Morgenbooster / Digitale løsninger out of the box / 5. december 2012

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Transcript of Morgenbooster / Digitale løsninger out of the box / 5. december 2012

DIGITALE LØSNINGER OUT OF THE BOX v/ Peter Solow

MORGENBOOSTER

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER

OUT OF THE BOX

KUNSTEN AT SKRIVE

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

KUNSTEN I SKRIFT

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

PRODUKTION AF SKRIFT

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

EJERSKAB AF SKRIFT

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

THERE IS NO BOX

THE BOOK IN THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OUT OF THE BOX MEDIA

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OUT OF THE BOX KNOWLEDGE

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OUT OF THE BOX CMS

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OUT OF THE BOX CODE

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

NU OGSÅ I GUL

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

“PRØV I FEM MINUTTER AT LEGE MED TANKEN - HVAD HVIS DU I MORGEN IKKE LÆNGERE FÅR PENGE FOR DIT KERNEPRODUKT.”

Klaus Bundvig, 1508 A/S

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

CITAT

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

PAID OWNED EARNED

ANNONCER REKLAMER

SPONSORATER

WEBSITE

TWITTER

FACEBOOK BLOGS

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OWNED

A CASE OF BOOTSTRAP

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

BUILD ON OUT OF THE BOX (+ SOME LOVE) OPEN SOURCE CMS

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

BUILD WITH OUT OF THE BOX OPEN SOURCE FRONT-END FRAMEWORK

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

BOOTSTRAP– OUT OF THE BOX FRONT-END

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

95% BOOTSTRAP 5% GOBASIC

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

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[…]

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DATA-TARGET=".NAV-COLLAPSE">

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</A>

<A CLASS="BRAND" HREF="/">

<IMG SRC="/MEDIA/276097/LOGO.PNG" ALT="HOME">

</A>

<DIV CLASS="NAV-COLLAPSE">

<UL CLASS="NAV">

[…]

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</DIV>

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</DIV>

JAVASCRIPT – OUT OF BOOTSTRAPS’ BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STYLING – NOT QUITE OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STYLING –WITH A LITTLE HELP

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STYLING –PRE-PROCESS CSS

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

NESTING

PARENT REFERENCES

VARIABLES

OPERATIONS AND FUNCTIONS

INTERPOLATION

MIXINS

ARGUMENTS

@IMPORTS

$MAIN-COLOR:#FEFEFE;

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BACKGROUND:$MAIN-COLOR;

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-MOZ-BORDER-RADIUS: $SIZE;

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BORDER-RADIUS: $SIZE;

}

.ROUNDBOX {BORDER:1PX SOLID RED;

PADDING:10PX; @INCLUDE CORNER(6PX);}

STYLING –PRE-PROCESSED CSS – NOW WITH HELPERS

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STYLING –5% BOOTSTRAP 95% 1508

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STANDARD UNIK

TID

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

KOMPLEKSITET =

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STANDARD UNIK

TID

WEBSITE

WEBSHOP

BLOG

E-MAIL KAMPAGNE

PUBLIKATIONER

VIDEO

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STANDARD UNIK

TID

KOMPLEKSITET =

A CASE OF SHOPIFY

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

ETABLER EN TRAGT

WEDNESDAY,

DECEMBER 05, 2012 DIGITALE LØSNINGER OUT OF THE BOX

RELEVANT AKTIVERING AF FORBRUGEREN, DER SKABER VÆRDI.

WEDNESDAY,

DECEMBER 05, 2012 DIGITALE LØSNINGER OUT OF THE BOX

DET KRÆVER …

FUNNEL

WEDNESDAY,

DECEMBER 05, 2012

DIGITALE LØSNINGER OUT OF THE BOX

AKTIVERING KONVERTERING LOYALITET

FUNNEL

WEDNESDAY,

DECEMBER 05, 2012

DIGITALE LØSNINGER OUT OF THE BOX

AKTIVERING KONVERTERING LOYALITET

AKTIVERING AF

DESIGNTALENTER OG

KONSUMENTER GENNEM

KONKURRENCE.

ANVENDES TIL AT GØRE

OPMÆRKSOM PÅ LAUNCH

AF E-SHOP.

LAUNCH A E-SHOP MED

ADDED VALUE I FORM AF

SÆRSALG AF HAJEN,

ABONNEMENTSORDNINGER

OG BUNDLES

IDENTIFICER AMBASSADØRER, DER

KAN DRIVE JERES SOCIALE

KANALER.

ETABLER ALFIE/PANDA/HAJ SOM

EN FIGUR I SOCIALE MEDIER.

OVERVEJ ET NYHEDSBREV SOM

LOYALITETSINDTRÆKKER.

SHOPIFY

WEDNESDAY,

DECEMBER 05, 2012

DIGITALE LØSNINGER OUT OF THE BOX

SHOPIFY

WEDNESDAY,

DECEMBER 05, 2012

DIGITALE LØSNINGER OUT OF THE BOX

KORTLÆG WEB CELEBS OG GIV DEM NOGET AT SKRIVE OM. DET BETALER SIG.

WEDNESDAY,

DECEMBER 05, 2012 HEVEA: DIGITAL STRATEGI

KORTLÆG RELEVANTE SITES OG BLOGS, HVOR I KAN GØRE JER SYNLIGE.

WEDNESDAY,

DECEMBER 05, 2012

DIGITALE LØSNINGER OUT OF THE BOX

WEB LØSNINGER – OUT OF THE BOX

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

STANDARD UNIK

KOMPLEKSITET

WEBSITE

WEBSHOP

BLOG

EMAIL KAMPAGNE

BOX OF THE FUTURE

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

OUT OF THE BOX - AND INTO THE WIDE BLUE….

5. DECEMBER 2012 DIGITALE LØSNINGER OUT OF THE BOX

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