Data Modeling

Event Model

Event ModelImpression

Event ModelImpression

Heartbeat (0%)

Event ModelImpression

Heartbeat (0%)

Interaction

Event ModelImpression

Heartbeat (0%)

Interaction

Heartbeat (25%)

Event ModelImpression

Heartbeat (0%)

Interaction

Heartbeat (25%)

Ad Unit

Event ModelImpression

Heartbeat (0%)

Interaction

Heartbeat (25%)

Ad Unit

App

Event ModelImpression

Heartbeat (0%)

Interaction

Heartbeat (25%)

Ad Unit

App App

Optimising Redshift

Data Processing

Data validation

Data Processing

Data validation

Data Processing

Data validation Dimension widening

Data Processing

Data validation Dimension widening

Data Processing

Data validation Data modelingDimension widening

Data Processing

Data validation Data modelingDimension widening

Data is immutable and un-opinionated

Data is mutable and opinionated