Post on 02-Aug-2020
MTR Digital Advertising
Rate Card No. 6
(Effective from 1 January 2013)
(Updated as of 19 August 2013)
1
Introduction 2
MTR TV
MTR TV Network 3 – 4
MTR TV Hot Spot 5
Concourse TV Network 6
TV Ring 7
MTR Digital Panel
Digital Panel Network 8 – 10
Info-service Sponsorship
MTR TV Network 11
Digital Panel Network 12
Important Notes
Digital Media 13
Terms & Conditions
General 14 – 17
Digital Media 18
Advertisement Content 19 – 20
Booking Calendar 21 – 22
Contents
2
JCDecaux Digital Vision manages the advertising sales concession
and drives the development for MTR digital media products including
MTR TV Network, MTR TV Hot Spot, Concourse TV Network, TV Ring
and Digital Panel Network.
•MTR TV Network covers trackside at a total of 26 MTR stations through 105
units of 103” HD Plasma TV
•MTR TV Hot Spot provides single advertiser with exclusive media of a
trackside 103” HD Plasma TV at select MTR stations
•Concourse TV Network covers 51 HD LCD TV with optimal coverage of mass
audiences
•TV Ring strategically located at the concourse waiting area at 4 high traffic
stations generates high awareness among receptive audiences
•Digital Panel Network is a network product for mass coverage with creative
flexibility for dynamic and multi-visual impact
•The system operation of all the advertising formats stated above refers to 19
hours daily
With the competitive edge of digital technology, MTR Digital
Advertising not only offers an innovative image to your brands, but also
high creative flexibility to enhance ad message delivery with impactful
motion and sound effect.
Introduction
3
MTR TV
MTR TV Network
A high impact out-of-home TV network
covers trackside
•Mass coverage – 105 Trackside 103” HD Plasma TVs in 26
key stations
•Prime locations with high visibility and awareness
•Proven high reach & frequency building excellent brand and
message recall
•A targeted reach to quality audience close to the point-of-
sales
•A variety of broadcasting options for commercial duration,
content and advertising frequency
•Excellent audio and visual impact for effective message
delivery
MTR TV Network
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view the video!
4
MTR TV
MTR TV Network
MTR TV Network Location Map
Product Features
• 105 units of 103” HD Plasma TVs
• Located on 44 highest traffic tracks in 26 key MTR stations
(in an average of 2-3 units on each track)
MTR TV Network
Entitlement per Unit: 16 spots x 105 display units within a day
• 15% Agency Commission inclusive
• Minimum booking unit: 1 unit
• Commencement: Daily
Spot Duration Unit Rate (HK$)
30-sec 60,000
25-sec 54,000
20-sec 48,000
15-sec 36,000
10-sec 24,000
5-sec 18,000
5
MTR TV
MTR TV Hot Spot
MTR TV Hot Spot
Product Features
• Exclusive media for a single advertiser on a trackside 103” Plasma TV
• Provide a domination impact to maximize visibility and awareness
• Recommend 5 MTR TV Hot Spot locations:
MTR TV Hot Spot
• 15% Agency Commission inclusive
• Minimum booking period: 1 day (booking at 7+ consecutive days entitles a non-pre-emptable status)
• Commencement: Daily
Gross Rate / Location / Day (HK$)
88,000
• Admiralty
• Causeway Bay
• Tsim Sha Tsui
• Kowloon Tong
• Mong Kok
6
MTR TV
Concourse TV Network
Product Features
• 51 units of 42” HD LCD TVs located in key entrances of 48 MTR stations
• Prime locations with high visibility and awareness
• Proven high reach & frequency building excellent brand and message recall
• A targeted reach to quality audience close to the point-of-sales
• A variety of broadcasting options for commercial duration, content and advertising frequency
• Excellent audio and visual impact for effective message delivery
Concourse TV Network
Entitlement per Unit: 16 spots x 51 display units within a day
• 15% Agency Commission inclusive
• Minimum booking unit: 1 unit
• Commencement: Daily
Spot Duration Unit Rate (HK$)
30-sec 10,000
25-sec 9,000
20-sec 8,000
15-sec 6,000
10-sec 4,000
5-sec 3,000
Concourse TV Network
7
MTR TV
TV Ring
Product Features
• Combining of 5 units of LCD TV in centre per set
• Strategically located at the concourse area of high traffic MTR stations for advertiser’s selection:
TV Ring
Entitlement per Unit: 16 spots x 5 TV display units in a Ring within a day
• 15% Agency Commission inclusive
• Minimum booking unit: 1 unit
• Commencement: Daily
• All bookings are subject to pre-emption by domination
Spot Duration Unit Rate (HK$)
30-sec 3,400
25-sec 3,060
20-sec 2,720
15-sec 2,040
10-sec 1,360
5-sec 1,020
• Causeway Bay
• Central
• Tsim Sha Tsui
• Mong Kok
TV Ring
8
MTR Digital Panel
Digital Panel Network
Digital Panel Network
A Network Product for Mass Coverage with
Creative Flexibility for Dynamic and
Multi-Visual Impact
•Innovative & Progressive Brand Image – offers creative
possibilities and a modern image
•High Creative Flexibility – twin displays to showcase
product features
•High Impact – large digital displays with motion in a captive
environment
•Right Message at the Right Time – allows creative rotation
at different times of day
•High Reach to a Quality Audience – mass coverage at 10
high traffic stations
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view the video!
9
MTR Digital Panel
Digital Panel Network
Digital Panel Network
Product Features
• 60 pairs of HD Plasma Panel located in 10 high traffic stations
• Giant 65” panel in pairs to display animated images enhancing impact
• Accommodates animated ads, rotation of multiple visuals and image-flow execution
• Synchronization by site (in pairs)
• Flexible to run 3 different creative executions per day
10
MTR Digital Panel
Digital Panel Network
Digital Panel Network
Entitlement per Unit: 16 spots x 60 pairs Digital Panel within a day
• 15% Agency Commission inclusive
• Commencement: Daily
Location Spot Duration Unit Rate (HK$)
• Admiralty
• Causeway Bay
• Central
• Wan Chai
• Taikoo
• Tsim Sha Tsui
• Mongkok
• Prince Edward
• Kowloon Tong
• Kwun Tong
10-sec 3,750
Digital Panel Network Location Map
Info-service Sponsorship – MTR TV Network
• 15% Agency Commission inclusive
• Production cost inclusive
• Advertiser is entitled to free production of one creative version for booking of every 13 weeks
• Product Exclusivity: Single advertiser only for each infomercial in the same period
• Commencement: Daily
• Option to renew: Renewal should be made 8 weeks prior to the last display date of the contractual period
11
Info-service Sponsorship - MTR TV Network
MTR TV Network
Info-service Sponsorship
Weather Forecast / Time Check / UV Index / Air Pollution Index
Format MTR TV Network
Duration of Segment 10-sec Info-service
Frequency per loop per day 2 Segments (32x segments daily)
Total no. of segments 182 364 728
No. of Week 13 Weeks 26 Weeks 52 Weeks
Gross Rate/ Week (HK$) 4,368,000 8,736,000 17,472,000
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view the video!
Info-service Sponsorship – Digital Panel Network
• 15% Agency Commission inclusive
• Production cost inclusive
• Advertiser is entitled to free production of one creative version for booking of every 13 weeks
• Product Exclusivity: Single advertiser only for each infomercial in the same period
• Commencement: Daily
• Option to renew: Renewal should be made 8 weeks prior to the last display date of the contractual period
12
Info-service Sponsorship - Digital Panel Network
Digital Panel Network
Info-service Sponsorship
Weather Forecast / Time Check / UV Index / Air Pollution Index
Format Digital Panel Network
Duration of Segment 10-sec Info-service
Frequency per loop per day 5 Segments (80x segments daily)
Total no. of segments 455 910 1,820
No. of Week 13 Weeks 26 Weeks 52 Weeks
Gross Rate/ Week (HK$) 1,365,000 2,730,000 5,460,000
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view the video!
13
MTR TV Network / MTR TV Hot Spot / Concourse TV Network / TV Ring
• Minimum booking: 1 unit
• Materials are subject to approval of OFNAA censorship*
• TVC for OFNAA censorship must be submitted 10 working days prior to commencement
• TVC final output must be submitted 3 working days prior to commencement
• Material requirement for digital file submission: MPEG-4 / MPEG-PS / Windows Media Video 9 / Audio Video Interleave
• Material requirement for hard copy submission: DVD / CD / Digital Betacam / HDCAM
• Panels of MTR TV Network, MTR TV Hot Spot, Concourse TV Network and TV Ring accommodate horizontal widescreen display. For
optimal presentation of advertisement material, advertiser is to provide High Definition source video with resolution 1920 x 1080 pixel
(16:9). Other resolution settings may result in pillarboxing. JCDecaux Digital Vision (HK) Limited is not responsible for any rectification of
such.
• Conversion charge will be waived for one version of TVC per booking and HK$1,000 surcharge for additional version
• Change of material: Official approval procedure has to be followed
For more details on technical specifications, please refer to the Concourse TV / MTR TV / TV Ring Content Specifications.
Digital Panel Network
• Minimum booking: 1 unit
• Standard spot duration of advertisement is 10 seconds^
• Materials are subject to approval of OFNAA censorship*
• Material requirement for digital file submission: Windows Media Video 9
• Panels of DP Network accommodate vertical widescreen display. For optimal presentation of advertisement material, advertiser is to
provide High Definition source video with resolution 1080 x 1920 pixel (9:16) in pair. Output files with other resolution settings will not be
accepted.
• Video for OFNAA censorship must be submitted 10 working days prior to commencement
• Video final output must be submitted 3 working days prior to commencement
• 100% loading for daily display over 270+ units
• Change of material: Official approval procedure has to be followed
For more details on technical specifications, please refer to the Digital Panel Network Content Specifications.
^ Other spot duration is subject to special request.
Digital Media
Important Notes
Info-service Sponsorship – MTR TV Network
• Materials are subject to approval of OFNAA censorship*
• Final campaign concept for programming must be submitted 8 weeks prior to commencement
• Change of material: Official approval procedure has to be followed
For more details on technical specifications, please refer to the Concourse TV / MTR TV / TV Ring Content Specifications.
Info-service Sponsorship – Digital Panel Network
• Materials are subject to approval of OFNAA censorship*
• Final campaign concept for programming must be submitted 8 weeks prior to commencement
• Change of material: Official approval procedure has to be followed
For more details on technical specifications, please refer to the Digital Panel Network Content Specifications.
* Acceptability: Class I by OFNAA ranking
1. All terms and conditions of Digital Media are applicable.
2. Definitions
(a) The expression “the Company” shall mean “JCDecaux
Digital Vision (HK) Limited” and shall include its successors
and assigns.
(b) The expression "the Advertiser" shall mean the person, firm
or company placing the Order and shall include its
successors and assigns.
3. Agencies
(a) The Advertiser at all time contracts with the Company for
itself as principal and acting entirely for itself.
(b) An Advertiser (including an advertising agent/agency) shall
be personally liable for payment of all accounts hereunder
and warrants that it has full authority for itself in all matters
including artwork submission, intellectual property rights,
protection of personal data collected, production
requirement, agency commissions and incentives where
applicable, connected with the placing of orders and their
amendment.
4. Commission
(a) Agency commission at the rate of 15 per cent is payable to
all recognized advertising agencies and shall be on the
value of the Order less any discount allowed.
(b) Other additional commission may apply where applicable.
5. Terms
The placing of an Order by the Advertiser with the Company
shall constitute acceptance by the Advertiser of these Terms and
Conditions which shall override and exclude any other terms
stipulated, incorporated or referred to by the Advertiser. No
modification of these Terms shall be effective unless made by
express written agreement between the parties.
6. Acceptance
No Order placed with the Company shall be deemed to be
accepted until completion of the Acknowledgement of Order by
the Company.
7. Delivery
All posters for display shall be delivered carriage paid to the
Company at its address overleaf, or to such other address or
addresses as the Company shall specify, not less than 3
days prior to the date of commencement of display specified
in the Contract.
8. Display
The Company shall, subject as provided below, and so far as
reasonably possible, display each advertisement throughout the
period specified in the Order commencing on or as near as
reasonably possible to the specified commencement date.
Charges shall accrue due as from the date of commencement of
display or the specified commencement date whichever is the
later.
9. Late or Non-Delivery
In the event of late delivery or non-delivery of posters, charges
shall still be payable and shall accrue due as from the specified
commencement date. During any period of non-display of
Advertiser’s material, the Company shall have the absolute right
to display any posters featuring charity organizations or MTR
Corporation Limited's posters.
10. Right of Rejection
The Company shall have the absolute right at any time to refuse
to display or continue to display any poster which, in its opinion
is objectionable, unsuitable, impracticable or likely to give
offence, or designs that resemble safety signages. In such event
the Contract in whole or in part may be cancelled by the
Company forthwith without any responsibility or liability on the
part of the Company and to the extent not so cancelled the
Contract shall continue in full force and effect.
11. Payment
Unless otherwise stipulated by the Company, all charges shall
be payable monthly in arrears and shall be paid within 28 days
after the invoice date. The Company shall have the right to
cancel any continuing Order or Contract forthwith in respect of
which part payment is overdue after the expiry of such 28 days.
12. Deposit
Each Contract is subject to the payment of a deposit and the
Contract is voidable by the Company if this is in default. The
Company shall have the absolute right to demand this deposit
equivalent to the charge for eight weeks display on each panel
or each type of panels / networks. For any Contract with each
panel or each type of panels / networks for a display period of 8
weeks or less, payment in full is required in advance 2 weeks
before the Contract starts. The deposit will be refundable without
interest upon expiry of the full Contract period where all
outstanding sums to the Company pursuant to the particular
poster booking Contract has been paid in full. The deposit is not
allowed to set off against the Company’s invoices during the
continuance of the Contract. Transfer of deposit from one
booking Contract to another is allowed where all outstanding
sums due to the Company under that particular booking Contract
has been fully settled.
14
General
Terms & Conditions
13. Interest
(a) Interest on all sums due shall accrue after expiry of the 28
days referred to above and shall run at the rate of 2 per cent
per calendar month until payment is received after as well as
before any judgment therefor.
(b) Payment shall be made in Hong Kong dollars (unless
otherwise specified) at the office of the Company without
any deduction by reason of any alleged counter claim or
otherwise howsoever.
14. Dates of Display
The Company shall use all reasonable endeavors to display the
posters on the display dates specified on the Contract but such
dates shall not be of the essence of the Contract and in no
circumstances shall the Company be liable to compensate the
Advertiser in damages or otherwise for non-display or late
display of any posters for whatever reason or for any loss
consequential or otherwise arising therefor.
15. Damage or Loss
The Company shall be under no liability for loss of or damage to
posters, designs or advertisements supplied to the Company
except insofar as such loss or damage arises due to the fault or
negligence of the Company or its employees, and in any event
the Company’s liability shall never exceed the original cost to the
Advertiser of the destroyed or damaged posters.
16. Force Majeure
The due performance of any Order is subject to suspension,
variation or cancellation by the Company by reason of war, riot,
explosion, fire, flood, strike, lock-out or any cause beyond the
Company’s control.
17. Statutory Requirements
The Company accepts full responsibility for compliance with
statutory requirements so far as concerns the use of any site for
the display of advertisements to which a Contract relates, but so
far as concerns the subject matter or content of the
advertisement itself the Advertiser will indemnify the Company
against all liability and will be responsible therefor.
18. Cancellation
Any Order may be withdrawn by the Advertiser prior to
acknowledgement of the Order by the Company. Thereafter, and
without prejudice to Clauses 10 and 11 hereof, the Company
may cancel the Contract provided that due notice is served on
the Advertiser not less than 6 weeks prior to the specified
commencement date and the Advertiser may also cancel the
Contract provided that due notice is served on the Company not
less than 6 weeks prior to the specified commencement date
and by payment of a sum of 5% of the cancelled contract
amount as liquidated damages.
19. Change of Posters
(a) All rates include (subject to Clause 19 (c)) a change of
posters once a month if required. All changes required at
more frequent intervals than once a month or which are
required within a shorter time limit than specified in Clause
20 will be charged for.
(b) When an Advertiser is entitled to a change of posters without
separate charge and stipulates a date upon which such
change should be commenced the Company will complete
such change within 10 working days after the stipulated date.
(c) Where an Advertiser requires a change of posters in respect
of which separate charge is to be made, they must do so in
writing to the Company, and the Company shall complete
such change within 5 working days after the stipulated date.
20. Condition of Posters
All rates include the maintenance of the display of Advertiser’s
posters in good condition and for this purpose the Advertiser
shall supply a sufficient number of posters of the correct size
including spares as specified in the rate card but the Company
shall only be liable in respect of any damaged or incorrect
display of any posters if the defects have not been remedied 6
working days after notification of the same to the Company by
the Advertiser.
21. Limit on Liability
Without prejudice to Clause 14 hereof, it is acknowledged and
accepted by the Advertiser that the Company shall be under no
liability whatsoever in respect of any non-display or incorrect
display of advertisements or advertising materials or the display
of any damaged or irregular advertising materials. In any event,
the Advertiser shall waive all claims (if any) for non-display,
incorrect display or display of any damaged poster. The
Advertiser shall notify the Company immediately if the Advertiser
becomes aware of any non-display, incorrect display or display
of any damaged poster. Without prejudice to the generality of
the aforesaid, if the display in relevant media of any scheduled
spot is (whether temporarily or permanently) suspended,
interrupted or delayed due to failure of the telecast facilities
howsoever caused and for whatever reason (including but not
limited to electrical and/or mechanical failure), the Company may
in its sole, absolute and unfettered discretion telecast the same
at the next best available time and/or in any other comparable
spot, and the decision of the Company shall be final and
conclusive.
15
General
Terms & Conditions
22. Change of Terms
The Company reserves the right at any time by not less than 6
weeks notice in writing served on the Advertiser to alter the rates
chargeable hereunder and any of these Terms and Conditions.
Any such alterations shall take effect on the date specified by
the Company or 6 weeks after service of written notice on the
Advertiser whichever shall be the later. The Advertiser shall be
entitled to cancel or terminate without any payment on any Order
so altered by notice in writing served on the Company within 6
weeks after service of particulars of the changes on the
Advertiser.
23. Assignment
The Advertisers shall not assign any benefit under this Contract
w i t h o u t t h e c o n s e n t i n wr i t i n g o f t h e C om p a n y .
24. Company’s Lien
The Company shall be entitled to a general lien on all posters in
the Company’s possession for all sums, whether liquidated or
qualified or not, due from the Advertiser to the Company.
25. Indemnities
(a) The Advertisers shall indemnify and keep the Company
indemnified against all penalties imposed by the
Communications Authority arising from the telecast of
Material supplied by or transmitted for the Advertiser.
(b) The Advertiser warrants and undertakes that:
(1) The Advertiser will be responsible for obtaining and
paying for all necessary licences and consents for the
reproduction, transmission, showing and ancillary
exploitations of any intellectual property works in the
materials (including the synchronization right of songs
and recording right of musical recordings) or the
appearance of any person in the materials.
(2) No materials will breach any applicable law or be
defamatory of any third party.
(3) The Advertiser will indemnify and keep the Company
indemnified against all actions, proceedings, costs
(including legal costs on a full indemnity basis),
damages, expenses, penalty claims, demands and
liabilities arising from any breach of the above warranties
or other conditions or in any manner whatsoever in
consequence of the use, recording or showing of any
materials or other matter supplied by or shown for the
Advertiser, including all costs incurred in obtaining
advice on and dealing with threatened claims or
proceedings whether or not actually brought or instituted.
(4) The Advertiser will further indemnify and keep the
Company indemnified against all penalties imposed by
any regulatory bodies for any breach of any applicable
law as a result of the showing of materials supplied by or
shown for the Advertiser.
26. Trade Descriptions Ordinance
The Advertisers give the following warranties:-
(a) All new information and advertising materials to be provided
to the Company, including but not limited to any trade
descriptions as defined in the Trade Descriptions Ordinance
(Cap. 362) (“TDO”), are true and accurate in all respects, do
not contain material omissions or are not otherwise
misleading in any respect and comply with the requirements
of all regulations and legislations in Hong Kong, including
the TDO.
(b) The Advertisers have reviewed all the information and
advertising materials provided to the Company previously,
including but not limited to any trade descriptions as defined
in the TDO, and confirm that they are still true and accurate
in all respects, do not contain material omissions or are not
otherwise misleading in any respect and comply with the
requirements of all regulations and legislations in Hong
Kong, including the TDO.
(c) Should the Advertisers become aware that any of the above
warranties is inaccurate at any point of time after its
provision to the Company, the Advertisers must promptly
inform the Company of the same and make any necessary
adjustment to such advertising materials in accordance with
requirements of the TDO.
The Advertisers hereby undertakes to indemnify the Company
and keep the Company fully indemnified against all actions,
claims, proceedings, costs and damages (including any
damages or compensation paid by the Company on the advice
of its legal advisers to compromise or settle any claim) and all
legal costs or other expenses, including any fines or penalties,
arising out of any breach of the above warranties or out of any
claim by a third party based on any facts which if substantiated
would constitute such a breach.
27. Advertising Contract
The Advertising Contract, which incorporates these Terms and
Conditions, contains the whole agreement between the
Company and the Advertiser relating to the transaction
contemplated by the Contract. The Contract and these Terms
and Conditions supersede and replace all previous agreements,
discussions, representations, warranties or statements, whether
made orally or in writing, between the parties and relating to the
transaction. No amendment, waiver or variation of the Contract
or these Terms and Conditions shall be effective, unless it is set
out in writing and signed by both parties.
16
General
Terms & Conditions
28. Personal Data
The Advertiser shall and shall procure its employees, agents or
representatives to comply with the provisions of the Personal
Data (Privacy) Ordinance (the “Ordinance”) (including any
amendments thereon from time to time), and any applicable
codes of practice, guidance notes or regulations in the handling
of personal data (as defined in the Ordinance from time to time)
(“Personal Data”) collected by and provided to the Advertiser, or
collected by the Company or its representatives for the purpose
of this agreement. The Company shall be under no liability for
protection of personal data collected through the advertising
campaign under this agreement save to the extent required by
law.
29. Notices
Any notice given hereunder may be delivered or sent by hand or
by post and shall be deemed to be served if sent by hand at the
time of delivery and if sent by post to the address of the party to
be served specified on the order or such other address as may
be notified in writing from time to time 48 hours after posting.
30. Governing Law
This agreement shall be governed by and interpreted in
accordance with the laws of Hong Kong Special Administrative
Region and the Advertiser submits to the jurisdiction of the Hong
Kong Courts.
17
General
Terms & Conditions
1. All General Terms and Conditions are applicable.
2. Delivery
All digital advertising materials for display shall be submitted via
internet connection to the Company’s FTP, or by hard copy to
such other address or addresses as the Company shall specify,
no less than 10 working days prior to the date of commencement
of display specified in the Contract.
3. Late or Non-Delivery
In the event of late delivery or non-delivery of advertising
materials, charges shall still be payable and shall accrue due as
from the specified commencement date.
4. Right of Rejection
The Company shall have the absolute right at any time to refuse
to display or continue to display any file or sequence of files
which, in its opinion is objectionable, unsuitable, impracticable or
likely to give offence, or designs that resemble safety signages.
In such event the Contract in whole or in part may be cancelled
by the Company forthwith without any responsibility or liability on
the part of the Company and to the extent not so cancelled the
Contract shall continue in full force and effect.
5. Change of Schedule
(a) For booking of MTR TV Network, MTR TV Hot Spot,
Concourse TV Network and TV Ring, rescheduling of the
campaign period is allowed provided that prior written notice
thereof is given to the Company no less than 2 weeks before
the commencement date. If written notice is given less than
2 weeks before the commencement date, the Company may
in its sole, absolute and unfettered discretion still allow
rescheduling of the campaign period but a handling fee at
such amount as the Company may determine will be
imposed.
(b) For booking of Digital Panel Network, rescheduling of the
campaign period is allowed provided that prior written notice
thereof is given to the Company no less than 8 weeks before
the commencement date and also upon payment of a
handling fee equivalent to 20% of the original charges. No
rescheduling of the campaign period will be allowed if written
notice thereof is given less than 8 weeks before the
commencement date.
(c) Notwithstanding anything aforesaid, any rescheduling of the
campaign period shall be subject to availability.
18
Digital Media
Terms & Conditions
For data and information stored or contained in any files, format or
media and also all films, audio or visual programmes and any other
form of recordings relating to the advertisements which are sent or
provided to the Company, the Company is fully entitled (and is
deemed to be given the full and irrevocable power, authority and
consent) to reproduce and/or publish them, and/or to convert or
modify them into any other format as the Company may deem
necessary, which are for the purposes of playing, publishing or
displaying such advertisements in the MTR system. This shall not in
any way amount to or give rise to any claim for any breach, violation
or infringement of any contract or any intellectual property rights of
any person by the Company.
1. fail to comply with the law of the Hong Kong SAR, or incite or
provide any means to cause or enable any person to break the
law of the Hong Kong SAR.
2. contain any statements, visual/audio presentations or
messages which are immoral; or which offend against the
generally accepted standards of public decency or the social
or cultural standards of the society; or which depict, suggest or
amount to indecency or obscenity; or which depict any human,
animals or their bodies as sex objects; or which encourage,
endorse or provoke physical violence or any anti-social
behaviour; or which promote, support or are in any way
connected with any terrorists activities or organizations; or
which are otherwise in any way causing any discomfort, fear,
distress, embarrassment or distaste to the public.
3. suggest, encourage or endorse any unsafe practices.
Particular attention shall be given to the safety, interest and
welfare of children to ensure that no statements, visual/ audio
presentations or messages will be likely to result in harm
(whether physical, mental or moral) to children, or which may
exploit their immaturity, inexperience, lack of knowledge or
tendency to believe in what they see, hear or read.
4. promote or advertise any films and television programmes
and:-
• such films and/or their advertising materials have not been
submitted for classification or have been classified as
obscene under the Control of Obscene and Indecent Articles
Ordinance, Cap. 390, or otherwise in any way fail to comply
with or violate the provisions of such Ordinance.
• if the application for grant of the relevant certificate of
approval or exemption by the Commissioner for Television
and Entertainment Licensing of any film is refused, its
advertisements may be withheld or withdrawn from display
or publication.
• if the advertisements of any films or television programmes
are depicting murder, scene of terror or horror, acts of
violence, controversial religious issues, nudity or having any
sexual connotation, they will be subject to thorough and
vigilant examination and may be rejected.
5. contain any descriptions, claims, illustrations, presentation or
convey any messages which may directly or impliedly mislead
about the products or services advertised; or mislead or cause
false impression to the viewers by inaccuracy, ambiguity,
exaggeration, deceit, omission or otherwise. All descriptions,
claims and comparisons which relate to matters of objectively
ascertainable facts should be capable of substantiation.
6. contain any materials or convey any messages that may
directly or indirectly:
• suggest, endorse or provoke discrimination (including but not
limited to sex, race, religion, age, jobs, financial position,
family status or disability) or to humiliate, stigmatize or
undermine the status or standing of any identifiable group of
persons.
• cause racial hatred or give rise to strong racial feeling; or
may directly or indirectly result in or incite racial controversy,
conflict or discrimination.
• attack or degrade any religion; or in any way visualize or
present in any manner any religious or sacred objects or
subjects which may offend or cause discomfort or anxiety to
the viewers; or may directly or indirectly result in or incite
religious controversy, conflict or discrimination.
7. reproduce or contain a reproduction of, whether or not to the
correct scale, any Hong Kong currency note or any part
thereof; or involve or consist of the making of anything which
resembles a Hong Kong coin in shape, size and the substance
of which it is made, except with the prior written consent of the
Monetary Authority.
19
All General Terms and Conditions are applicable.
The MTR system is a very popular and widely used mode of public transport that serves all walks of life. As the sales agent for MTR
Corporation Limited (“MTRCL”), JCDecaux Digital Vision (HK) Limited (“the Company") must consider the suitability and acceptability of
the formats, presentation and contents of all advertisements displayed or published in the MTR system to take into account the interest of
the public. Therefore, to obviate last-minutes difficulties and the possibility of wasted production costs, the Company will willingly advise
on the likelihood of acceptability of all advertisements before production shall commence.
Advertisements will not be accepted for, or retained on, display on the MTR system if in the opinion of the Company (which opinion shall
be decided by its sole and absolute discretion), they :-
Advertisement Content
Terms & Conditions
8. may in any way cause social unrest, or incite social
controversy, whether arising immediately or occurring anytime
afterwards; or are likely to attract or cause large crowd of
people or viewers to gather or remain within the MTR system;
or cause or inciting them to create any nuisance or
inconvenience to the public.
9. are of a political nature and which: (a) do not clearly state the
organization or party involved; or (b) cause or incite activities
which break the law or which cause nuisance to the public; or
(c) cause political unrest or incite political controversy; or (d) in
any way suggest or imply that any political stand or viewpoint
is taken by MTRCL and/or the Company and/or the public.
All advertisements of a political nature shall first be subject to
review and approval by the Company who may, if consider
necessary, ask for the substantiation of the contents, or ask for
further particulars and supporting documents concerning the
nature and objective of the promotion and also the source of
its funding.
10. do not comply with any Ordinance, Regulations or By Laws of,
governing or applicable to MTRCL.
11. conflict with or fail to meet the standards and guidelines of the
Hong Kong Code of Advertising Standards; or fail to comply
with the code of practice, regulations or requirements of any
professional bodies which are applicable to the type of goods
or services advertised.
12. contain, whether directly or by implication, any statement or
suggestion which :
• is defamatory in nature; or which disparages or denigrates
other products, services or business competitors or person(s)
or company(ies). Comparative advertising will be closely
scrutinized.
• amount to infringement or may give rise to claim for
infringement of trademarks, copyrights, patents, designs
rights and/or other intellectual property rights of others
unless prior written consent of the rightful owner is obtained
and submitted to the Company for approval. MTRCL and the
Company may require an indemnity to be given against any
future or potential claims, legal actions and/or loss and
damage before any approval is given.
• contain any unfair or unproven accusations or criticisms.
13. imitate or copy other products or services; or the works,
designs, tradenames, trademarks and/or the visual/audio
presentation of others in any way which is likely to mislead or
cause confusion to the public.
14. violate or intrude the personal privacy or involve the
unauthorized use or disclosure of personal data of any person;
or unfairly portray or refer to people in any adverse or
offensive way; or in any manner whether directly or by
implication depict, make reference to or present any quotes or
images of a living person unless prior written consent of that
person is obtained and submitted to the Company for approval.
MTRCL and the Company may require an indemnity to be
given against any future or potential claims, legal actions
and/or loss and damage before approval is given.
15. display, make reference to or contain any features or images
which resembles any logo, signages, routes or stations charts
or diagrams, designs or images (whether registered or not) of
MTRCL; or which is likely to mislead or cause confusion to the
public
16. may damage or adversely affect the image, goodwill and
reputation of MTRCL and/or the Company; or create any
negative, unpopular or biased impression or opinion towards
MTRCL and/or the Company; or may in any way adversely
affect the interest of MTRCL and/or the Company.
The Company is entitled at any time to incorporate, show, display,
make references to and/or use as examples or demonstration any of
the advertisements accepted by them for the purpose of their own
business presentation, marketing and/or promotion activities and
materials. All requisite consent is deemed to be given to the
Company in relation to such purpose.
These terms and conditions and all rights obligations and/or disputes
arising hereunder and/or under any other documents which form part
of the contract between the Advertiser and the Company shall be
governed by and construed in accordance with the law of the Hong
Kong SAR. All parties irrevocably agree to submit to the non-
exclusive jurisdiction of the Courts of the Hong Kong SAR.
20
Terms & Conditions
Advertisement Content
21
January 01 February 02 March 03
P1 P1 P1 P1 P2 P2 P2 P2 P3 P3 P3 P3 P4
Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13
Saturday 29 5 12 19 26 2 9 16 23 2 9 16 23
Sunday 30 6 13 20 27 3 10 17 24 3 10 17 24
Monday 31 7 14 21 28 4 11 18 25 4 11 18 25
Tuesday 1 8 15 22 29 5 12 19 26 5 12 19 26
Wednesday 2 9 16 23 30 6 13 20 27 6 13 20 27
Thursday 3 10 17 24 31 7 14 21 28 7 14 21 28
Friday 4 11 18 25 1 8 15 22 1 8 15 22 29
April 04 May 05 June 06
P4 P4 P4 P5 P5 P5 P5 P6 P6 P6 P6 P7 P7
Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26
Saturday 30 6 13 20 27 4 11 18 25 1 8 15 22
Sunday 31 7 14 21 28 5 12 19 26 2 9 16 23
Monday 1 8 15 22 29 6 13 20 27 3 10 17 24
Tuesday 2 9 16 23 30 7 14 21 28 4 11 18 25
Wednesday 3 10 17 24 1 8 15 22 29 5 12 19 26
Thursday 4 11 18 25 2 9 16 23 30 6 13 20 27
Friday 5 12 19 26 3 10 17 24 31 7 14 21 28
July 07 August 08 September 09
P7 P7 P8 P8 P8 P8 P9 P9 P9 P9 P10 P10 P10
Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39
Saturday 29 6 13 20 27 3 10 17 24 31 7 14 21
Sunday 30 7 14 21 28 4 11 18 25 1 8 15 22
Monday 1 8 15 22 29 5 12 19 26 2 9 16 23
Tuesday 2 9 16 23 30 6 13 20 27 3 10 17 24
Wednesday 3 10 17 24 31 7 14 21 28 4 11 18 25
Thursday 4 11 18 25 1 8 15 22 29 5 12 19 26
Friday 5 12 19 26 2 9 16 23 30 6 13 20 27
October 10 November 11 December 12
P10 P11 P11 P11 P11 P12 P12 P12 P12 P13 P13 P13 P13
Week No. 40 41 42 43 44 45 46 47 48 49 50 51 52
Saturday 28 5 12 19 26 2 9 16 23 30 7 14 21
Sunday 29 6 13 20 27 3 10 17 24 1 8 15 22
Monday 30 7 14 21 28 4 11 18 25 2 9 16 23
Tuesday 1 8 15 22 29 5 12 19 26 3 10 17 24
Wednesday 2 9 16 23 30 6 13 20 27 4 11 18 25
Thursday 3 10 17 24 31 7 14 21 28 5 12 19 26
Friday 4 11 18 25 1 8 15 22 29 6 13 20 27
Booking Calendar 2013
Remarks : Peak Season The First Day of Chinese New Year
21
22
January 01 February 02 March 03
P1 P1 P1 P1 P2 P2 P2 P2 P3 P3 P3 P3 P4
Week No. 1 2 3 4 5 6 7 8 9 10 11 12 13
Saturday 28 4 11 18 25 1 8 15 22 1 8 15 22
Sunday 29 5 12 19 26 2 9 16 23 2 9 16 23
Monday 30 6 13 20 27 3 10 17 24 3 10 17 24
Tuesday 31 7 14 21 28 4 11 18 25 4 11 18 25
Wednesday 1 8 15 22 29 5 12 19 26 5 12 19 26
Thursday 2 9 16 23 30 6 13 20 27 6 13 20 27
Friday 3 10 17 24 31 7 14 21 28 7 14 21 28
April 04 May 05 June 06
P4 P4 P4 P5 P5 P5 P5 P6 P6 P6 P6 P7 P7
Week No. 14 15 16 17 18 19 20 21 22 23 24 25 26
Saturday 29 5 12 19 26 3 10 17 24 31 7 14 21
Sunday 30 6 13 20 27 4 11 18 25 1 8 15 22
Monday 31 7 14 21 28 5 12 19 26 2 9 16 23
Tuesday 1 8 15 22 29 6 13 20 27 3 10 17 24
Wednesday 2 9 16 23 30 7 14 21 28 4 11 18 25
Thursday 3 10 17 24 1 8 15 22 29 5 12 19 26
Friday 4 11 18 25 2 9 16 23 30 6 13 20 27
July 07 August 08 September 09
P7 P7 P8 P8 P8 P8 P9 P9 P9 P9 P10 P10 P10 P10
Week No. 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Saturday 28 5 12 19 26 2 9 16 23 30 6 13 20 27
Sunday 29 6 13 20 27 3 10 17 24 31 7 14 21 28
Monday 30 7 14 21 28 4 11 18 25 1 8 15 22 29
Tuesday 1 8 15 22 29 5 12 19 26 2 9 16 23 30
Wednesday 2 9 16 23 30 6 13 20 27 3 10 17 24 1
Thursday 3 10 17 24 31 7 14 21 28 4 11 18 25 2
Friday 5 11 18 25 1 8 15 22 29 5 12 19 26 3
October 10 November 11 December 12
P11 P11 P11 P11 P12 P12 P12 P12 P13 P13 P13 P13 P13
Week No. 41 42 43 44 45 46 47 48 49 50 51 52 53
Saturday 4 11 18 25 1 8 15 22 29 6 13 20 27
Sunday 5 12 19 26 2 9 16 23 30 7 14 21 28
Monday 6 13 20 27 3 10 17 24 1 8 15 22 29
Tuesday 7 14 21 28 4 11 18 25 2 9 16 23 30
Wednesday 8 15 22 29 5 12 19 26 3 10 17 24 31
Thursday 9 16 23 30 6 13 20 27 4 11 18 25 1
Friday 10 17 24 31 7 14 21 28 5 12 19 26 2
Booking Calendar 2014
Remarks : Peak Season The First Day of Chinese New Year
We welcome innovation and creative ideas, please feel free to talk to our sales team for
any proposal different from the standard offer listed on the rate card.
14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay Hong Kong
Tel: (852) 3960 3333 Fax: (852) 2861 3210
Email: digital@jcdecaux.com.hk Website: www.jcdecaux-digitalvision.com.hk