Post on 04-Jul-2020
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30/05/2013
Multiscreen & OTT
30/05/2013 2 © Vip
30/05/2013
Few words about Vipnet > Launch of commercial
operations July 1999 > The leading innovator on the
Croatian telecommunications market
> Owner of B.net, the largest
Croatian cable operator (from August, 2011)
> Part of Telekom Austria Group
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30/05/2013 3 © Vip
30/05/2013 Dodatni elementi i Str
Vision We are customer’s first choice in communication! Mission We enrich peoples´ lives by delivering outstanding multiscreen customer experience and enabling them to communicate anywhere, anytime
30/05/2013 4 © Vip
5 Stages of Pay TV
Analog TV
Digital TV
Visual resolution – Rise of HD
Interactivity – VOD & time shift
functionalities
TV meets BB
Show and get paid
Channel differentiation - broad portfolio of 'special interest' content to serve different niches
Dedicated HD channels especially on priority genres (sports, movies etc.)
Changing customers habits
Anytime, anywhere Content rights alignment, attempt to follow the customer across all devices
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30/05/2013 5 © Vip
CABLE TV IPTV
SATELLITE TV
OVER THE TOP
Most successful operators offer services on multiple access platforms – DTH, cable/IPTV and OTT. Each is one more way to reach subscribers
Ultimate path -> Developing 360-Degrees solutions with same UE
30/05/2013 6 © Vip
Bnet & Vipnet OTT service
Bnet > 13.10.2011. B.net OTT launched – promo period > 1.3.2012. commercial launch of OTT service for iOS and Android Vipnet > May 2012 - commercial launch for Android
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30/05/2013 9 © Vip
Mobility and Content
Usage by hour across the day by device - for 28 July to 9 Aug 2012
During Olympic games > PC usage maxes out during the week at
lunchtime and during mid-afternoon
peak Team GB moments
> Mobile takes over around 6pm as
people leave the office but still want to
keep up to date with the latest action
> Tablet usage reaches a peak at around
9pm: people using them as a second
screen experience as they watch the
Games on their TVs, and also as they
continue to watch in bed Source: www.bbc.co.uk
30/05/2013 10 © Vip
Change of behavior while watching TV
> While watching TV, consumers now immediately express thougths online via social networks
> The opportunity for networks and advertisers is huge; they can not only provide relevant, interesting content that keeps viewers engaged, but also grow relationships that are driven by the consumers’ stated needs, wants, and interests
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30/05/2013 11 © Vip
While sitting in front of TV, more than 60% of us have 2nd screen
in our hands, whether a smartphone, tablet or PC/laptop
Number of screens per person in years:
2000 = 1.7 2005 = 2.6 2011 = 3.6
Customer Needs Multi-Screen - Tehnology is there, how to monetize is question
§ ‘Most of broadcasting is in living room'
§ 20% of people with a mobile use it to watch tv content away from home
§ whey we get to screens changes and with it consumption is different
30/05/2013 12 © Vip
> Is there one? Is multiscreen enough? What is the right path?
> How to avoid becoming pipe provider? > Is the same threat for incumbent pay TV providers (cable providers) and
for new coming pay TV providers Telco's? > What are telecoms advantages Vs. OTT players
> Global and local OTT operators are here to stay and grow > They came with latest technology and immediately on multiple screens/
devices
New threats - OTT Players vs. Cable / Telco Operators
FACT
QUESTION
SOLUTION
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30/05/2013 13 © Vip
Multiscreen TV apps
Double use of OTT
> Expand to multiscreen/ of existing users > Pure OTT - could be used to non access
line customers (mid term ability)
Multiscreen is mandatory offer for modern user
Telecoms advantages Vs. OTT ( utilize customer relationship and protect customer base)
Trusted relation
service on: - iOS -
Android – web available in
OTT is seen as complementary service
> If you are a pay TV operator and not providing your service on tablets and phones, you will soon find yourself out of the game
> Tablets are becoming second TV screen
Billing Connected home story
Ability to invest
CPE at place
Full commun.
Offer (bundels)
Customer service
30/05/2013 14 © Vip
> Free content is just one click away
> Legislation does not keep the pace with technical innovation
> Solving good or flat tariffs with mobile operators (growing need for speeds, grow ARPU…LTE options)
> WI-Fi strategy ? Most of video is watched over WI-FI. Hot spots and offload strategy is needed
Issues to Face
> Generally size is a key factor in the any content game (including OTT), as only the biggest players on a local and/or global basis can maintain power in content negotiations over the long run – right mixture of rights and partnership is right answer – local is key for us!
Clearing content rights
Mobile operators tariffs Piracy/ legislation
> Usually small volumes are issue for business plans but in global OTT world this is opportunity duo to small local languages and importance local content
OTT video services by unbundles provide pay TV a non-linear TV experience – one of our strengths is exactly opposite - that bundle that gives everything to customer
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30/05/2013 15 © Vip
Bring Commodity to your Customers
ü
ü
ü
> Develop own 360 solutions (cover all important platforms)
> Content is a king! How to fight big ones - local and localized content is important
> Partner with others (mainly local) and customize it to your platform to bring same look and field (HBO GO, OYO, … )
It takes few things
Keep control over remote control! Bring it all to your customers and provide them same customer experience wherever they are and whichever device they want
Remember -Today it is new sexy stuff but tomorrow is already here and this is standard commodity
30/05/2013 16 © Vip
Thank you