Moving from statistics to analytics_ J. Boye Web & Intranet Conference 6-8 November 2012, Aarhus

Can I buy your website ?

How much is it worth_?

Basic analytics_

Track  

Report  Analyze  

Op2mize  

Get data_

Track  

Report  Analyze  

Op2mize  

Tell the story_

Track  

Report  Analyze  

Op2mize  

Look at the damn thing_

Track  

Report  Analyze  

Op2mize  

Do it better_

Track  

Report  Analyze  

Op2mize  

It’s not a perfect world_

So to often_

Track  

Report  Analyze  

Op2mize  

Downsize and upsize_

Track  

Report  Analyze  

Op2mize  

All the buzzwords_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Business objectives_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Business objectives_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Increase revenue Decrease costs

KPIs_

Business objective

KPI

Driver Driver

KPI

Driver Driver

KPIs_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Online sales vs. total sales

KPIs_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Self service vs. call center

Drivers_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Drivers_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Conversion rate

Drivers_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Visitors

Drivers_

Business objective

KPI

Driver Driver

KPI

Driver Driver

Online forms

Drivers_

Business objective

KPI

Driver Driver

KPI

Driver Driver

?

Let’s run an online campaign_

Campaign

Media

Banner Banner

SEM

Adword Adword

Email

Link Link

Campaign

Media

Banner Banner

SEM

Adword Adword

Email

Link Link

Campaign

Media

Banner Banner

SEM

Adword Adword

Email

Link Link

Conversions_

Break it up_

Reach Media Share

Click rate Leads CPC

Conversion rate CPA

ROMI

vs

Quality Quantity

Q & A_

Kim Damsgaard Digital Director

kd@pravdadigital.dk