000/-.

Infrastructure+Resources+Class+Home+Own

Learning = Some QUALITY from the music

department.

Ideas to ENSURE mass music education

• TEACHERS

– Clear Individual Job Description. Job Expectations etc.

– Assessment of Musically Challenged Music Teachers.

– Teacher Training OR Teacher Learning (Group Methods)

– Feedback. Correction action. Learning Diary.

• RESOURCES

– Mass resources. Projection. Cost-spreads over several.

– Group. Ensemble. Band. Class. Choir. Chorus Learning

Methods.

• PERFORMANCE

– 200+ Orchestra and 1000+ Choir / Chorus.

– Group & Ensemble Examinations & Certification.

“Mass Music Education”

1. Singing. Chorus. Choir.

2. Recorder Orchestra.

3. Rhythm & Percussion Orchestra.

4. Marching Bands. Brass. Bugle. Bagpipe.

5. String Orchestra.

6. Classical Guitar Orchestra.

7. Dance. Calisthenics. Choreography.

Numbers from YOUR side

• Compulsory : 400+ Whole schools such as

Elementary, Primary – singing class / music

class.

• Optional : 100+ Whole school such as IB

(SL or HL) syllabus.

Grouping & Pricing Strategy

Cost

CAT-A HL Music Family Focus Career Option Affordability Talented

CAT-B SL Music

CAT-C Grade 5+

CAT-D Grade 1-5

CAT-E Hobby Casual Pop Visibility

300/- 5,000/- per month 5,00/- 1,00/- 2,00/-

35-piece Marching Band

Orchestra

&

Chorus

Presentation to Schools

(pan-India 2014) © Casper Abraham, 2010 Founder & CEO casper@themusicinternational.com +91 98450 61870 Sudhakar Doraiswamy Academy Head sudhakar@themusicinternational.com +91 99009 94960

Music International

Bangalore INDIA

Website : http://themusicinternational.com

Your Driver on a Journey of Music

© Casper Abraham, 2012 Music International Bangalore INDIA http://themusicinternational.com Email : casper@themusicinternational.com Mobile : +91 98450 61870