Post on 08-Oct-2020
Mozilla Foundation Board Meeting
December 2013
Section 0
summary
A quick history
Current MoFo work started in 2009 w/ Drumbeat.Have grown revenue from 0.2M in 2009 to $13M in 2013.
And built contributor community of 10k+ people.
New Communities+ new policy program
Open Badges+ more cities, BadgeKit and OBI
Webmaker Where we are now:
3 timely, relevant, fundable programs compelling to:
✓ Lead users✓ Mozillians✓ Funders
In 2014+, we need to scale these programs by: Grow community and adoption: build clear ladders of
engagement and drive impact.Fuel the machine: grants, donations, earned income,
engagement, mobile, web literacy.
Section 1
a quick history
2009 2010 2011 2012 2013 2014
1n 2009, we set out to:A. Get people to embrace the open web.
B. Find the next million Mozillians.
2009 2010 2011 2012 2013 2014
We needed to gather resources
and build credibility.
2009 2010 2011 2012 2013 2014
⬅ Revenueexcluding investments
$0.26M $13M$1.37M $3.32M $8.5M
We needed to experiment and build programs.
2009 2010 2011 2012 2013 2014
2009 2010 2011 2012 2013 2014
These efforts led to maturing programs
that give us credibilityand drive revenue.
2009 2010 2011 2012 2013 2014
New Communities+ new policy program
Open Badges+ more cities, BadgeKit and OBI
Webmaker $8M
$4M
$7M
Build opensource tools
We’ve focused on two main strategies
Teachabout openweb
New Communities
OpenBadges
WebMaker
+ new policy program+ BadgeKit + OBI
More cities
... and are doing well
Now we need to focus on our goals as well
New Communities
OpenBadges
WebMaker
+ new policy program+ BadgeKit + OBI
More cities
Goal #2
Next millionMozillans
Goal#1
Peopleembrace open web
... need to strengthen and grow
Section 2
2014 priorities
2012 2013 2014 2015 2016 Beyond
1n 2014+, we need to:A. Fuel and strengthen our programs
B. Grow our community and adoption
Fuel the machine = shift from experimenting to iterating and operating
2012 2013 2014 2015 2016 Beyond
New Communities
Open Badges
Webmaker
+ new policy program
+ more cities, BadgeKit and OBI
2014: use new management team, program structure and solid funding base to deliver what
people want and use
Goal#1
Peopleembrace
open web
Grow adoption = gain relevance and give people new tools and skills
2012 2013 2014 2015 2016 Beyond
2014: Make our tools easier to adopt, use and plug into
2014: focus on ‘lead users’ who will build, teach and bring friends
2012 2013 2014 2015 2016 Beyond
Goal #2
Next million
Mozillans2014: focus on ‘lead users’ who will build, teach and bring friends
Grow community = main MoFo metric this year
2014: build systematic engagement ladders that guide and empower community
Adoption: build out Appmaker, MakeAPI, curriculum. Needs headcount and funding.
Strengthen Webmaker.org and Hive. Grow community. Go mobile.
Lead users: get educators to bring content / learners. Funded.
Engagement: recruit1000s more educators + partners. Funded.
$5.4M expenses29 headcount
2014 baseline:
WebMaker
2014 growth:
~5 headcount?Appmaker + weblit
2012 2013 2014 2015 2016 Beyond
Appmaker = Webmaker revenue opportunity. Funders want mobile.
Funders and educators also want more rigorous curriculum. Should be fundable.
$10M+ pipeline, but early days with many of the funders we’re talking to.
“So far I’ve published 5 apps!”
2012 2013 2014 2015 2016 Beyond
Productize our tools into BadgeKitScale OBI through community and partners.
Adoption: build and package BadgeKit as SaaS. Needs more headcount and funding
Lead users: co-create BadgeKit with early adopters.Funded
Engagement: run campaigns and find add’l partners. Partially funded
OpenBadges
$3M expenses15 headcount
2014 baseline:
2014 growth:
5+ headcount?for BadgeKit
2012 2013 2014 2015 2016 Beyond
BadgeKit is chance to move into earned income.
10 cities meeting in Chicago this week. Likely to use BadgeKit.
Also, many grant opportunities still exist. Initial grants from Mott, Irvine, Gates.
2012 2013 2014 2015 2016 Beyond
Engagement: build contributor funnels, expand MozFestPartially funded
Replicate Open News success in science and internet policy. Expand MozFest.
Adoption: these programs still experimenting, too early
Lead users: find community leaders to build withFunded
$3M expenses10 headcount
2014 baseline:
New Communities
2012 2013 2014 2015 2016 Beyond
Nascent policy program sets us up to move into major gifts.
100% funded by grants (except MozFest). Still more room to grow here.
However, ‘niche’ nature of these programs also lends itself to major gift fundraising.
2012 2013 2014 2015 2016 Beyond
Some good news:
Positive external environment Mozilla strategy is relevant and compelling
to funders and public
2012 2013 2014 2015 2016 Beyond
2012 2013 2014
Growing interest / money for digital literacy, code, etc.
Public wants disruption in education (e.g. MOOCs)
Privacy, trust, etc. becoming hot topics
New Communities
Open Badges
Webmaker
+ new policy program
+ more cities, BadgeKit and OBI
2012 2013 2014 2015 2016 Beyond
Questions as we go into 2014
Best path to leverage / community growth?How much fuel? For what revenue?
Section 3
2014 budget
Budget proposal
Revenue target of $17M (+ carry over $1M in 2013 grants).
This is conservative projection based on $12M already signed royalty and grant contracts plus pattern from last few years of revenue growth.
Proposal: expenses of up to $18M.
Increase of $4M from 2013. Fuels Appmaker, BadgeKit, fundraising -- chance to take existing programs and revenue much further if we invest a little up front.
2009 2010 2011 2012 2013 2014
⬅ Revenueexcluding investments
$0.26M $13M$1.37M $3.32M $8.5M
$0
$2,750,000
$5,500,000
$8,250,000
$11,000,000
2010 - 2013 - Grant Deals Closed
$10M
$4M
$2.5M$1.5M
2010 2011 2012 2013
Grants grow 60%or more over last four years.
Also, we are finding funders well aligned with Mozilla -- great partners for our brand and cause.
Donations grow50%+ for last 3 years.
Still early, but 2013 looking like we will meet or surpass this.
Also: messaging is resonating. 60,000 supporters / potential
Mozillians on our list. 0
375,000
750,000
1,125,000
1,500,000
Mar June September December
2011 actuals 2012 actual 2013 projected 2013 YTD
2011 - 2013Individual Donations
Budget proposal
Revenue target of $17M (+ carry over $1M in 2013 grants).
This is conservative projection based on $12M already signed royalty and grant contracts plus pattern from last few years of revenue growth.
Proposal: expenses of up to $18M.
Increase of $4M from 2013. Fuels Appmaker, BadgeKit, fundraising -- chance to take existing programs and revenue much further if we invest a little up front.
9%
36%46%
9%
projected = $16.8M
2014 Revenue
Donations Grants Royalty Other
9%
13%
78%
proposed = up to 18M2014 Expense
Program Engagement Leadership/Ops
2014 Baseline Expenses Per Program Dollars Percentage
Webmaker $5.7M 39%
Open Badges $3.1M 21%
New Communities $2.4M 16%
Engagement $2M 14%
Leadership and Ops $1.5M 10%
Total $14.7M 100%
2013 projections based on Sept 30 close.
2014 Baseline Headcount Total Unrestricted Restricted
Webmaker 29 19 10
Open Badges 15 6 9
New Communities 10 10
Engagement 9 9
Leadership and Ops 7 7
Total 70 40 30
2013 projections based on Sept 30 close.
Approved 2014 budget of approx ~18M to:Grow community and adoption: build clear ladders of engagement and drive impact via Mozilla programs.
Fuel the machine: grow grant, donations, earned income, engagement, mobile, web literacy.
Mozilla Foundation Board Meeting
December 2013