trivago

the history...

trivago makes ideal and real vacations possible for all

you asked...

the american mid-range millennial...

“Increasingly, I crave experiences that

stimulate my senses.”

...72%

“I value experiences more than I do material

items.”

83%

... ...“I’d rather spend my

money on an experience than a material item.”

72%

- ALI | 27 YEARS OLD | DIG INTERVIEW | MAY 2013

“

”

I love to travel, so that’s something that I’ll invest in. I don’t shop at macy’s. I don’t even walk in there.

millenials live in a world:...

“when I see that...some of my friends or peers are doing something and I’m not” !

my friends or peers are buying something that I’m not” !

my friends or peers find out about something before I do”

-ARE TWENTYSOMETHINGS TO AFRAID OF MISSING OUT? | THE DAILYBEAST

“

”

millennials...have an overwhelming amount of choices. constantly weighing options, [they] end up with decision fatigue and the dreaded fear of missing out

trivago needs to be a millennial travelers’ first destination

trivago needs to be relevant

millennials have a fear of missing out on the worlddue to an overwhelming amount of options

they wanderlust

a very strong or irresistible desire to travel or roam about; strong longing or impulse toward wandering

• •wan der lust...

emotivation +

opportunity =

behavior...

feeling wanderlust +

interactive real-time solutions =

trivago as first stop to their next vacation...

trivagodon’t just wanderlust

trivagodon’t just wanderlust

new trivago

website

trivagosocial

make a profile invite friends, earn credit share images, video, and text chat with travel buddies + hostel mates

trivagodon’t just wanderlust

platform for user-generated tv spots increase viewership

consumer interaction

fakecation booth...

trivagodon’t just wanderlust

actual trivago users

team

brit fryer (content) nico bovat (creative) viviana jaramillo (new business) caroline hubbell (media planning) hannah melton (account management) stephen driscoll (account management) kayla hammergren (project management)

mentors rick mchugh (creative) catherine sheehan (planning)

thanksdan yurko jenna gabe kate kozlowski donna nolan megan machen shane milan !