The Future is MobilePresentation by Connie Kuang

“By 2014, 30.7 million Canadians will own a mobile phone.”

“85% of children

own a phone,

while only 73% own books at

home.”

Work. Play. Shop.

EmailText

Instagr.am …?

Mobile Commerce isprofitable and rapidly growing

50% of all mobile users shop via their phones

$2 billion of ebay’s sales are from its mobile application

Mobile barcode scanning went up 700% in 2010.

Confusing shopping be gone!

Coffee Bingo Shopkick = Rewards in 1970 = Rewards in 2011

Starbucks Mobile Card Payment App

“People are more likely to carry theirphone than their wallet.”

the iPhone 5 is to carry NFC technology… actually turning phones

into wallets?

Rumour has it…

Mobile phones as transaction terminals

Geolocational apps are connecting people to local businesses and local perks.

Geolocational apps also collect consumer data to deliver local marketing.

55% of marketers surveyed in 2010 said that mobile is the real area of future growth.

14% of marketers vowed to increase mobile spending by 9% over the next year.

By 2015, shoppers around the world will spend $119 billion on goods and services bought via their mobile phones.

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