Movies Versus Brands: techniques of quality product

placement

by Daniel Gridin

DanielDan

When did I start to love Product Placement?

Apocalypse now by Francis Ford Coppola. The first product

placement I’ve ever enjoyed.

No James Bond

No stories about Popeye

Today we shall speak about 3 pillars of effective product

placement

Our today’s destination

Let us begin…

#1 Style

#1 Style

Just one single view can tell the whole story

What boots do you wear,

honey?

Converse, baby. Only Converse.

Sin City

Video #1 I am Legend Trailer

Video #2 «Seduction by light» commercial (Philips) Vs 2046 episode

#2 Naturalness

Natural atmosphere of an ad agency

99 francs

Video #3: Friends. Episode from season 5

Video #4: Friends. Episode from season 5

#3 Marketing

The promoted product MUST be in stock.

Otherwise it is …

I

The Matrix Syndrome

I just wanted to buy Nokia 8110, which looked so cool in

The Matrix, but unfortunately it was not sold anymore. That is the reason I’m now using this

banana as a cell phone.

Product Placement must beadequate to the target audience

of the movie

Video #5: Man On Fire Jack Daniels Episode

Use cross-promotion, wherever possible

Video #6: Jumper feat Serena Williams HP Commercial («the computer is personal

again» campaign)

The End Starring:

Dan Gridindan@swotme.ru

swotme.rupp.kaknado.biz