Post on 14-Sep-2014
description
Online Business Seminars
Module 1- Introduction to blogging and Google
Who Am I?
My name is William Lee.
Who Am I?
• I grew up in Dubai, in the U.A.E
Dubai when I used to live there.
Who Am I?
• I grew up in Dubai, in the U.A.E
Dubai today.
Who Am I?• After university, got a job
with Philip Morris International– Creators of the Marlboro
Brand• Brand executive, Marlboro– But no, I don’t smoke.
What Have I Done?
• Creator of Feedmelah.com!
What Have I Done?
• Creator of Feedmelah.com!
What Have I Done?
• Top 10 food blogs in Malaysia– Google: “Malaysia food
blog”– Google: “Food blog
Malaysia”
What Have I Done?
• Feedmelah.com’s Website Traffic
What Have I Done?
• Feedmelah.com in the newspapers
What Have I Done?
• Feedmelah.com on NTV 7
What Have I Done?
• Creator of Online Business Malaysia
What Have I Done?
• Web Designer
What Have I Done?
• SEO results of clients
Search Engine: Google.com.mySearch Term: ‘Banana Café’Position: 1st
How I Make Money Online
• Online Advertising
• Affiliate Products
• Web Design Services
• Personal Coaching/ Seminars
What Is A Blog/ Blogger?
Who Or What Is A Blogger?
• Princeton:““a person who keeps and updates a blog”
But it’s not that simple.
Who Or What Is A Blogger?
• There are 3 types of blogs– The personal blog– The business blog– The professional blog
• Each serve a different purpose and make money online in different ways
The Personal Blog
• Based on the life of an individual, celebrity or figure head in society
• Blog content can consist of very personal or casual posts, e.g.– What that person ate for dinner– Their stance on a political/ economical matter– Stories, jokes and events– Day to day life
The Business Blog
• A blog setup on behalf of a business• Posts will mostly be official in manner– Press releases– Promotions– New products– Events– Answer customer complaints/ feedback
Business Blog Examples
• http://www.communities.hp.com/online/blogs/default.aspx?GroupID=52
The Professional Blog
• Blogs for a living• Makes money off his or her blog• Blogs on a specific niche subject• Sells products or services via their blog• Content is informative in nature– Tips and tutorials– Advice
Example Professional Blogs
• http://digital-photography-school.com/
How Do People Blog?
The Blogging Platforms
• There are 2 sets of blogging platforms• Free blogs– Blogger.com (.blogspot.com)– Wordpress.com (.wordpress.com)
• Self hosted– Wordpress installation– Joomla
Free Blogging Platforms
Free Blogging Platforms
• Pros– Free to host your own domain name and blog– Fast and easy to setup and start blogging– Great for beginners
• Cons– Inflexible design and usability– Can be shut down at any time (you don’t own it)– Is less professional (domain name, design etc.)
Self Hosted Blogs
Self Hosted Blogs
• Pros– Design can be customized in any way– Wide selection of functionality– More professional (design + domain name)– You own the site
• Cons– Need some technical knowledge to install and run– Not free (hosting and domain must be purchased)
An Introduction to Wordpress
Self Hosted Wordpress• Wordpress is the most widely used blogging
platform on the Internet• Some of the world’s most popular blogs/
websites run Wordpress• Wordpress is open source and free• Wordpress is well supported– Themes– Plugins– Forum support
Self Hosted Wordpress
• It helps with Search Engine Optimization (SEO)• Easy to add galleries and media• Simple, clean designs• Can be turned into member sites• Directories can be added to it• But most of all…
Google Loves Wordpress!
Wordpress Dashboard• This is the ‘control center’ of your blog• Here you add posts, control themes and other
functions• We refer to it as the ‘backend’ of your site
Adding Posts
• Adding posts can be done through the dashboard
• Functions similar to a word processor
Appearance and Themes• Changing the look and feel of your site is
simple via themes• There are thousands of free themes online to
use• Adding functionality can be done through
‘widgets’ and ‘plugins’• There are thousands of plugins to increase
functionality of your website
Appearance and Themes
• Themes
Appearance and Themes
• Widgets:
Appearance and Themes
• Plugins:
The Importance Of Google
Google Search Statistics
A picture paints a thousand words.
Google Search Statistics• Google’s traffic to OBM is almost 90%• It is the main source of search for most
Malaysians• It is the main source of search for most of the
world (excluding China)
Google Keyword Tool
• The Google keyword tool displays total monthly searches for keywords
• Shows potential customers for a website/ online businesses
More than 2 million searches for ‘fishing rods’ are done each month!
Google Paid/ Organic Search Results
Paid Search Results
Paid Search Results
Organic Search Results
Google Paid/ Organic Search Results
• Google paid search advertising is a multi-billion dollar business
• Most targeted online advertising avenue• Allows you to capture ‘searchers’ and make
them into ‘buyers’• Users can control their daily budget• Not widely used in Malaysia
End Of Module 1