Moving from a Monologue to a Dialogue in Marketing . . .

Matt Gehrett, Executive Director Howard Goto, Marketing Specialist

Fresno Pacific UniversityContinuing Education

Private, Liberal Arts, Christian University

Continuing Education at FPUOver 30 years and counting ….• Professional Development for Educators

– Workshops & Seminars– Independent Study Courses

• Correspondence and Online Courses• Work with over 12,000 students per year

• Incarcerated Youth Courses– CA prisons – grant funded

• Customized Corporate Training – Just getting started …

Traditional Marketing

through the mail

Flyers

Magazine

Ads

Marketing … via the monologue

Course

Catalogs

SurveyMonkey

• End of Course

• Special Surveys

Registration System

• $10 discount code on all marketing.

• Tracking Reports

Constant Contact

• Welcome / Thank You

Emails

• Weekly Emails

Google

• Clicks on webpage

• Registration goals

• Ecommerce

Email

Publishing Web

Analytics

Marketing

Codes Student

Surveys

Collecting data to begin the conversation …

Web Analytics

Student Surveys

Marketing Codes

Email Publishing

INTELLIWORKS

CRM (Constituent Relationship

Management)Marketing

Campaigns

Program

ManagementContacts

Cases

Reports

Dashboards

Capturing the conversation …

Integrated with our student data system (Datatel)

Contact and Cases

Program Management

Marketing Campaigns

Reports and Dashboards

Google & Teachertube

• Google tracking• Landing Page• Free Resources from Instructors

Eduventures

• Pricing study• Trends in each

state• School District

Survey

Facebook

• Group• Page• iPod

Giveaway

University Pastor

• Email and phone support• Links to

Resources

CPC Ads

Spiritual

Support

Market

Research

Social

Networking

To keep the dialogue going ….

Triggermail by SailThru (Transactional Emails)

Benefits ???

Better

Service

Lower

Costs

More

Self

Sufficient

Increased

knowledge

A final word ...

For more information, contact

Matt Gehrett at mgehrett@fresno.edu

Thank You!