Reach of Mass Media in India

TelevisionCable & DTHPressRadioCinema

539MILLION

448MILLION

349MILLION

158MILLION

76MILLION

Television

539MILLION

Mobile

873MILLION

Mobile Vs. Television

SURFS THE

INTERNET

All This

in a

phone

costing

less than

Rs.2,000!

All Phones are SMART!

MUSIC ON

LOUDSPEAKERS

PLAYS

VIDEOS

PLAY GAMES

RUN

APPS

SOCIAL MEDIA

ACCESS

CAPABILITY

Most powerful Mass Media ever!

Print

Radio

TV

Internet

Mobile

VIDEO

MUSIC

TEXT/IMAGE

BROADCAST

+INTERACTIVE

Mobile is

Always On!Unlike TVs , Radios &

PCs

Prime Time

All The Time!

100% Accurate

Audience Measurement!

Measure & Analyze at

an Individual User Level

Mobile is the

MOST PERSONAL

Computer ever!Stores Personal and Financial Data

Primary Communication Device

Always on, always along

Stores Personal Photos and Video

Mobile is Always CarriedReach your user anywhere!

people sleep with their phones

nearby, and are afraid they’ll miss

something if they switch them off!66%Source: Reuters

Engage the Audience like never before!

73%Mobile owners have snapped a

picture in the last 30 days.

29%Believe the mobile will be their

primary entertainment device

14%Upload pictures to social networks

from their mobile phones.

Source: The 2011 Mobile Consumer Report | Experian Simmons

REACH

Mobile

Internet

10BN+

Mainframe

1MN+

Microcomputer

10MN+

PC

100MN+

Desktop

Internet

1BN+

Mobile InternetWill be10X

Source: ITU, Mark Lipacis, Morgan Stanley Research

Desktop Internet

Wireless Tele-

Density in India

at 75.4%

Scale to Address Urban & Rural Markets

URBAN: 163.1%

Rural: 36.4%

Source: TRAI, Sep 2011

873 MILLIONMobile subscriber base

374 MILLIONInternet enabled handsets

112 MILLIONMobile Internet users

Source: TRAI | Vodafone | Industry Estimates

Growth Potential for Mobile Internet

CONTENTAPPS | GAMESMOBILE SITESMUSIC/ RADIOMOBILE TV

DEVICESADVANCED FEATURE PHONESMASS MARKET SMARTPHONESLOW COST TABLETS

TECHNOLOGYAFFORDABLE GPRS3G ROLL OUT

WIMAX

Future of Mobile Internet in India

MEDIUM WILL

CONTINUE TO

GROW

AUDIENCE

First Internet Experience on Mobile

Never used the

Internet on a PCActually find ads useful

and a form of discovery

Who Uses Mobile Internet?

84%

95%

Are between

18-34 year old

Are Male

Source: On Device Research, Opera Software

Mobile Internet Users in India

Sec A & B form 70% of

Mobile Internet users in

India.

The Top 8 Metros & Small

Metro contribute 76% of

the Total Active Mobile

User Base.

Source: IMRB Research

USAGE

PATTERNS

Average Time Spent on Mobile Activities

MISC.Maps

Games

Social Networks

Utilities

TELEPHONYPhone

Skype

Messages

47%40 MINS

32%27 MINS

WEB AND WEB APPS

12%10 MINS

EMAIL APP

9%7 MINS

60% of time spent on NEW activity

Source: AppFire 1/11

66%

60%

58%

55%

55%

54%

50%

30%

25%

21%

21%

What do they do?

DOWNLOAD MUSIC

DOWNLOAD VIDEOS

SEARCH

DOWNLOAD GAMES

SOCIAL MEDIA / EMAIL

OTHER APPS

WALLPAPERS

SPORTS NEWS

ENTERTAINMENT NEWS

NEWS

MAPS

Source: On Device Research, Opera Software

Every Physical and Digital interaction

will be “APPified”

Rich user

experience

Operate in

offline mode

Improve Phone

functionalityUse

device

features

Works with

slow data

connection

The App Advantage!

2009

2010

2011

2012

2013

FREE APPS will DOMINATE

FREE

PAID

Source: Morgan Keegan, Technology Group Research

Key Categories Targeting Mobile Users

APPAREL

Auto

FMCG

IT & Web

Media

Mobile OEM

Mobile Service

Travel

Parting Thoughts: Importance of Mobile

RISE OF MOBILE Internet• Mass Reach

• Exponential growth in usage

• Opportunities becoming real

THREE RULES OF MOBILE• Go beyond online customers

• No just smart phones

• Think mobile behavior

Kshitiz Shori+91 9810849494

kshitiz@vserv.mobi

Call Now!