The unstoppable comingof Social Usability

Gianandrea Giacoma & Davide ‘Folletto’ Casali

unstoppable?!?

...ok, we have exaggerated, but...

Everything is social.

...even if you don’t think about it

...even if you don’t think about it

...even if you don’t want it

...even if you don’t think about it

...even if you don’t want it

...even if it doesn’t seem

The walkmanDesigned to isolate oneself,

used to connect people.

A personal toolused to create text... to be shared.

Word

Designed to divide,it’s a meeting point for teenagers.

The wall

Positive

I want social dynamics

Negative

I want to avoid social dynamics

how does it happen?

Learnability

Efficiency

Memorability

Errors

Satisfaction

USABILITY

USABILITYSOCIALUSABILITYInterpersonal Relations

Identity

Communication

Group Emergence

Learnability

Efficiency

Memorability

Errors

Satisfaction

Interpersonal Relations

Identity

Communication

Group Emergence

How easy is it to find other people?How easy is it to connect to other people?How easy is it to keep those connections active?How relevant are those connections?

SOCIALUSABILITY

SOCIALUSABILITY

How rich is one’s personal identity expression?How much are interests and passions expressed?How much are personal distinctive traits shown?How much is privacy management detailed?

Interpersonal Relations

Identity

Communication

Group Emergence

SOCIALUSABILITY

How fast can a message reach the other person?How many messages can one handle efficiently?How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?

Interpersonal Relations

Identity

Communication

Group Emergence

SOCIALUSABILITY

How easy is it to create groups?How active are groups once estabilished?How long do they last?How much is it important to be part of a group?

Interpersonal Relations

Identity

Communication

Group Emergence

How can I analyze it?How can I evaluate it?

User tests(you would have never guessed it, uh?)

let’s see it in action!

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

MySpace Facebook

?

PROFILE PAGE PROFILE PAGE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

MySpace Facebook

MySpace

PROFILE PAGE PROFILE PAGE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

MySpace Facebook

?

WHOLE SITE WHOLE SITE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

MySpace Facebook

Facebook

WHOLE SITE WHOLE SITE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

FriendFeed Facebook

?

HOME HOME

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

FriendFeed Facebook

FriendFeed

HOME HOME

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

LinkedIn Google Wave

?

WHOLE SITE WHOLE SITE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

LinkedIn Google Wave

Google Wave

WHOLE SITE WHOLE SITE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

Flickr DeviantArt

?

WHOLE SITE WHOLE SITE

WHOLE SITE WHOLE SITE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

Flickr DeviantArt

DeviantArt

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

Twitter Jaiku

?

PROFILE PAGE PROFILE PAGE

Who does it better?

1. Interpersonal Relations2. Identity3. Communcation4. Group Emergence

Twitter Jaiku

Twitter

PROFILE PAGE PROFILE PAGE

interestingly enough...

an avatar isn’t just an avatar

World of Warcraft Second Life

same digital artifact

different psychosocial impact

is something missing?

Person

Socially-enabled system

Social Usability

Person

Socially-enabled system

Social Usability connects the person to a system with social dynamics.

Social Usability

?

Person

Socially-enabled system

Alone, it isn’t enough: people socialize, but why?

Social Usability

Relational Motivations

Person

Socially-enabled system

We need the people’s motivation.

Social Usability

Relational Motivations

Person

Socially-enabled system

Functional Needs

Circadian Activity

Flow

Motivational Design

what do you think?

Gianandrea Giacoma

Davide Casali

ibridazioni.com@ibridazionigianandrea.giacoma@gmail.com

intenseminimalism.com@follettofolletto@gmail.com

World Usability DayMilan, 13 novembre 2009worldusabilityday.org