Post on 27-Jan-2015
description
MULTIPLAYER UX DESIGN
Marcin Treder@marcintreder@uxpin
Speech of IA Summit Warsaw 2012
John Stockton was an UX Designer of Utah Jazz.
WWW.UXPIN.COM - THE UX DESIGN APP
He made his teammates better.
WWW.UXPIN.COM - THE UX DESIGN APP
Photo by Kevin.Ward
AND THEY MADE QUITE A PRODUCT
[MULTIPLAYER] [UX DESIGN]
[MULTIPLAYER] [UX DESIGN]
[MULTIPLAYER] [UX DESIGN]What UX Designers do?
[MULTIPLAYER] [UX DESIGN]
?
What UX Designers do?
[MULTIPLAYER] [UX DESIGN]
?
What UX Designers do?
[MULTIPLAYER] [UX DESIGN]
{♥What UX Designers do?
[MULTIPLAYER] [UX DESIGN]
{♥Holistic approach may lead to serious growth
[MULTIPLAYER] [UX DESIGN]
PRODUCTS!
What UX Designers do?
[MULTIPLAYER] [UX DESIGN]
PRODUCTS!
What UX Designers do?
$♥
Business Goals
Change in users behavior(seduction!)
I’m not a
WIREFRAMER
UX DESIGN does not equal WIREFRAMING
WHAT’S REALLY IMPORTANT?For You in UX Design
DESIGNING GREAT PRODUCTS Thanks to knowledge
about human mind
DESIGNING GREAT PRODUCTS Thanks to knowledge
about human mind
That’s my UX
UX = PRODUCT DEVELOPMENT?
So...
YES
Photo by Cristian V. WWW.UXPIN.COM - THE UX DESIGN APP
MULTIPLAYER?What about...
Together we’re giant
THEY DON’T ACCEPT SINGLE-FOUNDER STARTUPS
[source: TechCoctail http://techcocktail.com/500-startups-2012-01]
THEY DON’T ACCEPT SINGLE-FOUNDER STARTUPS
GREAT PRODUCTSNEED GREAT TEAMS
* MIND and COGNITIVE SYSTEM
* BEHAVIOR ANALYSIS
* INFORMATION ARCHITECTURE
* HCI* DESIGN
UX DESIGNER the rest of THE TEAM
UX DESIGNERS PROVIDE VALUE
} Unique knowledge
DESIGNER NEVER LEAVES THE PROJECT
Golden Rule
2010Tough Project
2010Tough Project
`
2010Tough Project
Complete redesign just before the IPO
In a dev-centered company that hated UX
THIS IS HOW I FELT
ONE SOLUTIONThe only hope
MULTIPLAYER UX
MULTIPLAYER UXWe did everything together
WE DID EVERYTHING TOGETHERUnited team.
* BENCHMARKING
* COGNITIVE WALK THROUGH
* HEURISTICS
* USABILITY TESTING
} UX, Devs, PMs, Accountants...
PAPER PROTOTYPING
PAPER PROTOTYPING REDESIGNED
PAPER PROTOTYPING REDESIGNED
RESULT?
+ XX % Conversion Rate
+ XX % Conversion Rate
Double Digit Growth
2010Not that tough after all
Together we’re giant
2010Even tougher project
2010Even tougher project
That’s the year we’ve started to think about UXPin
COULDN’T DO THAT ALONE
COULDN’T DO THAT ALONETogether we’re giant
THE UX DESIGN APP
THE UX DESIGN APP
MULTIPLAYERFollow the rules of
MULTIPLAYERFollow the rules of
MULTIPLAYERFollow the rules of
* ASAP
* CONSTANT
* ANTI-EGOISM
WE’RE NOT ALONEMultiplayer UX Design heroes
”Intense and continues collaboration is core to the game
/Anders Ramsey
There’s no other way
UX DESIGN APP - WWW.UXPIN.COM
THE UX DESIGN APP
Click here to join 14 day free trial
WWW.UXPIN.COM - THE UX DESIGN APP
Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).