Mobile Web (Display) Advertising

Mobile Advertising !? :)

Evolution of Mobile Advertising

Evolution of Mobile Advertising

Mobile Web Advertising

Global Mobile Ad Spend Forecast for 2011

Source: http://strategyanalytics.com

will be the dominant form of mobile advertising in

near future

Mobile Web Advertising

Banner Ads (jpeg, gif, animated gif, png, flash lite – based on device capabilities)

Text Ads… or better yet Text/Banner Ads

Interstitials and Click To Call

Although the support for information is changed, the principlesand the goals are the same as in normal web advertising

Number$

The worldwide mobile marketing and advertising willreach $19 billion by 2012

The global mobile marketing industry was worth $1.8billion in 2007 and is expected to grow to $24 billion by 2013

The worldwide mobile advertising market will be worthmore than $12 billion by 2011

Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure willreach $11.4 billion by 2011

$$$

Development

Thousands of devices with different capabilities

device detection

So you definitely need..

reasons to go mobile

Reasons to go mobile P B Aboost brand awareness

gain new customers

extend your media visibility

cross promotion

earn money

sms advertising campaigns

Publishers, Brands & Agencies

Mobile Web Sites

The end of mobile web !?

Nope. Just “iPhonify”

iPhone users prefer the mobile version of websites

The iPhone

smart mobisite development is based ondevice detection

Mobile Web Sites

Mobile analytics extract relevant data and reports for brands, publishers and agencies

Traditional web analytics tools cannot accurately monitor and measure mobile websites

Mobile Web Analytics

Mobile Web Analytics

http://m.hotnews.ro

mar 2008 – oct 2008

mobile analytics development is based ondevice detection

Mobile Web Analytics

Mobile Web AdServer

1) Ad Request – triggers user profile recognition

2) Ad Targeting – campaign targeting criteria are matched with user profile and ad inventory

3) Ad Delivery – selected ad is optimized for handset and delivered

Mobile Web AdServers exist and you can start using one as soon as you get your mobisite.

We can help with that. With the mobisite too.

(We’re also working on our adserver solution.. Coming soon ;)

mobile adserver development is based ondevice detection

Mobile Web AdServer

Thanks!

The web is moving towards mobile. Although the support for information differs, the goals of mobile

web advertising remains the same as in normal web.

However, the development will change and the device detection engine and device-specific

rendering support are a must.

So…