1

THOMAS BOILLATPIERRE TAVARESFABRIZIO ALBERTETTI« TRAVEL INDUSTRY: MOBILITY» - DECEMBER 1, 2009

2

SUMMARY

1. INTRODUCTION - BEFORE INTERNET2. MOBILITY IN FEW WORDS3. HISTORICAL AND TECHNICAL EVOLUTION4. PORTAL DEMONSTRATION5. EXTERNAL ENVIRONNEMENT6. THE IMPACT OF INTERNET7. CAR2GO8. VIDEO9. CONCLUSION AND FUTURE OPPORTUNITIES

WELCOME

3

Back to 1989…

4

JOHN WANTS TO BOOK A CAR

CAR SHARING & MOBILITY

83’000 Subscribers

2’250 vehicles

1’150 places

6

Private

Customer

Business

Customer

Gov. & non

Governmental

organizations

Mobility

Cooperative

member Car share

concept

Economical

functionGreen

Environment

Commitment

Phone and

fax

Partners

Car

Sharing

(Private)

Car

Sharing

(Business)

Car fleet

Optimization

R&D

IT and IS

Marketing

And P.R.

> 700 Cars

Car

parks

Customer

Desks

(booking)Acquire &

Maintain

Car fleet Parking

carsPlatform

Dev. And

management

Public

transports

Mobility &

combined

Subscription Cooperative

memberEffective car

renting

Service

Booking

(people)Customer

Desks

(booking)

Other few

partners

before Internet

7

HISTORICAL AND TECHNICAL EVOLUTION OVERVIEW

Customers 28 1’800 4’700 11’300 30’000

Vehicle Booking

Phone Answering machine

Internet

Defining Usage costs

Travelog Handwritten

Board Control

Planning Manual MobiSys

Vehicle Usage

Key Access Card

1987

1993

1996

1999

8

CAR SHARING PLATFORM – THANKS TO INTERNET(!)

« MOBISYS » SYSTEM DEVELOPPED BY MOBILITY

100’000 CUSTOMERS AND 2’800 VEHICLES MANAGED THROUGH 4 COUNTRIES

1.8 MIO OF TRANSACTIONS PER YEAR

PRODUCT FOR SALE

9

FEATURES

MobiSys

CRM

Costs

BookingFleet

Board Control

10

HOW DOES IT LOOK LIKE?-RESERVATION-

11

HOW DOES IT LOOK LIKE?-INVOICES-

12

MOBILITY’S EXTERNAL FACTORS

IT INFRASTRUCTUREEXTEND SERVICES

13

Now, in 2009

14

With Internet

Private

Customer

Business

Customer

Intern.

Companies

Gov. & non

Governmental

organizations

Mobility

Cooperative

memberMobility

Card

Mobility

packageGreen

Environment

Commitment

Mobility.ch

PhonePartners

Easy Car

Sharing

(Private)

Easy car

Sharing

(Business)

Car fleet

Optimization

R&D

IT and IS

Maintain

IT and IS

2’250 Cars

1’110 Car

parksIT and IS

Infrastructure

Acquire &

Maintain

Car fleetParking

carsPlatform

Dev. And

management

Public

transports

Mobility &

combined

SubscriptionCooperative

member

Partners

IT and IS

Platform

Business

Package

Effective car

renting

Car

rental

Other

Partners

Universities

Membership

Program

Developers

IT and IS

Mobisys

15

A new step…

16

Urban

People

One-off

Sign-up

(FREE)

Ca2go.com

Car2go

shops

Pick-up

Urban

mobility

Car fleet

Optimization

Cleaning

Maintain

IT and IS

IT and IS

Infrastructure

Fleet

ManagementSystems

Management Pay per use

0.19€/min

City

Management

Service

Team

Car2Go card

17

BOOKING A CAR WITH INTERNET. IN POOR ENGLISH

18

Future opportunities …