O u r a n n u a l r e p o r t r e v e a l s t h e t r u t h a b o u t M o m s : t h e y a r e c o n n e c t e d , i n s p i r i n g , i n n o v a t i v e , a n d p h i l a n t h r o p i c .

Buzz on Moms

Report Presidential Election

The

9.0

Who was Involved?

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7000 Panelists

female 100% 53

2 Par tic ipa n ts

These panelists . Launched 09.24

.12

978 attempts

Fielded online

Closed 09.28.12

532 members from our buzzSpotter® network participated in th is survey about Moms to learn h ow they’re raising the Millennial Generation.

The majority of participants are from these states.

STATS BY STATE AND PERCENTAGE >>>

location

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NY  15%  

IL  9%  

CA  11%  

FL  6%  

PA  4%  

TX  5%  

OH  7%  MI  

4%  

MA  4%  

Rest  of  USA  35%  

The respondents ranged in age from 21 – 55 years old.

AGE

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16%  

19%  

27%  

29%  

9%  

49-­‐55  

43-­‐48  

37-­‐42  

29-­‐36  

21-­‐28  

ethnicity

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White  72%  

Black  18%  

Asian  American  2%  

Hispanic  7%  

American  Indian  1%  

Relationship status

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Single  16%  

DaQng  2%  

In  a  relaQonship  

12%  

Married  62%  

Divorced  8%  

Education

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High  school  diploma  24%  

Associates  Degree  20%  

Bachelors  Degree  44%  

Masters  Degree  12%  

employment

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51% of our Moms are working full-

time and another 18% are working

part-time.

Unemployed  12%  

Working  part-­‐Qme  18%  

Working  full-­‐Qme  51%  

Self-­‐employed  8%  

A  student  3%  

Homemaker  8%  

Household income

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45% of our students fall be

tween

the national average h ouseh o ld

income of $33,000 and $82,000

Less  than  $8,000  

$8,000  -­‐  $33,000  

$33,000-­‐  $82,000  

$82,000  -­‐  $170,000  

$170,000  -­‐  $370,000  

More  than  $370,000  

I  don't  want  to  specify  

3%   12%  

45%  

35%  

5%  0%   0%  

Party Affiliation

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Republican  24%  

Democrat  52%  

Independent  24%  

Political views

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Very  conservaQve  

4%  

ConservaQve  19%  

Moderate  44%  

Liberal  24%  

Very  liberal  9%  

Are you currently active

in a political group?

buzzmg.com

Yes  22%  

No  78%  

If so, how often?

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Only  when  I  have  Qme  67%  

A  few  hours  14%  

1  day  5%  

2-­‐3  days  9%  

4-­‐5  days  3%   Everyday  

2%  

Will you vote in the 2012

presidential election?

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Yes  95%  

No  5%  

If not, why?

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I  don't  feel  that  my  vote  will  count  

I  am  too  busy  with  work  or  school  

I  am  not  interested  in  voQng  or  poliQcs  

I  can't  physically  get  to  the  polls  to  vote  

I  am  not  legally  authorized  to  vote  

I  don't  like  the  candidates  

I  will  be  out  of  town  

The  lines  are  too  long  

The  process  is  very  confusing  

16%  

0%  

9%  

0%  

1%  

43%  

28%  

0%  

3%  

Do you think obama is in favor of

entrepreneurship in the u.s.?

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Yes  66%  

No  34%  

Do you think programs like social

security and medicare will be

available when you retire?

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Yes  31%  

No  60%  

Not  Sure  9%  

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Presidential Report card

September 2012

Presidential Report card April 2012

Report Card Report Card How would you rate PRESIDENT OBAMA’S

performance?

How would you rate PRESIDENT OBAMA’S

performance?

A B C D F

A B C D F

11% 37% 28% 14% 10%

9% 34% 29% 14% 13%

What is the most important

problem facing our country?

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Economy  

Health  Care  

Illegal  ImmigraQon  

EducaQon  

Energy  

Budget  Deficit  

Foreign  Policy  

Marijuna  LegalizaQon  

Social  Programs  (I.e.  Social  Security,  Medicare)  

74%  10%  

2%  

3%  

0%  

5%  

2%  

0%  

4%  

Where have you been getting most

of your news about the election?

buzzmg.com

Television

internet 35%

newspapers 5%

radio 3%

Friends & family

2% 55%

Which of the following

influences your vote the most?

buzzmg.com

Television

internet 25%

newspapers 7%

radio 3%

21% 44% Friends & family

Do you feel comfortable

discussing your political beliefs?

buzzmg.com

Yes  96%  

No,  its  private  4%  

How many of your friends share things

about politics on social networking

sites?

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internet Friends & family

 

All  of  them  8%  

Most  of  them  35%  

Half  of  them  24%  

Some  of  them  29%  

None  of  them  4%  

Did you watch the republican

national convention?

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Did you watch the democratic

national convention?

Television

Yes  45%  

Some  of  it  38%  

No  17%  

Yes  33%  

Some  of  it  45%  

No  22%  

Who is better at communicating

their messages?

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Obama  73%  

Romney  27%  

How does paul ryan affect romney’s

chance of becoming president?

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Helps  28%  

Hurts  36%  

Doesn't  have  an  affect  36%  

Whose responsibility is it

to resolve the problems in the

middle east?

buzzmg.com

United  NaQons  38%  

European  Union  1%  United  States  

6%  Arab  League  4%  

The  countries  involved  in  the  

conflict  51%  

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Who do you think SHOULD win the 2012 presidential

election?

Who do you think WILL win the

2012 presidential election?

Obama  64%  

Romney  36%  

Obama  79%  

Romney  21%  

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