MSP'17...Session2 :Marketing plan and Strategy

Transcript of MSP'17...Session2 :Marketing plan and Strategy

Let’s

Session 2: Marketing Strategy and Plan

Agenda

Marketing Strategy.

Types of Strategies.

Marketing Plan.

How to make your plan?

Marketing Strategy

Segmentation

Geographic

PsycographicLife Styles

DemographicG

ender

Age

Income

Occupation

Behavioural

Target Differentiating Positioning

Segmentation

1-Geographic

• سس

In Saudi Arabia In Egypt

2-Psycographic

Life Style

AUC Cairo University

3-Demographic

Gender

Age

Income

Low Class Middle Class High Class

Occupation

4-Behavioural

In Ramadan In Eid

Segmentation

Geographic

DemographicG

ender

Age

Income

Occupation

Behavioural

Segmentation

Geographic

DemographicG

ender

Age

Income

Occupation

Behavioural

Differentiating

Or

Positioning

delta

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning.Read more: http://www.businessdictionary.com/definition/positioning.html

Segmentation

Geographic

DemographicG

ender

Age

Income

Occupation

Behavioural

1-Vision

2-Mission

4-Brand

5-Goal

Market Share

Financial Goal

6-Action Plan

8-Tools

9-Review

Activity Time

summary

Segmentation

Geographic

DemographicG

ender

Age

Income

Occupation

Behavioural

Salma Aboul Hasan

salma.ahmed18@hotmail.com

https://www.facebook.com/groups/CorporateLeaders MSPCU’17FB Group :

mailto:salma.ahmed18@hotmail.com

https://www.facebook.com/groups/Corporate

MSP'17...Session2 :Marketing plan and Strategy

Marketing

Transcript of MSP'17...Session2 :Marketing plan and Strategy

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