AdvocacyWhat, why, how?

Kevin Mayne, Development DirectorMOVE Congress 2015

ECF gratefully acknowledges financial support from the European Commission.

About ECF2020 Aims• Cycling at least

doubled to in Europe• The rate of ‘cyclists

killed or seriously injured’ decreased by 50%

• To achieve this– Cycling in all policies– Investment in cycling

>10% of transport budgets

– Investment in recreational cycling and tourism

Advocacy and promotion for cycling

• International advocacy, promotion

• Supporting national advocacy through member groups, partners, networks

• Demonstration projects, research, development of new approaches, promotion

• Organizing, attending and promoting events e.g. Velo-city, MOVE Week, Bike2work

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AdvocacyAdvocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions

(http://en.wikipedia.org/wiki/Advocacy)

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PrivateSector

Academic Medical

Research

Why?

Public sector

investment and policy

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Thanks for being advocates!For more information

k.mayne@ecf.com@maynekevin @eucyclistsfed

www.ecf.com

ECF gratefully acknowledges financial support from the European Commission.