Post on 05-Apr-2018
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WINTER TRAINING
PROJECT
ON
CORPORATE SOCIAL RESPONSIBILITY
OF
THE COCA COLA COMPANY
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD OF
THE DEGREE
MASTERS OF BUSINESS ADMINISTRATION
(SESSION 2010-2012)
UNDER GUIDANCE: SUBMITTED BY:
Mrs. Darshneel B.Grover MONICAGUPTA
Assistant Professor 1019170014
IIET
INVERTIS INSTITUTE OF ENGINEERING & TECHNOLOGY
BAREILLY
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DECLARATION
I Monica Gupta student of MBA IVrth semester (Roll no- 1019170014) at IIET hereby declare
that the project report titled Corporate Social Responsibility of The Coca Cola Company
submitted in the fulfillment of the MBA programme (2010-2012) batch offered by Invertis
Institute of Engineering & Technology, Bareilly is based on genuine works.
This report has not been submitted to any other institution or university for the fulfillment of
any other course of study or any other purpose.
Monica Gupta
MBA IVrth Sem
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PREFACE
A Project is a scientific and systematic study of real issues on a problem with the application
of management concept and skills. The study can deal with small or big issues in any
division of an organization. It can be case study where a problem has been dealt with,
through the process of management. The essential equipment of a project is that, it should
contain scientific collection of data , analysis and interpretation of data leading to valid
conclusion.
Project is an essential part in MBA curriculum. It enables the student to share the real
experience in industry and market.
The topic of my project is CORPORATE SOCIAL RESPONSIBILY OF THE COCA COLA
COMPANY.
This project report tends to give a sharp picture of the CSR of the company.
I hope, this study can be of some help to the soft drinks company of his product and services
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Acknowledgements
It is a matter of great pleasure to thank all esteemed persons who helped me to complete my
final research project successfully otherwise, it would not been possible.
Acknowledgement is not only a ritual, but also an expression of indebtedness to all those
who have helped in the completion process of the project. One of the most pleasant aspects
in collecting the necessary and vital information and compiling it is the opportunity to thank all
those who actively contributed to it.
I like to express my deepest gratitude and thanks to my Project Guide
Mrs Darshneel B.Groverfor the valuable guidance and constant encouragement, which she
extended to me throughout my Winter project.
MONICA GUPTA
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CONTENTS
1-Introduction of the company 7
2-History of the company 15
3-Mission, Vision and values 24
4-System of Coca Cola in India and worldwide 28
5-Corporate Governance 35
6-Corporate Social Responsibility 39
7-Products Description 68
8-SWOT Analysis 80
9-Objective of the study 84
10-Research Methodology 86
11-Finding 93
12-Conclusion 95
13-Bibliography 97
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INTRODUCTION OF COCA COLA
In 1886, Dr. John Pemberton created the formula ofCoca-Cola, a pharmacist in Atlanta,
Georgia. The drink was sold ad-refreshing elixir at the fountain counter of Jacobs Pharmacy
of which Dr. John Pemberton was part owner, unaware that the pharmacist had given birth
to caramel colored syrup, which is now the chief ingredient of the world favorite drink. Today
the white-on-red flow of Coca-Cola is familiar sight in more then195 countries. The syrup
combines with the carbonate water to fuel a $16.2 billion corporation that has captured a
46% slice of the global soft drinks market. The company estimates that the drink is served
more than 773 million times every day and if all Coke ever produced were filed in standards
bottles and placed end to end it would wrap around the equator21, 161 times.
The story of Coca-Cola is a story of a drink and its charm with the consumed. The story of
ecstasy and again that the drink has caused to those dedicated to its growth Pemberton first
managed to sell and average of9 drinks per day, though a shop called Jacobs Pharmacy,
in 1891, Candler bought Coca-Cola company with the initial stock of $1,00,000. Coca-Cola
was registered at the US patent office in 1893, and began selling at soda fountains for 5
cents a glass of therapeutic refreshment 1894; I got into bottles, courtesy a candy merchant
Joseph Boedenharn of Mississippi.
Five years later; the drink was being bottled on a regular basis under a region wise
franchising system; and its first competitor Pepsi Cola, Coca-Colas first bottling plant opened
in Chattanooga, Tennessee followed by another in Atlanta in 1900.
The unique taste of cola was an outstanding success. Over the next two decade the number
of plants crossed 1000. In a bit to difference the product, the company adopted 6.5 ounce,
pale green contour bottle designed by the root glass company of Terri Haute, Indiana. Today
it is an intrinsic of the brand.
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The company broadened its horizons when Robert Woodruff the son of a banker who
acquired to Company for $25 million in 1919, assumed charge in 1923. He began by
upgrading bottling operations, brought in innovations like a six-bottle carry home carton, and
gear up advertising support. It was under Wood Ruff that the brand. Known affectionately as
coke by now associated itself with sportive events. By the early 1940s the brand was selling
as the real thing to set itself apart from me to Colas.
As a time went by the company brought out some new aerated drinks. The first one Fanta
appeared in the selves in 1960. Its birth was an accident; the companys German name is an
attempt to produce Coca-Cola without some key ingredients, turned out into an orange
flavored drink instead. Its strategists who feared the dependence on just one put a cap on
growth welcomed it. While fanta was being rolled out the company bought minute made
corps. This in 1967 was combined with Duncan foods to pave way for the Coca-Cola foods.
Several beverages followed the most notable being Sprite, a lemon drink developed in the
late 1950 and formally launched in 1961.
Coca-Cola had diversified the company into businesses and it even had a steam generator
and boiler making division. Robert. C. Goizueta, Cuban born 27 years veteran took over as
the Coca-Cola unlike Pepsi Company depended on a single brand.
The best insurance policy that he figured was to let coke evolve to the summer slacking it
with variants, even reinventing if needed.
In 1982, the company launched what is now considered among the worlds most successful
brand extensions Diet Coke under the leadership of Sergio Zyman, the head of us
marketing. The idea was to retain the loyalty for the health conscious drinker who loved the
taste but hated the calories. After this it came out with caffeine free versions of its main
drinks. Yet in the US the company kept losing ground to Pepsi. Zyman, a former Pepsi
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marketer argued that the correct strategy was to replace 98 year old with better tasting cola,
label it as New Coke and blare the news which is exactly what the company did more than
a decade ago in 1985. But when placed on the shelves it did not budge.
On wide spread protest it was recalled after79 days. The company has about 100 brands in
its portfolio but Coke, Fanta and Sprite account for most of its sales. In 1994, the real things
coke sold over52.5 billion liters. For the taste of it diet coke along with Coca-Cola light sold
8.5 billion liters, which makes it the worlds two top non-cola drinks sold over 6.5 billion
liters each. Which sprite aimed at the independent youngster two does not care what as
others drink. In 1993, Coca-Cola reentered India after 16 years long exile, four years Pepsi
made its debut India. While Coke plays on brand nostalgia, Pepsi address the young crowd,
which unlike a in America is a dominate ort if the population here.
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SOFT DRINK MARKET IN INDIA
Today India is one of the most potential markets, with population of around 900 million
people; the Indian soft drinks market was only of 200 cases per year. This was very low even
compared to Pakistan and Philippines. Population and potential market are two major
reasons for major multinational companies of entering India. They feel that a huge population
coupled with low consumption can only lead to an increase in the soft drink market. Another
increase in the sale of soft drinks in the scorching heat and the climate of India, which is
suitable for high sale of soft drinks. All these factors together have contributed to a 30%
growth in the soft drinks industry. If the demand continues growing at the same rate, within
two years the volume could touch 1 billion cases.
All these factors are the reasons for the entry two giant of the soft drink industry of the world
to enter the Indian market. These two giants Pepsi and Coca-Cola, themselves share 96% of
the soft drink market share. Cadburys Schweppes, Campa Cola and other soft drink brands
share rest. But was the scene same 20 years ago? The answer is No . 1970 was the year of
pure soft drinks Campa Cola and Parle people (Thumsup and Limca).
Soft drink consists of a flavor base, sweetener and carbonated water. In general terms non-
alcoholic drinks are considered as soft drinks this name soft drink was given by Americans
as against hard which is mainly alcoholic.
The major participants involved in the production and distribution of soft drink are
concentrate and syrup producers, bottlers and retail channel. Concentrate producers
manufacture basic soft drink flavors and retail channel refers to business location that tells or
serves the products directly to consumers.
Soft drink is not a product, which a person plans to buy before hand, but is an impulse
purchase. Lots of sale depends upon the strength of merchandizing done at the point of sale.
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It all begin in 1977, a change in government at the center led the exit of Coca-Cola which
preferred to quit rather diluting its equity to 40% in compliance with the Foreign Exchange
Regulation Act (FERA). The first national cola drink to pop up was double seven. In the
meantime, Pure Drinks, Delhi on cokes exit, switched over to Campa Cola.
The beginning of 1980s saw the birth of another cola drink, Thumsup, Parle the Gold Spot
people, launched it in 1978-79, as Refreshing Cola. By the mid-eighties McDowells
launched Thrill, and by the late eighties three was Double Cola, which entered in India
market, as a NRO run outfit with its plant in Nasik {Maharastra}, in 1978 Parle, Indian soft
drinks market (Share 33%) with its Gold Spot and Limca brands. Later Thumsup also started
Thumsup. At the same time the threat to the Indian soft drinks was that of fruit drinks. In
1988, fruit drinks market was valued at Rs. 40 crores and grew at the rate 20%.
Coca-Cola entered Indian by buying up to 69% of the 1800 crore soft drink market (i.e. 5
Parle Export brands ofThumsups,Limca, Gold Spot, Citra&Maaza). Today the scene has
changed making it a direct battle between two giant Coca-Cola and Pepsi. The picture will
become clearer by looking at the Indian market shares in the beverages Industry.
One of the strongest weapons in Coke armory is the flexibility it has empowered its people
with. In coke every employee, may he be a manager or salesmen, have an authority to take
whatever steps he or she feels will make the consumers aware of the brand and increase its
consumption. Thus coke believes in establishing and nurturing creditability of the salesmen
and making commitment to grow business in accounts. All these factors together led to a
high growth in the Indian market and constantly increasing market share.
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The Flavours of Soft Drinks are currently running in the Market
Coke teams along brands like: -
Coca-Cola
Fanta
Thumsup
Limca
Sprite
Kinley Soda
Maaza
Kinley Water
Diet coke
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THE FUTURE OF COCA-COLA
While doing business overseas offers Coke wonderful growth opportunities it also has its
own disadvantages. The economic slowdown in various overseas markets and the strong
dollar had their impact on Coca-Cola revenues and bottom line in 1998. But the company
optimistic about the future.
M. Douglas investor, the Chief Executive Officer of the Coca-Cola Company says, In the
year 1998 has been a challenging period for the Coca-Cola Company as economic
environment became more uncertain in the later part of 1998, and we strongly believe that
our fundamental opportunities for long term growth have not changed.
As long as maximization of share holder wealth remain Cokes focus for its future is assured
Goizueta had stated and proven to the world that focus on shareholder wealth does more
good to the company than focus on revenues and it is not that coke does not enjoy volumes
for it is worlds No. 1 soft drink manufacture.
It is not content with this title and is aiming at higher volumes year after year. Surely coke
will continue to grow. Point on Roberto had reduced the company basically to its trademark
and the returns are so astronomical as to be off the boards. It just absolutely added a jet
engine to their performance.
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HISTORY OF COCA COLA
The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola
India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian
economy to foreign investments in 1991. Since then its operations have grown rapidly
through a model that supports bottling operations, both company owned as well as locally
owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today,
our brands are the leading brands in most beverage segments. The Coca-Cola Companys
brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up,
Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu
Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees and Vitingo (a
beverage fortified with micro-nutrients).
In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola
Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and
beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely,
Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-
Cola Company, who are authorized to prepare, package, sell and distribute beverages under
certain specified trademarks of The Coca-Cola Company; and an extensive distribution
system comprising of our customers, distributors and retailers. Coca-Cola India Private
Limited sells concentrate and beverage bases to authorized bottlers who are authorized to
use these to produce our portfolio of beverages.These authorized bottlers independently
develop local markets and distribute beverages to grocers, small retailers, supermarkets,
restaurants and numerous other businesses. In turn, these customers make our beverages
available to consumers across India.
The Coca-Cola Company has invested nearly USD 1.1 billion in its operations in India since
its re-entry back into India in 1992. The Coca-Cola system in India directly employs over
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25,000 people including those on contract. The system has created indirect employment for
more than 1,50,000 people in related industries through its vast procurement, supply and
distribution system. We strive to ensure that our work environment is safe and inclusive and
that there are plentiful opportunities for our people in India and across the world.
The beverage industry is a major driver of economic growth. A National Council of Applied
Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this
industry has an output multiplier effect of 2.1. This means that if one unit of output of
beverage is increased, the direct and indirect effect on the economy will be twice of that. In
terms of employment, the NCAER study notes that an extra production of 1000 cases
generates an extra employment of 410 man days.
As a Company, our products are an integral part of the micro economy particularly in small
towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is
amongst the largest domestic buyers of certain agricultural products.
As an industry which has strong backward and forward linkages, our operations catalysis
growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial
and agricultural products. Our operations also lead to incremental growth for enterprises
engaged in post production activities like merchandising, marketing and sales. In addition,
we share best practices and technological advancements with our suppliers, vendors and
allied industries which often lead to improvement in the overall standards of quality across
industries.
The Coca-Cola Company has always placed high value on good citizenship. Our basic
proposition entails that our Companys business should refresh the market; enrich the
workplace; protect and preserve the environment; and strengthen the community. We
leverage our unique strengths to actively support and respond to local needs -- be it the need
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for education, health, water or nutrition. We have used our distribution network for disaster
relief, our marketing prowess to raise awareness on issues such as PET recycling, and our
presence in communities to improve access to education and potable water. The Coca-Cola
India Foundation is now taking forward in the community at large, projects and programs of
social relevance to carry forward the message of inclusive growth and development. For
more details on activities of the Coca-Cola India Foundation, please visit the website of the
Coca-Cola India Foundation.
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COMPANY HIGHLIGHT
Coca-Cola worldwide and in India
The Coca-Cola Company is the worlds largest beverage company. Along with Coca-Cola,
recognized as the worlds most-valuable brand, the Company markets four of the worlds top
five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other
beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through
one of the worlds largest beverage distribution system, consumers in more than 200
countries enjoy The Coca-Cola Companys beverages at a rate exceeding 1.6 billion
servings each day.
Coca-Cola in India is the countrys leading beverage Company with an unmatched portfolio
of beverages. The Company manufactures and markets leading beverage brands like Coca-
Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and
Georgia range of tea coffee, Nestea and Fanta Fun Taste.
One of the early investors in India, the Coca-Cola system provides direct and indirect
employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1
million retailers and our business has a multiplier effect on employment and earning
opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top
buyers of mango pulp. The Coca-Cola System in India business also positively impacts
industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods
Manufacturers, Banking etc.
The Coca-Cola Company has always placed high value on good citizenship. At the heart of
business is a mission statement called the Coca-Cola Promise - The Coca-Cola Company
exists to benefit and refresh everyone that it touches. This basic proposition entails that the
Companys business should refresh the markets, protect, preserve and enhance the
environment and strengthen the community. Coca-Cola India provides extensive support for
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community programs across the country, with a focus on education, health and water
conservation. The Company has installed more than 500 rain water harvesting structures in
the country. The Company has also undertaken the rejuvenation and reconstruction of
several traditional water bodies including check dams. We are also working towards
providing clean drinking water to school children in Chennai and areas in West Bengal in
partnership with Rotary International and UN Habitat respectively. The Company is
committed to work with communities across India in its effort to contribute to mutual growth
and development.
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Message from the President & CEO, Coca-Cola India & South West Asia-
(ATUL SINGH)
2011 has been an eventful year for the company. We have grown our volumes, made
effective technological innovations, developed long standing partnerships with a number of
organizations and continued to build our portfolio of brands.
India is a strategic market for The Coca-Cola Company. The Company announced a $ 2
Billion investment in India, in the next 5 years beginning 2012, which is directed at realizing
the tremendous opportunity that exists in this market. The investment represents our
commitment to continued innovation, consumer marketing and brand building, expansion of
distribution and our manufacturing capacity and creates economic growth and opportunities
for the local community.
The India and South West Asia Business Unit is on track to achieve our 2020 goals, although
there is a long way to go. Our India business has been growing for the last 23 quarters and
17 of these quarters have seen double digit growth. We are working to maintain this growth
momentum and realize the potential in this market. India ranks among the top ten markets of
The Coca-Cola Company in volume terms and is the largest market in the Eurasia and Africa
Group.
Last year, was a year of good results. Two of the Companys core sparkling brands1
Thums Up and Spritewere the countrys top selling soft drink brands. Trademark Coca-
Cola was one of our fastest growing sparkling brands and Maaza2was Indias largest selling
juice drink. Coca-Cola was recognized as Indias most trusted beverage brand3 as well as
the most exciting youth brand in the country4. Coca-Cola India also ranked amongst the top
five most respected FMCG companies in India5 . The Company launched Coke Studio, a
fusion music show in partnership with MTV, which became a national phenomenon with
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712,000 Facebook fans, over 2.5 million hits on YouTube and close to 10 million downloads
on mobile platforms.
Sustainability remained a key focus area for the Company and together with our bottling
partners; we accomplished many of our goals, including achieving a net zero balance with
regard to groundwater usage in India.
We are well integrated with our local communities and are doing our bit to contribute to
economic and social growth. We launched the Coca-Cola NDTV Support My School
campaign, which is aimed at creating more than 100 model schools in India. Each of the 100
schools will receive improved access to water and gender-specific sanitation, infrastructure
for water conservation and rainwater harvesting, landscape improvement, library
construction, teacher training, and new sports facilities. We also collaborated with Jain
Irrigation to launch Project Unnati- an Ultra High Density Plantation technology for farmers in
Andhra Pradesh, which will lead to better productivity in the Mango belt, train farmers on
water conservation and sustainability. An example of innovating in India for Indian conditions
was the launch of, eKOcool, a solar powered refrigerator, which overcomes the barrier of grid
power availability and provides growth opportunities for many small business enterprises.
The refrigerator is also equipped with a solar mobile charger and a lantern which provide
additional income generation for the outlet.
We actively supported grassroots level sports programs to encourage active, healthy living
such as the Coca-Cola Under-16 Cup cricket tournament, the Coca-Cola Mir Iqbal Hussain
Trophy football tournament and Sprite Gully Cricket. Collectively these programs are
engaging more than 50,000 youth in healthy active living programs.
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As we work towards continuing our growth momentum in 2012, we remain committed to work
with communities across the country for our mutual growth and development; and I look
forward to your continued support in carrying the growth momentum forward.
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MISSION VISION AND VALUES
The world is changing all around us. To continue to thrive as a business over the next ten
years and beyond, we must look ahead, understand the trends and forces that will shape our
business in the future and move swiftly to prepare for what's to come. We must get ready for
tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination
for our business and provides us with a "Road map" for winning together with our bottling
partners.
Our Mission
Our Road map starts with our mission, which is enduring. It declares our purpose as a
Company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference
Our Vision
Our vision serves as the framework for our Road map and guides every aspect of our
business by describing what we need to accomplish in order to continue achieving
sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy peoples desires and needs
Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value
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Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities
Profit: Maximize long-term return to share owners while being mindful of our overall
responsibilities
Productivity: Be a highly effective, lean and fast-moving organization
Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make
our 2020 Vision a reality.
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, its up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
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Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Act Like Owners
Be accountable for our actions and in actions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didnt
Be the Brand
Inspire creativity, passion, optimism and fun
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COCACOLA SYSTEM IN INDIA AND WORLD WIDE
At the core of our business in India, as in the rest of the world is our production and
distribution network, which we call the Coca-Cola system. Globally, the Coca-Cola system
includes our Company and more than 300 bottling partners. The Coca-Cola Company
manufactures and sells concentrate and beverage bases. Our authorized bottlers combine
our concentrate or beverage bases as the case may be with sweetener (depending on the
product), water or carbonated water to produce finished beverages. These finished
beverages are packaged in authorized containers bearing our trademarks -- such as cans,
refillable glass bottles, non-refillable PET bottles and tetra packs -- and are then sold to
wholesalers or retailers. In India, additionally, the Company also sells certain powdered
beverage mixes such as Vitingo and Fanta Fun Taste.
Our beverages reach our ultimate consumers through our customers: the grocers, small
retailers, hypermarkets, restaurants, convenience stores and millions of other businesses
that are the final points of distribution in the Coca-Cola system. What truly defines the Coca-
Cola system, and indeed what makes it unique among businesses, is our ability to create
value for our customers and consumers.
In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola
Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and
beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely,
Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-
Cola Company, who are authorized to prepare, package, sell and distribute beverages under
certain specified trademarks of The Coca-Cola Company; and an extensive distribution
system comprising of our customers, distributors and retailers. Coca-Cola India Private
Limited sells concentrate and beverage bases to authorized bottlers who are authorized to
use these to produce our portfolio of beverages.These authorized bottlers independently
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develop local markets and distribute beverages to grocers, small retailers, supermarkets,
restaurants and numerous other businesses. In turn, these customers make our beverages
available to consumers across India.
HISTORY OF BOTTLING
1950- Coca-Cola bottling plant opens in New Delhi
1958- Concentrate plant opens in India
1973- 22 bottling plants operate in 13 states
1977- Coca-Cola and 38 other companies refuse to dilute stake, formally
withdraws from Country in 1978
1992- Re-enters India
BOTTLING PARTNER
In India, the Coca-Cola system comprises of a wholly owned subsidiary of
The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells
concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling
entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners
of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute
beverages under certain specified trademarks of The Coca-Cola Company; and an extensive
distribution system comprising of our customers, distributors and retailers. Coca-Cola India
Private Limited sells concentrate and beverage bases to authorized bottlers who are
authorized to use these to produce our portfolio of beverages.These authorized bottlers
independently develop local markets and distribute beverages to grocers, small retailers,
supermarkets, restaurants and numerous other businesses. In turn, these customers make
our beverages available to consumers across India.
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WORKING AS GLOBAL TEAM
Our people are the face of our brands. They are talented and passionate, and they take
immense pride in being a part of this Company with a global scale. The Coca-Cola system in
India directly employs over 25,000 people including those on contract. The system has
created indirect employment for more than 1,50,000 people in related industries through its
vast procurement, supply and distribution system. We strive to ensure that our work
environment is safe and inclusive and that there are plentiful opportunities for our people in
India and across the world.
LEADING THE INDUSTRY AND REFRESHING THE WORLD
RESPONSIBILY
Since our first soda fountain sales in 1886, we have played a role in driving marketplace
innovation and catalyzing growth in local economies where we operate. Today we lead the
beverage industry with more than 500 beverage brands across the world including four of
the top five sparkling brands. But while our business opportunities are enormous, our
commitment to the consumers and the communities in which we operate is even greater.
Atul Singh, President & CEO, India and South West Asia leads the Companys operations in
India, Nepal, Bhutan, Bangladesh, SriLanka and Maldives. In our journey to become a
profitable, sustainable growth company, our management structure has evolved to sharpen
external focus on the marketplace with greater speed, productivity and effectiveness.
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Atul Singh
President & CEO, Coca-Cola India and South West Asia
Atul Singh is the President & CEO of Coca-Cola India and South West Asia Business Unit, a
responsibility that he took over on September 1, 2005. He is responsible for Coca-Colas
operations in India, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives.
Under his stewardship, Coca-Colas business in India has made strides in all facets of its
operations and has reported twenty consecutive quarters of growth of which fourteen
quarters have registered double digit growth.
Atul joined The Coca-Cola Company in 1998 as Vice President, Operations of Coca-Cola,
India Division. He led the Franchise Operations and Key Accounts group of the India Division
from 1998 to 2001. Atul then moved to China and served as the President of the East,
Central and South China Division. Additionally, Atul was also responsible for the global and
strategic Key Customer Relationships for Greater China and was a member of the Customer
Leadership Council. Prior to this, Atul served as Deputy Division President and headed the
Operations group of China Division. Under his leadership, mainland China operations were
among the fastest growing Coca-Cola businesses.
Atul is an independent Director on the Board of Bata India Ltd. He is also the current
Chairman of AMCHAM India and the Vice-Chairman of the Asia Pacific Council of American
Chambers of Commerce (APCAC) for South Asia. He is the Chairman of the Sports
Committee of Confederation of Indian Industry (CII) having earlier chaired CIIs National
Committee on Rural Development and the National Committee on CSR. He is also the
Chairman of the Environment Committee of Federation of Indian Chambers of Commerce
and Industry (FICCI), having earlier led the Sports Committee of FICCI for three years. Atul is
a member ofthe Advisory Board of AIESEC, the worlds largest student organization and a
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member of the Young Presidents Organization, a global body dedicated to creating Better
Leaders through Education and Idea Exchange.
Atul is regularly invited to panel discussions and guest lectures across the globe. He has
been a panelist at the Indian Economic Summit, World Economic Forum on subjects of
Sustainability, Rural Development and Supply Chain Management over the past five years.
He has been invited to be a guest speaker at several business schools like the Kelloggs
Business School, Indian School of Business, Hyderabad and Singapore Management
University. He has also addressed several sessions for CII, FICCI, AMCHAM, Asia Society
and US India Business Council etc.
Prior to joining Coca-Cola, Atul worked with The Colgate Palmolive Company for 10 years
and held several key positions including Country General Manager, Nigeria (1995-1998),
Finance Director and then Country General Manager, Romania (1992-1995) and Finance
Manager, Body Care Division, USA (1990-1992). Before joining Colgate, Atul worked as an
Auditor with Price Waterhouse in New York.
Atul is an alumnus of the prestigious St. Xaviers College of Kolkata, India from where he
majored in Commerce (Honors). Atul holds an MBA degree from Texas Christian University,
USA.
He has lived and worked in the four continents of Asia, Africa, Europe and North America.
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ORGANISATION CHART
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CORPORATE GOVERNANCE
Coca-Cola India operations are fully integrated into the governance structure of The Coca-
Cola Company, including two important codes:
(a) The Code of Business Conduct outlines expectations for employees to comply with the
law and act ethically in all matters. The Code remains applicable to all employees of The
Coca-Cola Company and its majority-owned subsidiaries. More details on the code can be
accessed at our corporate.
Anti-Bribery Policy: The Coca-Cola Company and its subsidiaries are committed to doing
business with integrity. This means avoiding corruption of all kinds, including bribery of
government officials. We will abide by all applicable anti-bribery laws, including the U.S.
Foreign Corrupt Practices Act, and local laws in every country in which it does business. The
Company is a signatory to the United Nations Global Compact, by which it is committed to
work against corruption and bribery around the world. The Company also has incorporated a
prohibition against bribery into its Code of Business Conduct. This anti-bribery policy
provides compliance requirements to prevent improper payments and to ensure accurate
reporting of permissible payments under all applicable anti-bribery laws.
(b) The Code of Business Conduct for Suppliers seeks to extend and clarify similar ethical
expectations to our suppliers. The Supplier Code became effective in February 2008. Both
the Code of Business Conduct and the Supplier Code highlight the EthicsLine reporting
service, through which individuals can confidentially ask questions or report concerns to an
independent administering party.
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ADVISORY BOARD
Ours is a Company committed to achieving the highest standards of governance, and we
continuously engage with our stakeholders, seeking their inputs to further refine our strategy
and operations. As part of our commitment, Coca-Cola India has constituted the following
Advisory Boards:
India Advisory Board
The India Advisory Board guides our Company on various issues including future strategies,
corporate citizenship and corporate governance. Mr. Naresh Chandra, former Ambassador
of India to the United States, who also headed the Government of India committee on
Corporate Governance, is the Chairman of the Board. The Advisory Board meets three to
four times a year and reviews the performance of the Company. It also guides our
Companys management on various operational and environment-related matters to help us
formulate short- and long-term strategies.
Advisory council on Environment and Sustainability
The Advisory council on Environment and Sustainability (ACES) guides our company to
preserve, protect and enhance the environment and natural resources. The ACES also helps
to ensure that our Company uses its resources and capabilities to provide active leadership
on environment and sustainability related matters relevant to our business. The Council is
chaired by General V.P. Malik (Retd), Former Chief of Indian Army, who has also been a
member of the National Security Advisory Board and Honorary Advisor to the Center for
Policy Research, New Delhi.
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Health and Wellness Advisory Council
We believe that our industry has a role to play in helping Indian consumers lead healthier
lives. Coca-Cola is committed to developing and launching a portfolio of products that enable
the Indian consumer to lead healthier lives. The Health and Wellness Advisory Council
(H&WAC) shares this belief and guides and assists our Company to (a) identify and highlight
the evolving nutritional needs of Indian Consumers (b) suggest viable health & wellness
solutions for beverage applications and (c) support consumer education programs that
promote a healthy and active lifestyle.
Coca-Cola India Foundation Advisory Board
Coca-Cola India Foundation has constituted an Advisory Board to advise it on its overall
working, its mission objectives, functioning priorities and long term strategies best designed
to achieve maximum public benefit. The Board constituted under the Chairmanship of Justice
JS Verma, former Chief Justice of India, comprises eminent personalities who have provided
distinguished service to public, social, charitable organizations / institution, and who have
expertise in the field covered by the objects of the Foundation. This Board meets three to
four times a year.
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CORPORATE SOCIAL RESPONSIBILITY
INTRODUCTION
Corporate Social Responsibility is the continuing commitment by business to behave
ethically and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large
The same report gave some evidence of the different perceptions of what this should mean
from a number of different societies across the world. Definitions as different as CSR is about
capacity building for sustainable livelihoods. It respects cultural differences and finds the
business opportunities in building the skills of employees, the community and the
government from Ghana, through to CSR is about business giving back to society from the
Philippines.
Traditionally in the United States, CSR has been defined much more in terms of a
philanthropic model. Companies make profits, unhindered except by fulfilling their duty to pay
taxes. Then they donate a certain share of the profits to charitable causes. It is seen as
tainting the act for the company to receive any benefit from the giving.
The European model is much more focused on operating the core business in a socially
responsible way, complemented by investment in communities for solid business case
reasons. Personally, I believe this model is more sustainable because:
1. Social responsibility becomes an integral part of the wealth creation process - which if
managed properly should enhance the competitiveness of business and maximize the
value of wealth creation to society.
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2. When times get hard, there is the incentive to practice CSR more and better - if it is a
philanphropic exercise which is peripheral to the main business, it will always be the
first thing to go when push comes to shove.
But as with any process based on the collective activities of communities of human beings
(as companies are) there is no 'one size fits all'. In different countries, there will be different
priorities, and values that will shape how business act. And even the observations above are
changing over time. The US has growing numbers of people looking towards core business
issues.
For instance, the CSR definition used by Business for Social Responsibility is:
Operating a business in a manner that meets or exceeds the ethical, legal, commercial and
public expectations that society has of business.
On the other hand, the European Commission hedges its bets with two definitions wrapped
into one:
A concept whereby companies decide voluntarily to contribute to a better society and a
cleaner environment. A concept whereby companies integrate social and environmental
concerns in their business operations and in their interaction with their stakeholders on a
voluntary basis
When you review each of these, they broadly agree that the definition now focuses on the
impact of how you manage your core business. Some go further than others in prescribing
how far companies go beyond managing their own impact into the terrain of acting
specifically outside of that focus to make a contribution to the achievement of broader
societal goals.
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CORPORATE SOCIAL RESPONSIBILITY OF THE COMPANY
LIVE POSITIVELY focuses on seven core areas key to our business sustainability: Beverage
Benefits; Active Healthy Living; Energy Management and Climate Protection; Community;
Sustainable Packaging; Water Stewardship; and Workplace.
1-WATER
Our goal is to safely return to communities and nature an amount of waterequivalent to
what we use in all of our beverages and their production. Water is the foundation of life and
of every beverage we make. But within 20 years, two-thirds of the worlds population may
face severe water stress. Improving water quality and availability is vital to our business and
the communities we serve. Its what drives our water stewardship commitment -- and our
focus on reducing, recycling and replenishing.
REDUCE
We believe that our first responsibility is to manage our own water resources in our
operations wisely. Water is the most important ingredient in our beverages. Water is also
used for beverage manufacturing processes such as rinsing, cleaning, heating and cooling.
The Coca-Cola system in India has improved its water use efficiency (water usage ratio) by
over 25 percent since 2005.
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RECYCLE
Goal: Return to the environment, at a level that supports aquatic life, the water we use in our
manufacturing operations by the end of 2010 through comprehensive wastewater treatment.
While we work to reduce our water use and improve our water efficiency for each litre of
product we produce, we also are focused on recycling the water we use in our operations.
Our global goal is to return all the water that we use for manufacturing processes to the
environment at a level that supports aquatic life. In India, all our plants are already in
compliance with this requirement.
Typically referred to as wastewater, water used in our system operations is recycled through
a treatment and cleansing process. This ensures that the quality of the wastewater meets
applicable local laws and regulations before being released back into the environment.
Treated wastewater is then used within our plants for utility purposes in boilers, evaporators,
chillers and outside for landscape irrigation and dust control, reducing our use of external
water resources.
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In our manufacturing plants, wastewater is a result of production processes, such as
container-washing systems, line lubrication and equipment cleaning. The generated
wastewater is fully treated at the on-site Effluent Treatment Plant (ETP) and this typically
includes secondary treatment (including the collection of wastes, screening/settling of solids,
biological treatment to remove nutrients and disinfection and disposal) to meet The Coca-
Cola Company (TCCC) and the Indian Pollution Control Board (PCB) norms. It is pertinent to
mention here that TCCC norms are typically more stringent than the local regulatory norms
applicable to our Industry. Additionally, all the discharged waste water is measured and also
used in many plants for developing green belt inside the plants. Thus, the treated waste
water in large number of units complies with Zero Discharge norm of the PCB where in all
the treated waste water is utilized within the plant premises for on-land discharge. The
treated wastewater is also used for secondary purposes of the plant, such as toilet cleaning,
floor wash etc which is in keeping with our policy to reduce water and use recycled water for
secondary purposes within our plants.
REPLANISH
Goal: Expand global support of healthy watersheds and sustainable community water
partnerships.
While we work to reduce our water use and improve our water efficiency for each litre of
product we produce, we also are focused on recycling the water we use in our operations.
Our global goal is to return all the water that we use for manufacturing processes to the
environment at a level that supports aquatic life. In India, all our plants are already in
compliance with this requirement.
Typically referred to as wastewater, water used in our system operations is recycled through
a treatment and cleansing process. This ensures that the quality of the wastewater meets
applicable local laws and regulations before being released back into the environment.
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Treated wastewater is then used within our plants for utility purposes in boilers, evaporators,
chillers and outside for landscape irrigation and dust control, reducing our use of external
water resources.
In our manufacturing plants, wastewater is a result of production processes, such as
container-washing systems, line lubrication and equipment cleaning. The generated
wastewater is fully treated at the on-site Effluent Treatment Plant (ETP) and this typically
includes secondary treatment (including the collection of wastes, screening/settling of solids,
biological treatment to remove nutrients and disinfection and disposal) to meet The Coca-
Cola Company (TCCC) and the Indian Pollution Control Board (PCB) norms. It is pertinent to
mention here that TCCC norms are typically more stringent than the local regulatory norms
applicable to our Industry. Additionally, all the discharged waste water is measured and also
used in many plants for developing green belt inside the plants. Thus, the treated waste
water in large number of units complies with Zero Discharge norm of the PCB where in all
the treated waste water is utilized within the plant premises for on-land discharge. The
treated wastewater is also used for secondary purposes of the plant, such as toilet cleaning,
floor wash etc which is in keeping with our policy to reduce water and use recycled water for
secondary purposes within our plants.
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2-PACKAGE
Our vision is to advance a packaging framework in which our packaging is no longer seen as
waste, but instead as a valuable resource for future use. To realize this zero waste vision,
we are guided by a commitment to continuous improvement.
COMPLETING THE CYCLE
Packaging adds value to our products by increasing shelf life, minimizing breakage, reducing
transportation and handling costs, safeguarding public health, providing product information
and creating consumer convenience. But in an era of rising energy costs and scarce
resources, we must work toward packaging that adds value not only to our products, but also
to our environment and society.
REDUCE
We aim to be amongst the most efficient users of consumer-preferred packaging in the
global beverage industry and in India. This begins in our package development stage, where
we work to use the least amount of natural resources necessary to protect product quality
and meet consumer needs.
One of the ways we conserve natural resources is by light weightingtaking weight and
material out of our packaging. Our packaging innovation teams are continually testing
packages and looking for new ways to decrease our raw material use while also reducing
costs. In India, over the last decade, we have successfully reduced the weight of our glass
bottles used for packaging sparkling beverages ranging from 10% to 33% for different pack
sizes .
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RECOVER AND RECYCLE
Another aspect of our package development process is to work with the industry associations
and all others involved in the recycling value chain to recover and recycle packages after
they are used. We work in partnership with local communities to help develop economically
and environmentally effective solutions tailored to meet their specific needs. The majority of
our packages are 100 percent recyclable and among the most recycled consumer packages
in the world. This is a result of our selection of materials that have an established economic
value, justifying their collection and reuse. In a bid to promote the recycling of PET packages,
the Company periodically sources merchandise like T-shirts made from recycled PET and
distributes it amongst its employees and business partners such that they become
ambassadors of the cause
.
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3-CLIMATE
Our goal is to grow the business, not the carbon in our manufacturing operations. Improve
the energy efficiency and reduce emission of greenhouse gases in cold drink equipment.
Protecting our climate together
At Coca-Cola India we believe that climate change is a profound challenge that will require
concerted action by government, business and civil society. We also recognize that climate
change may have long-term direct and indirect implications for our business and supply
chain. We have a role to play in working to use the best possible mix of energy sources while
improving the energy efficiency of our manufacturing and distribution processes.
Our climate protection efforts start inside the Company, with a combination of action and
education in the
three areas explained below, where we have the biggest climate protection opportunity:
EQUIPMENT , FACILITIES AND BOILING PLANTS
Cold-Drink Equipment
With climate change most closely associated with burning fossil fuels, it surprises many
people to learn that a portion of our emissions of greenhouse gases comes from the cooling
equipment that keeps our beverage products cold. With an aim to improve the energy
efficiency of our cooling equipment to reduce the emissions, The Coca-Cola Company has
developed a proprietary device called energy management system (EMS).
The EMS is a device that reduces energy consumption of a cooler up to 35% by allowing the
temperature inside the cooler to rise (between 7C to 14C) during periods when the outlet is
closed and maintains the correct cooler temperature (between 0C and 7C) during the
active hours of the outlet. The EMS manages this by detecting the people movement in-front
of the cooler through an infrared sensor eye & through the cooler door opening and closing
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counts. The unit is totally self managing and does not require any special interference of the
user. It can substantially reduce the number of service calls whilst saving on average up to
35% energy (when compared with a 24hour running cooler without EMS).
Additionally, the EMS facilitates longer life to the compressor, fans and lights in a cooler, by
protecting against High voltage (> 250V) & Low voltage (< 180V) supplies and saves
maintenance cost of the cooler owner. All the cooling equipment of more than 250 liters
capacity that we bought in 2009 were 100% fitted with EMS which is also mentioned on the
cooler body (labels). We have also made 100% transition to HFC free (Hydroflourocarbons
free) insulation foam for our cold drink equipment.
Facilities and bottling plants
Achieving energy efficiency is a continuous process and we are consistently working on
fixing the basics -- fixing leaks, insulating pipes, reducing pressure and optimizing
temperatures, as well as investing in efficient lighting, compressor optimization and heat
recovery. At some of our bottling plants, we have converted the conventional boilers into
biomass-based briquette boilers such that there are fewer emissions.
TRANSPOTATION PLANT
As a product, beverages have an extensive presence in India and are widely distributed.
Such a distribution system requires efficient management of the distribution fleet to keep our
carbon emission levels low. As a beginning and with a view to be more environment-friendly,
our product delivery vehicles owned by our bottling partners in Delhi now operate on
Compressed Natural Gas (CNG). CNG is a fossil fuel substitute for gasoline (petrol), diesel
or propane fuel. Although its combustion does produce greenhouse gases, it is a more
environmentally clean alternative to those fuels and it is much safer than other fuels in the
event of a spill (natural gas is lighter than air, and disperses quickly when released). CNG is
made by compressing natural gas (which is mainly composed of methane [CH4]), to less
than 1% of its volume at standard atmospheric pressure.
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4-WORKPLACE
We foster open environments, as diverse as the markets we serve, where workplace rights
are respected and people are inspired to be the best they can be.Our goal
A Great Place to Work
Coca-Cola India wins in the marketplace because of the pride, passion and dedication our
people bring to the business of quenching the worlds thirst. We aspire to be a great place to
work, where employees around the world are given opportunities to collaborate and build the
worlds greatest brands, to develop their skills and expand their breadth of experience, and
all while having fun in the process.
WORKPLACE RIGHTS
In Coca-Cola India Mission, Vision & Values, we commit to being a leader in corporate
responsibility and express our aspiration to be among the world's most respected companies.
Among the keys to earning that respect is maintaining world-class standards for fair and
dignified treatment of all the people who work for Coca-Cola India. We communicate this
commitment in ourWorkplace Rights Policy and Human Rights Statement.
OurWorkplace Rights Policy (the "Policy") serves to ensure that we apply a consistent
approach to workplace rights worldwide -- as an integral part of our culture, strategy and day-
to-day operations. The Policy contains our principles on freedom of association, forced labor,
child labor, discrimination, work hours and wages, safe and healthy workplaces, workplace
security and community and stakeholder engagement.
HUMAN RIGHTS STATEMENT
We are committed to earning the trust of our employees and those who do business with a
set of values that represent the highest standards of quality, integrity, excellence, compliance
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with the law and respect for the unique customs and cultures in communities where we
operate.
The reputation of The Coca-Cola Company and Coca-Cola India is built on trust and
respect. Our employees and those who do business with us around the world know we are
committed to earning their trust with a set of values that represent the highest standards of
quality, integrity, excellence, compliance with the law and respect for the unique customs and
cultures in the communities where we operate.
The Coca-Cola Company and Coca-Cola India have always endeavored to conduct
business responsibly and ethically. We respect international human rights principles aimed at
promoting and protecting human rights, including the United Nations Declaration of Human
Rights and the International Labor Organization's Declaration on Fundamental Principles and
Rights at Work, and we actively participate in the United Nations Global Compact.
Our acknowledgment of these international principles is consistent with our dedication to
enriching the workplace, preserving the environment, strengthening the communities where
we operate and engaging with our stakeholders to pursue progress toward these goals.
In our workplaces and the communities in which we operate, we believe that a serious
commitment to human rights is fundamental to the way we conduct our business. We treat
our employees with dignity, fairness and respect, and we are guided by our shared values of
integrity, collaboration and accountability.
Our commitment is formalized and manifested through various policies including our
Workplace Rights Policy, our Code of Business Conduct and our environmental governance
and management systems. While these policies apply to The Coca-Cola Company and all of
the entities that it owns or in which it holds a majority interest, Coca-Cola India is committed
to working with and encouraging the independent bottling partners to uphold the values and
practices that these policies drive.
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The Coca-Cola Company and its bottling partners jointly understand that the true measure
of a well-managed business is not just weather it is financially successful, but how it achieves
that success. As our system does business around the world touching so many different and
distinct local cultures, we know that its not enough to be profitable, we must also be
responsible. This is best achieved in Coca-Colas unique business system when The Coca-
Cola Company and bottlers work together toward our shared goals.
We have expressed these shared goals in a global framework for good corporate citizenship
and local accountability called Citizenship @ Coca-Cola India. The framework consists of a
commitment to embrace a shared set of principles across our global system and is designed
to measure and drive improvement in four areas of operation: workplace, marketplace,
community and environment. We expect the individual companies that belong to our system
to accept the accountability to live up to this commitment and apply these principles to every
facet of their local operations.
Through our Supplier Guiding Principles Program, we work with our direct suppliers to
ensure that they uphold laws and regulations in the workplace and conduct their business
ethically and responsibly.
WORKPLACE RIGHT POLICY
We value the relationship we have with our employees. We are committed to fostering open
and inclusive workplaces that are based on recognized workplace human rights, where all
employees are valued and inspired to be the best they can be.
We value the relationship we have with our employees. The success of our business
depends on every employee in our global enterprise. We are committed to fostering open
and inclusive workplaces that are based on recognized workplace human rights, where all
employees are valued and inspired to be the best they can be.
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Our Workplace Rights Policy is guided by international human rights standards, including the
Universal Declaration of Human Rights, the International Labor Organization's Declaration on
Fundamental Principles and Rights at Work and the United Nations Global Compact.
The Workplace Rights Policy applies to The Coca-Cola Company and all of the entities that it
owns or in which it holds a majority interest. The Coca-Cola India is committed to working
with and encouraging our independent bottling partners to uphold the principles in this Policy
and to adopt similar policies within their businesses.
The Policy includes the following components:
Freedom of Association and Collective Bargaining
Forced Labor
Child Labor
Discrimination
Work Hours and Wages
Safe and Healthy Workplace
Workplace Security
Community and Stakeholder Engagement
Freedom of Association and Collective Bargaining
The Company respects our employees right to join, form or not to join a labor union without
fear of reprisal, intimidation or harassment. Where employees are represented by a legally
recognized union, we are committed to establishing a constructive dialogue with their freely
chosen representatives. The Company is committed to bargaining in good faith with such
representatives.
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Forced Labor
The Company prohibits the use of all forms of forced labor, including prison labor, indentured
labor, bonded labor, military labor or slave labor.
Child Labor
The Company adheres to minimum age provisions of applicable laws and regulations. The
Company prohibits the hiring of individuals that are under 18 years of age for positions in
which hazardous work is required. The Companys prohibition of child labor is consistent with
International Labor Organization standards.
Discrimination
The Company values all employees and the contributions they make and has a long-
standing commitment to equal opportunity and intolerance of discrimination. We are
dedicated to maintaining workplaces that are free from discrimination or physical or verbal
harassment on the basis of race, sex, color, national or social origin, religion, age, disability,
sexual orientation, political opinion or any other status protected by applicable law. The basis
for recruitment, hiring, placement, training, compensation and advancement at the Company
is qualifications, performance, skills and experience.
Work Hours and Wages
The Company compensates employees competitively relative to the industry and local labor
market. We operate in full compliance with applicable wage, work hours, overtime and
benefits laws. We offer employees opportunities to develop their skills and capabilities and
provide advancement opportunities where possible.
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Safe and Healthy Workplace
The Company provides a safe and healthy workplace. We are dedicated to maintaining a
productive workplace by minimizing the risk of accidents, injury and exposure to health risks.
Workplace Security
The Company is committed to maintaining a workplace that is free from violence,
harassment, intimidation and other unsafe or disruptive conditions due to internal and
external threats. Security safeguards for employees are provided as needed and will be
maintained with respect for employee privacy and dignity.
Community and Stakeholder Engagement
The Company recognizes its impact on the communities in which it operates. We are
committed to engaging with stakeholders in those communities to ensure that we are
listening to, learning from and taking into account their views as we conduct our business.
Where appropriate, we are committed to engaging in dialogue with stakeholders on
workplace rights issues related to our business and within our sphere of influence. We
believe that local issues are most appropriately addressed at the local level. We are also
committed to creating economic opportunity and fostering goodwill in the communities in
which we operate through locally relevant initiatives.
Guidance and Reporting for Employees
The company creates workplaces in which open and honest communications among all
employees are valued and respected. Coca-Cola is committed to following all applicable
labor and employment laws wherever we operate.
If you believe that a conflict arises between the language of the policy and the laws, customs
and practices of the place where you work, if you have questions about this policy or if you
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would like to report a potential violation of this policy, you should raise those questions and
concerns through existing processes, which make every effort to maintain confidentiality. You
may ask questions or report potential violations to local Management, Human Resources,
Legal Department or Strategic Security. Employees can also report suspected violations
through the EthicsLine secured internet website at www.KOethics.com or by calling the
appropriate toll-free number for your location, which can be found on the www.KOethics.com
website. No reprisal or retaliatory action will be taken against any employee for raising
concerns under this policy. The Company is committed to investigating, addressing and
responding to the concerns of employees and to taking appropriate corrective action in
response to any violation.
For Individuals in the European Union: Please note that Ethics Line phone or web services
only allow you to report financial, accounting and auditing matters. Should you wish to report
issues under the Workplace Rights Policy, such reports should be made directly to local
Management, Human Resources or Legal Department.
The Company reserves the right to amend this policy at any time. Nothing in this policy says
or implies that a contract exists between the Company and its employees or that participation
in this program is a guarantee of continued employment with The Coca-Cola Company.
TRAINING AND SKILL DEVLOPMENT
Pegasus is Coca-Cola Indias flagship program to develop functional experts each year,
enhancing their skills, to take on future roles within the Company. Spread over seven
months, under the Pegasus program, the participants are exposed to several development
opportunities; a 360 degree feedback and personalized coaching for individual personal
development; academic learning sessions to develop general management skills;
collaborative business projects for experiential 'live' learning and importing and exporting
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learning by replicating best practices. Company and bottler associates have been a part of
this program over the years.
Under the aegis of the Coca-Cola University, a special program Eagles, helps source fresh
young talent ahead of demand, for our franchise bottlers. Spread across six months, the
Eagles program includes classroom learning, e-learning, mentoring, coaching & feedback
and fieldwork. There are several other training programs conducted by the Coca-Cola
University and the Company throughout the year for skill development and capability
building.
SUPPLIERS
Our suppliers and business partners are vital to our continued success .They provide our
system with materials, including ingredients, packaging and machinery, as well as goods and
services.
Having a sound, stable and ethical supply base is important for our growth and the footprint
we leave in local communities around the world. Our suppliers provide our system with
materials, including ingredients, packaging and machinery, as well as goods and services.
As a Company, we have a responsibility to hold our direct suppliers and bottling partners to
standards commensurate with our own operations.
Our suppliers are expected, at a minimum, to conduct business in an ethical manner and
comply with all applicable laws and regulations. Our Supplier Guiding Principles (SGPs)
communicate our values and expectations for our bottling partners and business partners.
They are the foundation of our commitment to promote the respect of labor rights among our
business partners.
The SGPs are a requirement for all direct suppliers of goods and services to the Coca-Cola
India System and all suppliers of materials that are specifically authorized by The Coca-Cola
Company for use by our suppliers. The SGPs are included or where necessary, incorporated
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by reference in all supplier contracts, and many suppliers receive training to facilitate
implementation. Global policy requires that suppliers be assessed for compliance at least
once every three years by an authorized external auditing agency. If non-compliance is
found, we provide a timeframe and offer expertise for corrective action by the facility. We
also require follow-up assessments of non-compliant facilities as frequently as every six
months. Suppliers have offered positive feedback on the SGPs program, including the
observation that it supports the transition of their Human Resources teams from an
administrative function to a professional department. Following the implementation of the
new Labor Contract Law, weve also received feedback on the value of offering support and
education regarding the relevant laws and compliance. We do recognize that some suppliers
may view the audit process as time- and resource-intensive. To alleviate inefficiencies for
suppliers who sell to ours and other companies, we are willing to review and accept results of
third-party audits completed for other companies with comparable supplier codes, and we
encourage our suppliers to share our audit results with their other customers.
SUPPLIERS GUIDING PRINCIPLES
Compliance with Applicable Laws and Standards
Suppliers to The Coca-Cola Company and Coca-Cola India and suppliers authorized by The
Coca-Cola Company and Coca-Cola India are required to meet the following standards, at a
minimum, with respect to their operations as a whole.
Laws and Regulations
Supplier will comply with all applicable local and national laws, rules, regulations and
requirements in the manufacturing and distribution of our products and supplies and in the
provision of services.
Child Labor
Supplier will comply with all applicable local and national child labor laws.
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Forced Labor
Supplier will not use forced, bonded, prison, military or compulsory labor.
Abuse of Labor
Supplier will comply with all applicable local and national laws on abuse of employees and
will not physically abuse employees.
Freedom of Association and Collective Bargaining
Supplier will comply with all applicable local and national laws on freedom of association and
collective bargaining.
Discrimination
Supplier will comply with all applicable local and national discrimination laws.
Wages and Benefits
Supplier will comply with all applicable local and national wages and benefits laws.
Work Hours and Overtime
Supplier will comply with all applicable local and national work hours and overtime laws.
Health and Safety
Supplier will comply with all applicable local and national health and safety laws.
Environment
Supplier will comply with all applicable local and national environmental laws.
Demonstration of Compliance
Supplier must be able to demonstrate compliance with the Supplier Guiding Principles at the
request and satisfaction of The Coca-Cola Company.
These minimum requirements are a part of all agreements between The Coca-Cola
Company and its direct and authorized suppliers. We expect our suppliers to develop and
implement appropriate internal business processes to ensure compliance with the Supplier
Guiding Principles. The Company routinely utilizes independent third parties to assess
suppliers compliance with the SGP; the assessments generally include confidential
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interviews with employees and on-site contract workers. If a supplier fails to uphold any
aspect of the SGP requirements, the supplier is expected to implement corrective actions.
The Company reserves the right to terminate an agreement with any supplier that cannot
demonstrate that they are upholding the SGP requirements.
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5-COMMUNITY
Our vision is to advance a packaging framework in which our packaging is no longer seen as
waste, but instead as a valuable resource for future use. To realize this zero waste vision,
we are guided by a commitment to continuous improvement
Improving quality of life
The Coca-Cola system in India and The Coca-Cola India Foundation (Anandana), work with
local organizations, governments and NGOs to support projects most relevant to community
needs, connecting our business with communities to help them grow and prosper.
Among the community projects that we do are our projects to provide access to clean
drinking water in schools and communities. This includes our project to provide clean
drinking water in primary schools in and around Chennai in partnership with Rotary
International.
In similar partnerships, we are working with UN-HABITAT to provide safe drinking water to
primary schools in West Bengal and with Winrock International and Naandi Foundation to
communities in Andhra Pradesh. The Winrock-Naandi partnership projects are also aimed at
improving health and income of the communities in addition to improving food security.
COMMUNITY DISASTER RELIEF AND REHABILITATION
We feel fortunate to be able to help those in dire need, from providing bottled water to using
our delivery vehicles for aid distribution and associate volunteerism.
Our system is in a unique position to provide assistance during and after natural disasters,
given our distribution strength and reach within communities. We feel fortunate to be able to
help those in dire need, from providing bottled water to using our delivery vehicles for aid
distribution and associate volunteerism. A recent example of our support to communities in
the aftermath of natural disasters is our project to reconstruct primary schools in areas of
Bihar which were severely affected by the floods of 2008. The rehabilitation projects were
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undertaken in partnership with the NGOs World Vision India, Plan India and Save The
Children and for reconstruction of classrooms.
COMMUNITY AWARENESS PROGRAM
Raising awareness on water conservation, water usage, hygiene and sanitation and
environment protection amongst all stakeholders has been one of the priority areas for the
Company.
Our Company regularly participates and organizes workshops and seminars, panel
discussions and interactive sessions in partnership with trade associations, NGOs and
government organizations to create awareness on these important subjects. Quizzes, street
plays, distribution of leaflets and brochures, screening of films, distribution of audio visual
material are some of the other tools employed to engage stakeholders.
A film titled Our Environment Lets Protect It jointly produced by Coca-Cola India and the
NGO, BAIF is being used to create awareness on the environment and has been distributed
in hundreds of schools. This effort has been recognized by the India Today Readers Digest
group by giving the Company the Pegasus Gold Award.
As an awareness building program, the Company and its bottling partners annually celebrate
World Water Day, World Environment Day, World Earth Hour and the International Coastal
Clean Up Day, thereby reaching out to thousands of stakeholders.
EDUCATION
Worldwide The Coca-Cola Company and it's leaders have supported education for more
than 100 years.
We believe that education is one of the keys to socioeconomic development. Hence we
support and encourage educational programs for students of all ages. Our programs focus
on supporting educational infrastructure, scholarships, business-education partnerships and
other local needs.
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In several communities in and around our plant operations, we are contributing towards
school infrastructure construction and repair of classrooms, internet stations, computers,
stationery etc. In Andhra Pradesh we partnered with the state government education
department to give away meritorious scholarships to first and second ranked students in four
categories (SC, ST, Backward Class and other backward caste) in all the districts of the
state.
The Company also conducts the Limca Book of Records Quiz for students. In 2010 the Quiz
was conducted in over 3000 schools across 80 cities. We believe that such initiatives
catalyze the overall development and growth of children.
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6-BEVERAGE BENEFITS
Our goal is to quench every thirst and every need. Provide and tailor beverages for every
lifestyle, life stage and occasion based on individual needs.
Offer quality products you can trust all the time.
Quenching the worlds thirst
Every day, in more than 200 countries around the world, people enjoy 1.6 billion servings of
The Coca-Cola Company's beverages. We have a great responsibility to each and every one
of these people: not only to help fulfill consumers daily hydration needs, but also to support
life-enhancing experiences.
Beverage Innovation
Coca-Cola India is one of the leading beverage companies in India offering great tasting,
quality nonalcoholic beverages to consumers. Our brands in India include Coca-Cola, Fanta
Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza and Minute Maid Pulpy
Orange juice drink, the Georgia Gold range of teas and coffees ,Fanta Fun Taste and Vitingo
(a beverage fortified with micro-nutrients). Our aim is to offer a beverage for every lifestyle
and occasion, where it also makes sense for our long-term business growth. We focus our
resources on what consumers want today and anticipating what they will want tomorrow.
From the added benefits of vitamins and minerals to new ingredients, sweeteners, tastes and
innovations in package sizes, we are constantly challenging ourselves to identify high-quality
additions to our portfolio.
Vitingo
Iron deficiency is widely prevalent in India with an estimated 69% children below 5 years
being deficient in Iron. 72% pregnant women and nearly 70% young women are also
reported to be Iron deficient. Food fortification and supplements are a solution to this
problem. Coca-Cola India has developed a nutritional beverage option Vitingo - that can
address the issues of Iron Deficiency and Iron Deficiency Anemia. Vitingo is a low cost
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beverage powder which contains five essential micronutrients Iron, Folic Acid, Vitamin A,
Vitamin C and Zinc.
In 2009 Coca-Cola India in partnership with the NGO, Bharat Integrated Social Welfare
Agency (BISWA), launched a program to build awareness on micro-nutrient malnutrition (or
Hidden Hunger) in the bottom of the socio-economic pyramid population in India. The two
partners are working together to establish a successful income-generation model for the local
communities and distribute Vitingo to the bottom-of-the-pyramid population in the state.
(Gopaldas, 2002, Sheshadri, 1996 )
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7- ACTIVE HEALTHY LIVING
Our goal is to help people lead active, healthy lives by offering a wide variety of beverages,
our focus on information and education, and our support of physical activity.
Were all in this together
Making a positive difference includes caring about health and well-being -- both physical and
emotional. Together with our partners and stakeholders, we can play a role in helping to
identify and support practical solutions that help all people achieve active, healthy, balanced
lifestyles.
EDUCATION
We believe that we have a responsibility to inform our consumers with fact-based ingredient
and nutrition information for our products so they can make beverage choices that are in line
with a sensible, balanced diet and active lifestyle. We also have a responsibility to respect