Mobile Websites vs. Mobile Apps

What works for you? Kavita Jhunjhunwala | kavita@webspiders.com

Key Points• State of the Mobile Web• 5 Reasons for Mobile Websites• Mobile Website Success Stories• Mobile Websites | Industries Benefited• Impact of Mobile Apps• 5 Reasons for Mobile Apps• Mobile Apps Success Stories• Mobile Apps | Industries Benefited

State of the Mobile Web

travel / restaurant searches result in purchase50%

mobile users use mobile devices for shopping75%

mobile searches result in purchase or visit90%

Browsing “websites” on mobile is tough!

Mobile website makes a lot of sense

Reasons why your brand should opt for a Mobile Website

5

Mobile Websites | Benefits

• Universal compatibility• Shorter go-to-market time frame • Integrate with central CMS • Excellent reach with mobile SEO• Higher conversions than web sites

Mobile WebsiteSuccess Stories

Marina Bay Sands

1. Website allowed guests book rooms.

1. Site was fully optimized for smartphones.

2. Why mobile site: Universal compatibility with all types of smartphones.

Marina Bay Sands

Singapore Post

Website offers information on POPStation. Visitors can vote on new POPStation locations.

Why mobile site: It would be troublesome for visitors to download an app just for some information.

Singapore Post - POPStation

Singapore Polytechnic

Blog is optimized for latest versions of leading mobile operating systems. Google Analytics code integrated into blog.

Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits.

Singapore Polytechnic - Buzz

Industries that Benefit fromMobile Websites

Mobile Websites | Industries Benefited

• Online retailers• Hotels and F&B• Ticketing & Events sites• Travel & Attractions

Impact of Mobile Apps

mobile users would scan mobile tags to get discount coupons30%

smartphone owners use their mobile devices to shop

80%

mobile apps developed in the last 3 years

300,000

Reasons to use mobile apps for your brand

5

Mobile Apps | Benefits

• Accessing device-specific features• Offline access• Seamless user experience• Long-term engagement• Steady revenue through micro-transactions

Mobile AppsImplementation

App allows users to instantly report fires and natural disasters.

Every message is stored in back-end database for analytics

Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap.

Singapore Civil Defence Force

App allows visitors to browse through list of available discounts and special offers.

Offers are sorted according to location of dealer.

Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores.

NETS

App allows service buyers and service providers to connect.

All payments handled securely through the app.

Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app.

LUCKiLINK

Users can submit data through forms.

App specifically supports iPAD.

Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app.

Fuji Xerox

Mobile Apps | Industries Benefited

• High engagement brands • B2B enterprises• Online reservation agencies• Gaming