The Business of IT®

www.parivedasolutions.com

Mobile UX: Finding Your Center

Dipesh Patel, Principal

Ansley Galjour, Manager

Copyright ©

Pariveda Solutions, Inc. 2012

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

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10 local markets, over 300 consultants

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62

98

13

10

32

19 3

10

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Key Facts

► Over 85% repeat and referral client

base

► Over 90% employee retention rate

► Average project duration ~ 5 months

► Average team size 4.5 consultants

► 80% of clients have $0.5B – $3.5B

USD revenue

► Services Mix

• 30% Advisory Services

• 70% Application Development and

Integration

- Custom Development including

Mobile

- Portal and Enterprise Content

Management

- CRM and SFA

- Business Intelligence and Analytics

• 50% Non Microsoft / 50% Microsoft

Pariveda Solutions is an IT consulting company with an office in DC – our mission, “to

develop, manage, and apply talent for the benefit of our clients”

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Local DC Leadership

Dipesh Patel, Principal

Ansley Galjour, Manager

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

4

Pariveda has taken a proactive stance and developed key capabilities in the mobility space to

address the growing demand

► National mobility team • This team is responsible for building out key capabilities in the mobility space including training and serving as

SMEs to project teams working on mobile engagements

► The team is broken into sub-teams currently focusing on the following areas: • Strategy – Product / Market Awareness

• Android

• iPhone / iPad

• Cross Platform Frameworks

• HTML 5 / Mobile Web

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

► Pariveda Reference

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Mobile Strategy

•Use Cases

•Development Strategy / Platform

•Physical Architecture

•Policy

•Device Management

•Support

•Scope Devices/OS

Proof of Concept (POC)

•Develop reference application for key technical use cases

•Target multiple platforms

•Build reference architecture

Development/Implementation

•Define functional scope of application

•Design wireframes and templates

•Test for functionality and load capabilities

•Deploy to enterprise

► In 2010, we saw many clients wanting to immediately jump into POC mode

► In early 2011, clients thought they were ready to enter full-development mode

► Late 2011, many clients are taking a step back and wanting to develop an enterprise mobility strategy prior to POC

or Development phases

Being successful is about more than just creating an app

Is your mobile solution THE product or an avenue for you to interact with customers?

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OR

Channel vs. Product Apps

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Channel Product

Discovery

• Other channels (Web,

Media, IVR, CSR, etc.)

• Word of mouth

• Ratings

• App stores

UX Expectations • High • Higher

Revenue Stream • One of many • One of one

Examples

• Banking app

• Travel app

• Games

• Mobile only apps

Channel mobile apps are one of many options your customers have to interact with you

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Product mobile apps are THE way to interact with you

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Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

12

Options for Mobile Development

► Native Development

► Mobile Web App

For the mobile application creator, there are options to getting your app to devices

► Cross-Platform Frameworks

The appearance is quite human

like, but the familiarity is

negative. This is the uncanny

valley” - Japanese Researcher Masahiro Mori

Table of Contents

► Pariveda Overview

► Pariveda Mobile Capabilities

► Channel vs. Product

► Mobile Application Options

► Evolution of Cross-Platform

15

Evolution of Cross-Platform Development

Desktop Application – Mac vs. Windows vs. Unix

Web Applications (Browsers) – IE vs. Firefox

Mobile Applications –

iOS vs. Android vs. Windows Phone

Evolution of Cross-Platform Mobile Development

2009

2010/2011

2012

Considerations for Cross-Platform Mobile Development

Pros Cons

General

• Single application to maintain

• Focus on base code engine and

logic

• Can build out feature set easily

• Each additional platform does not

require much additional effort

• Application Store Listing

• Multiple Platform Choices

• Uncanny Valley

• HTML views create a web app in

disguise

• Requires expertise in particular

Cross Platform framework of choice

• Restricted feature set

• Must wait for the framework to add

new features instead of being able to

use it as soon as the Company

releases it

• Some frameworks support native

Android controls/navigation

• Least path of resistance for

Android

• Frameworks aren’t fully latched on to

Windows Phone

• Biggest path of resistance for iOS

The User Experience Balance

Channel

Product