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GARY CHANHead, Ecosystem & Developer ExperienceNokia Singapore, Malaysia & Brunei

Nokia NFC Developer OpportunityTap into something new

© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary ChanNFC Forum and the NFC Forum logo are trademarks of the Near Field Communication Forum.

2 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

What is Near Field Communication?

Lots of different applications for open and secure NFC

Operates over a distance of less than 4cm

13.56 MHz band and data rate of 424Kbits/sec

Simple & secure wireless connectivity and communications technology

Local communication using an easy gesture – a tap

3 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

NFC tags vs. 2-D Barcodes

– No NFC HW required– Easily recognizable

– Inconvenient (camera, focus, take picture)– Large visual impact on product– Very limited data storage– Limited use cases (no app launch, BT pairing)– Read-only

– Works by touching, instant– Design can be merged with product– Larger data storage– Multiple use cases (app launch, BT pairing)– Re-writable (if desired)

– Requires NFC HW– New to consumers

Evolution of NFC at Nokia• First to bring commercial NFC devices to market

• More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard)

4 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

2005 2007 2008 June 2011

Nokia 3220Nokia 5140i Nokia 6131NFC

Nokia 6212classic

Nokia C7 Symbian Anna

Evolution of NFC at Nokia• 4 Symbian + 1 MeeGo device already announced with NFC

• More devices to include NFC as standard in 2012

5 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

Q4 2011 2012

Nokia 600Nokia N9 Symbian Belle + more

Nokia 700 Nokia 701

6 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

OPPORTUNITY: 30% of Smartphones sold will have NFC by 2015

Source –Strategy Analytics, Nov 2010*APAC includes Japan

7 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

Key NFC ExperiencesSharing

Transfer content between any two NFC devices

Peer to peer mode

Pairing

Connect easily with other NFC devices

Reader mode

Service Initiation

Start a service or an application

Reader/writer mode

Secure NFC

Mobile device is a credit card and travel card

Card emulation mode

8 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

9 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

CASE STUDY – Using NFC to “Like” on Facebook

10 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

CASE STUDY – Using NFC to “Like” on Facebook

11 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

CASE STUDY – Using NFC to Download info at Museum of London

12 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

OPPORTUNITY: Tap to use apps are NFC experiences that drive use

Source –Nokia 2011, 2CV (Base: 595)

Frequency of use

% use at least once a day % use at least once a week

Tap to pair to NFC enabled devices 12% 22%

Tap to share content 14% 25%

Tap to purchase 18% 28%

Tap to download or inform 17% 37%

Tap to use ticketing 22% 39%

Tap to use third party apps like Facebook 20% 39%

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What can NFC do for your App?Add value (NFC enhanced apps) vs. Create new value (NFC centric apps)

© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

NFC Application Types• NFC Centric Apps

– The application will only work

on NFC devices.

– Publisher makes sure that

the application is only

available to NFC enabled

devices

• NFC Enhanced Apps– Offer NFC feature when

available on device

– Check for presence of NFC

feature and adapt the user

experience or...

– Make 2 versions of the

application

14 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

15 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

NFC Enhanced App – Angry Birds Magic

Unlock levels and capabilities through NFC

• Touch another NFC phone or certain NFC tags

• Unlock Mighty Eagle with NFC tag embedded in real-world objects

16 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

NFC Centric App – Poken

Exchange and manage NFC tags and business cards

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Qt NFC Development

© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

18 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

Multi Platform App Development

Operating SystemSymbian, MeeGo, Windows, Mac OS, Linux

Native appsUse operating system and its functions directly

(different code for networking, GPS, etc.)

19 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

Multi Platform App Development

Operating SystemSymbian, MeeGo, Windows, Mac OS, Linux

Native appsUse operating system and its functions directly

(different code for networking, GPS, etc.)

Your App

Qt frameworkSame code works on all platforms,covers many usecases (GPS, etc.)

(if needed, direct access is still possible)

20 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

Qt MobilityMobility 1.0

Bearer Management APIContactsLocationMessagingMultimediaPublish and SubscribeService FrameworkSensorsSystem InformationVersit

Mobility 1.1

Camera Document GalleryFeedbackLandmarksMaps/NavigationOrganizerService Framework – Out of process

Mobility 1.2

Connectivity (Bluetooth, NFC)

21 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

get started.

Register for the 2-day Qt + NFC workshop22 & 23 September 2011, Wawasan University

Sign up with NokiaGet a free Limited-Edition Nokia water tumbler

get in touch with eda.lim@nokia.com

22 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan

get going.

Get a Nokia C7.Publish a NFC Qt app by 11 Nov.

get in touch with eda.lim@nokia.com

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want to learn more?http://developer.nokia.com/NFC

GARY CHANHead, Ecosystem & Developer ExperienceNokia Singapore, Malaysia & Brunei

thank you.

© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan