Moon Bracelet

Moon Bracelet

“It’s more than just a bracelet!”

Problem

Teenagers like beauty

Teenagers have little pocket money

Solution

Make beautiful handmade bracelets

Inexpensive

Teenagers can customize the bracelets

Description of Product

Handmade, elegant, suit for teenagers

Inexpensive

Bracelet with name of the customer on it

Business Model

Process:

1. Travel to wholesale stores

2. Purchase materials

3. Make bracelets at home

4. Deliver bracelets to school

Economics of One UnitSelling Price $5.50 Cost of materials $0.58 Cost of labor 1.80 Other variable costs 0.00Total COGS/ COSS $2.38Contribution Margin $2.62

Definition of One Unit

One packaged bracelet

Monthly Break Even Units$0

= 0 ≈ 0 units$2.62

Market Analysis

Description of Target Consumer

Demographics Geographic

Teenagers, 15-20 years old. Mostly girls. Have pocket money about $10 to 420

In Brooklyn International High School, Brooklyn, 11201

Psychographics Buying Patterns

Like to be fashionable. Like to show personality and style. Prefer Internet

Buy with cash. Usually only buy once. Most are impulsive shoppers

Total population of targeted geographic

area

Population of target market

47746

Market size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name: Jewelry Store Annual Industry

Sales:$3,000,000,000

400

200

Promotion and Sales

Advertising on Facebook

Personal selling-sell to friends

Poster advertisement-Put up posters

Sales promotion-Buy 5 get 1 free

Business card-Give out business card in school.

Competition

Direct competitors: Online sellers: eBay, Amazon. Michael

Indirect Competitors: Macy’s, Forever 21.

Moon Bracelet: Customers ask for favorite design. Inexpensive. Handmade. Produced locally

Qualifications

Tenzin Chotsok: Has experience of making bracelets. Designer. Persistent

Ziao Zhang: Come up with idea. Thinking flexibly Investigate the needs of customers.

Sales Projections

Jan Feb Mar Apr MayJune July AugSeptOct Nov Dec0

5

10

15

20

25

30

35

Units Sold

Units Sold

Total Units220

Gross Revenue$1210

Net Profit$489.94

Startup Funds

Item Why Needed CostStrings Needed to make bracelets $14.50Beads Needed to make bracelets 16.50Wrappers Needed to package bracelets 3.00Table Needed to put the bracelets on it 0Price tags Needed to write the price of each

bracelet2.00

Total Startup Expenditures $36.00

Emergency Fund 18.00Reserve for Fixed Expenses 0

Total Startup Investment $54.00

Moon Bracelet

Moon Bracelet

“It’s more than just a bracelet!”