The Social Media Movement

Agenda

What is Social Media? How to use Social Media What are the Social ‘Norms’? Capitalizing on Social Media Protecting your brand Elements of Social Media Policy

What “IS” Social Media?

Social Media is NOT

Social Media is NOT

Social Media ISabout using technology to

connect people

There is NO “power”

of Social Media

There IS power in

Relationships

There IS power in Shared

Experience

There IS power in

“Belonging”

There IS power in

Business Relationships

There IS power in

Political Relationships

There IS power

in Numbers

Social Media can help you build stronger relationships

with more people

Using Social Media

Step 1: Start with a Purpose

• Who are you going to connect to?

• What information are you looking for?

• What information can you provide?

Blogging

Blogging

• Branding

• Better Search Engine Results

• Digital ‘Center of Influence’

• Big Time Commitment

• Better Long-Term Results

LinkedIn

LinkedIn

• Professional resource

• ‘Touch’ your contacts via updates

• Start Discussions

• Get Introduced via Your Network

• Job searches / recruitment

• Low Time Commitment

Facebook

Facebook

Facebook

• In Client’s “Data” Stream

• More Intimate Relationship

• Better Conversation / Engagement

• Easier to Target

• Pictures / Events / News

• Closed Network

Twitter

Twitter

Twitter

• Fast

• Low Time Commitment

• Participate in Conversations

• Generate Warm Leads

• Broadcast Messages

• Open Source

What are the Social ‘Norms’?

# 1 Listen

# 2 Participate in the Conversation

# 3 Provide Valuable & Relevant Information

#4 Be Yourself

Capitalizing on Social Media

Social Media Should:• Increase Revenues

• Decrease Costs

• Increase Brand Value

Or why would you do it?

Are companies making money?

Increase Revenue• Introductions

• Warm Prospects

• Increased Sales Leads

• Direct Sales

• In-bound Marketing

Decrease Costs• Supplement Existing Marketing

• Free Polls / Surveys

• Test Market Product or Service

• Reduce Travel with Skype

• Training Manuals Wiki

Increase Brand Value

Just FYI…Social Media is only

one tool in yourMarketing Mix

Protecting your brand

Search Google

Set Up a Google Alert

Set Up a Google Alert

Create a Social Media Policyfor Your Company

Things to consider…

• Who ‘owns’ the account?• Who will you follow?• Don’t curse, spread hate, or

otherwise attack people.• Nothing is private anymore.• Employee safety.• DO NOT friend your employees.• Culture NOT Rules.

Thank you!

Cyndee Woolley(239)571-3174

cyndee@c2-com.comwww.LinkedIn.com/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley

http://Twitter.com/cmwooll