Disruption: The New Constant9/23/2015 1

BI Disintermediation

DIY/Home Grown

Automation.Digital Dominance

Big Data/Data Synthesis

Technology Trends

Diffusion of MR

Commoditization of MR

Consolidation in MR

Private Equity Investment.

Transition to Insights

Business Trends

From To

Questioning Discussing

Asking Observing

Data (collection) Insight (analysis)

Understanding Predicting

“The Big Survey” “Data Streams”

Rational Behavioral

Geographically Fixed Mobile

Quarterly Trackers Real-time

Explore-Create-Test-Launch Co-create

Siloed Converged

The Methodological Shift

Qual & Related Methods Are Growing

5

Mobile & Budget Prompt Changes

Quality & Impact Drive Choice

Macro Industry Trends

The New Competitive Set

9

Brands Get Relationships

Disruptive Tech Trends

Theawl.com

Generation Z Supplants Millenials

163 Cryptocurrencies = Alternative Incentives

Mobile Payments Will Soon Skyrocket

Nearly 15% of Starbucks customers already pay with their phones

Big Data & Omni-Channel Resets Marketing

The Sharing Economy

The Gig Economy

What Is The Difference?

New Technology Drives New Data Sources

20

AI & Robotics

21

Data Visualization

Gamification

23

Image Analysis

In Store Tracking

Biometrics

Subhead

Internet of Things & Wearables

27

VR & AR

28

3D Printing

Feel free to contact me if you have any questions or comments:

Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog

gen2advisors.comP: 770-985-4904 M: 678-232-7691lmurphy@gen2advisors.comS: lennymurphyrhr

T: @lennyismGreenBook Blog | GRIT