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Moving Audiences Toward Prescription Decisions

Presented by

Justin Freid

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Each Person Has A Unique Health And Wellness Path

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Each Action Someone Takes, Presents An Opportunity

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Treatment Options

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Conversations Help Guide Patient Paths

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3rd Party Content Helps Inform

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Brand Content Sparks Conversations

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Prescriptions Create Curiosity

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Your Brand Needs to Stick Out in the Crowd

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The Health And Wellness Path

Activated by experiencing symptoms, a patient searches

before their appointment

Preparation for incoming patient visits, continuing education on specialty

Diagnosis

Post appointment

research

Prescription

Ongoing education on disease state and new brands

Ongoing education on disease state and

new brands

Pre-prescription research on dosing, administration,

contraindications

Consumers

Health Care Professionals

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Does This Resemble Your Audience’s Path?

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Brands Have An Opportunity To Optimize Their Audiences Pathway

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Conversion Rate Optimization

It starts before they reach your website

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That’s Where Programmatic Comes In

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Cookies

On Cookies

On Cookies

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Use All The Data To Target Your Audience

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Each Audience Member Receives A Unique

Experience

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Scenario: Email

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Scenario: Display

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Scenario: Brand.com

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Scenario: Print/Vanity URL

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Questions?

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You Can Target And Deliver Messaging Based

On Previous Behavior

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Your creative changesYour channel changes

Your landing page changes

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Consideration

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Adherence