Post on 17-Dec-2014
description
Red Rock Branding is well-known for empowering organizations to improve the well-being of our community, by helping them know who they are, the difference they make and connecting them with those that matter.
every dollar invested in research based prevention programs can save $10 in treatment costs
Lost productivity and crime related costs in health care
THE COST OF SUBSTANCE ABUSE TO SOCIETY
$224BILLION
ALCOHOL
$193BILLION
TOBACCO
$193BILLION
ILLICIT DRUGS
Source: CADCA- Cost Benefit Analysis of Drug Prevention 2014
persuasion architecture
WEBSITEPAID
EARNEDOWNED
BRAND TOUCHPOINT MATRIX
Quick InteractionsMULTIPLE/LONG- TERM Interactions
PERSONALHIGH ENGAGEMENT “hands on”
MASS MARKETBRAND BUILDING/AWARENESS
EducationCampaign
Site
Billboards
Printed Material
Facebook Page
Youtube
Website
Giveaways
Events
Community
Sponsors
InstagramLinkedin
HOW we WORKLISTEN
Tune in to the content your audience wants. Use insights to detect preferences on content, format and consumption habits across every screen
CREATECreate valuable content by industry experts. We produce multimedia messages to stimulate your audience
CONNECTConnect to your audience, wherever they are Tap into our expertise with strategies to match your content to the right person at the right place at the right time
optimizeYour content performance Our analytics team constantly monitors content engagement metrics and measure performance agains KPI’s and goal conversions
community (growth)
E-Mails
TOTAL
MEDIA 2012 2013138
67
27
21
75
328
418
349
248
300
2109
3424
1044%% Growth
Source: Red Rock Social Media Audience - Sprout Social
community (impressions)
Billboard Impressions
Social Media Impressions
TOTALS
MEDIA 2012 2013600,000
156,000
756,000
1,740,000
498,000
2,238,000294 %% Growth
Source: CBS Outdoor & Red Rock Social Media Audience - Sprout Social
results (behavior change)
64%
2009-2013
DECREASE IN ALCOHOL USE
13% DECREASE IN MaRIJUANA USE
29% DECREASE IN CIGARETTE USE
LIFETIME USE RATES 2009-2013
56
36
20
ALCOHOL
17 1912
MARIJUANA CIGARETTES
9 126
USE % 2009 2011 2013
Source: Search Institute Survey, Profiles of Student Life:Attitudes and Behaviors 2009 & Milford Youth Survey 2013
44 4237 38
24
13
ALCOHOL MILFORD
USE % 2009 2011 2013
ALCOHOL STATE
30 dAY USE RATES 2009-2013 MILFORD VS. STATE
22 24 2617 17
10
MARIJUANA MILFORD
MARIJUANA STATE
18 16 14 9 6 5
CIGARETTES MILFORD
CIGARETTES STATE
*Youth Risk Behavior Survey, State Department of Public Health **Search Institute Survey, Profiles of Student Life: Attitudes and Behaviors, 2009 ***VSAAC’s 2009 Survey: High School Students & VSAAC’s 2009 Survey: Middle School Students (modified) ****Milford Youth Survey, 2013 (the Milford Youth Survey was derived from the Connecticut Governor’s Prevention Initiative for Youth survey and modified by several regional prevention coalitions across CT.)
results (behavior change)
events
billboards